As Uncle Ben told a young Spiderman, “With great power comes great responsibility”.  In the world of SEO, keywords are power. They help you optimise your pages and get your website seen online.  However, if you abuse their power, you could end up over-optimising or “keyword stuffing” your content. Before you know it, you’ve gone […] The post How Many Keywords Should I Use for SEO? The SEO Superhero’s Guide appeared first on Shark Digital ..read more

As data-driven digital marketers, the Shark Digital team is obsessed with correctly attributing the web traffic our clients receive to their websites. Of fundamental importance is the difference between organic and paid traffic.   So, what is the difference?  Organic traffic is the number of visitors who reach your website through unpaid search engine results. Unpaid or […] The post What is Organic Traffic and How Can You Boost it with SEO? appeared first on Shark Digital ..read more

Content and SEO are two elements of the perfect marriage – Powerhouses on their own, yet when combined, they create an unstoppable force to be reckoned with. Without quality content, it’s hard to get customers engaged with your business right from the very first click. But while there’s a certain power a few dazzling words […] The post The Dream Duo: How Content and SEO Can Bring Your Business to the Surface appeared first on Shark Digital ..read more

No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is. Often, it can be beneficial to take new approaches you have learned and apply them to content you have already created so you can make it even more […] The post How to Create an Effective Content Marketing Strategy appeared first on Shark Digital ..read more

While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base. This is because blogs can be an effective way […] The post Does Blogging Help SEO? How to Optimise Your Blogs to Stay Ahead appeared first on Shark Digital ..read more

Few would have ever considered the idea of adding text to an image as something that would spawn a 21st Century phenomenon. Simply by taking a picture out of context, the meme was born. Whether by accident or design, there is no question that it has become one of the most sharable pieces of content across […] The post Why Do People Like Memes on Social Media? appeared first on Shark Digital ..read more

Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic. It’s all about getting the visitor to engage with a call to action and convert into a lead, […] The post What Is a Landing Page and How Do You Use It? appeared first on Shark Digital ..read more

Since its debut on October 29th, 2012, Snapchat has grown into a global phenomenon. After extending on the original app, which simply provided a photo sharing platform, where people could share their ‘snaps’ and feel confident that they were deleted immediately afterwards, Snapchat has become one of the leading social media apps in the world. […] The post The Ultimate Guide to Snapchat Marketing appeared first on Shark Digital ..read more

Research has shown that people are five times more likely to read the headline than the actual body of your work. That is why headlines are so important. It is the first thing your viewers will read and it will determine whether they are interested enough to continue reading. If your headline lacks a certain […] The post 4 Tips on How to Write the Best Headlines for Your Content appeared first on Shark Digital ..read more

When you do your keyword research at the start of a PPC campaign there a number of different factors to consider – and they aren’t always the same things you look at for SEO purposes. The key differences between the two techniques means that your focus can be slightly different for PPC strategies, although there will of course be […] The post How to Choose the Right Keywords for Your PPC Campaign appeared first on Shark Digital ..read more