Although it’s still in beta testing, Google’s Search Generative Experience is reliably integrating a variety of high-quality images and other media into its AI-generated results — which means it’s time to prioritize your website’s SEO image optimization. In today’s guide, we’ll share some of the most important image SEO best practices we’re implementing for our clients to not only respond to these SGE trends but also enhance overall organic visibility for multimedia content. Keep reading to learn more — or, if you want our experts to see where your site currently stands, contact us today to s ..read more

Editor’s note: This guide was originally published in 2014. It has been updated for accuracy and to reflect modern practices. When it comes to developing audience personas for a business, the process can be as long (and as expensive) as you allow it to be. However, for SEO marketing campaigns, the traditional way is often too time-consuming, too resource-intensive, and simply unnecessary for the needs of a digital agency like ours. For all of these reasons and more, Inflow has developed our own in-house process to get the information we need about our clients’ existing and potential audience s ..read more

Over the last six months, we’ve talked a lot about Google’s new Search Generative Experience: what it means for SEO, how you should prepare, and what it may look like when it launches after its beta period is complete. But, with the beta period being recently extended, and no mass application of SGE yet seen in the wild, many marketing teams have been left in unfortunate limbo — knowing the changes are coming, but continuing with originally scheduled programming when it comes to their search engine optimization efforts. In today’s guide, we’ll help bridge that gap with a four-step process your ..read more

Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing any content marketing strategy is understanding your audience — both who they are and want they want and the types of content that best resonate with them. Unfortunately, many businesses only complete the first part of that research before jumping h ..read more

In jumping on the AI-generated train, Google is about to change search engine optimization forever with its new search generative experience. Current SGE trends are shaping up to impact your organic traffic in a massive, not-necessarily good way — which means seasoned SEOs, website owners, and digital marketing managers alike all need to pay close attention. But there is hope. Here at Inflow, our SEO team has been evaluating the effects of Google’s generative search experience on our eCommerce clients since its initial beta launch. Today, we’ll share our findings, as well as our recommendation ..read more

Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits have been through the roof since the beginning of 2023 — boasting increased conversion rates, clicks, and revenue to blow the brand’s goals out of the water. In fact, May 2023 delivered Shore Excursions Gr ..read more

Like any form of art, good content marketing can be hard to define — but most of us know it when we see it. However, replicating that kind of content for an eCommerce site can be daunting, especially when content marketing is a brand-new foray for your digital marketing team. Fear not: In this blog, we’ll provide not just a few but 21 examples of successful eCommerce content that you can easily emulate for your own brand, products, and target audience. Use them to start populating your eCommerce site, social channels, and more with quality content that meets your business goals. What is eComme ..read more

YouTube is a uniquely powerful platform for your brand. It’s the second-most-used search engine in the world after Google and the second-most-popular social media platform after Facebook.   It’s also a really competitive space. Every hour, 30,000 new hours of video are uploaded to the platform.  In this torrent of content, how can you possibly stand out?  Good news: You don’t need 12 billion views (eh hem, “Baby Shark Dance”) to make YouTube work for your brand. You can make your YouTube videos profitable with thousands of views, even hundreds — as long as they’re the right ..read more

You can have the best website content in the world — but if your eCommerce site isn’t technically sound, your organic efforts will continue to underperform year after year. Fortunately, even the smallest of tech SEO fixes can make a major difference when it comes to organic traffic, impressions, and revenue. In today’s case study, we’ll explain how a post-migration technical SEO audit helped one eCommerce brand increase its organic revenue by more than 100% in just a few months. Along the way, we’ll also share the four common errors we found and solutions we deployed to make it happen. Remembe ..read more

From ChatGPT to Bing’s new AI-powered search engine, machine learning is arguably the most significant development in digital marketing in years. But don’t outsource all of your SEO content creation to the machines just yet. Here at Inflow, we’ve been testing and experimenting with new AI technology since it first emerged — and today, we’ll share our thoughts on its capabilities, its failings, and the best ways to incorporate it into your SEO marketing strategy. The bottom line? While it’s tempting to pass off the tedious aspects of content generation to robots and free up your valuable time ..read more