SEO Case Study: 77% Increase in Organic Website Sessions for a Local Lender
Inflow » SEO
by Julia Morris
1w ago
Learn how a strategic SEO content marketing plan and technical website migration helped a Colorado-based money lender generate 77% more website traffic ..read more
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Acquire More Patients With These Digital Marketing Strategies for Local Healthcare Providers
Inflow » SEO
by Jen Holzman
1M ago
Attract and convert more customers at a lower acquisition cost with these local digital marketing strategies from Inflow ..read more
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Prime-Grade Content Marketing: How a New Blog Increased Organic Traffic by 75%
Inflow » SEO
by Sean Salamone
5M ago
Learn how a strategic SEO blog helped eCommerce brand Allen Brothers increase traffic by 75% and generate 123% more organic clicks ..read more
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Taming the Giant: SEO Lessons from a 200,000+ URL Website Migration
Inflow » SEO
by Sean Salamone
6M ago
Learn how Inflow helped Fire Mountain Gems and Beads migrate to a new platform and retain organic traffic by tackling 3 major challenges unique to large eCommerce sites ..read more
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Google Algorithm Update History: How Organic Search Continues to Change
Inflow » SEO
by Mandy Mangold
10M ago
User search behavior is continually changing. To keep up, Google’s algorithm is doing the same. But what is helpful for Google users can often throw a wrench in any SEO marketer’s well-planned organic search strategy — especially when it’s hard to pinpoint the exact changes impacting a site’s performance. To aid you in that understanding, we’ve created this comprehensive guide to past Google search algorithm updates. Use it to compare your site performance trends with changes to the algorithm over the last nine years and create a more informed strategy for improved organic search performance i ..read more
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5 Image SEO Best Practices to Enhance Visibility & Improve Organic Performance
Inflow » SEO
by Lindsay Haskell
1y ago
Although it’s still in beta testing, Google’s Search Generative Experience is reliably integrating a variety of high-quality images and other media into its AI-generated results — which means it’s time to prioritize your website’s SEO image optimization. In today’s guide, we’ll share some of the most important image SEO best practices we’re implementing for our clients to not only respond to these SGE trends but also enhance overall organic visibility for multimedia content. Keep reading to learn more — or, if you want our experts to see where your site currently stands, contact us today to s ..read more
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How to Quickly Create Detailed Audience Personas on a Budget [Free Template]
Inflow » SEO
by Everett Sizemore (Alumni)
1y ago
Editor’s note: This guide was originally published in 2014. It has been updated for accuracy and to reflect modern practices. When it comes to developing audience personas for a business, the process can be as long (and as expensive) as you allow it to be. However, for SEO marketing campaigns, the traditional way is often too time-consuming, too resource-intensive, and simply unnecessary for the needs of a digital agency like ours. For all of these reasons and more, Inflow has developed our own in-house process to get the information we need about our clients’ existing and potential audience s ..read more
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How to Prepare Your Marketing Teams for Google’s Search Generative Experience
Inflow » SEO
by Kate Miller
1y ago
Over the last six months, we’ve talked a lot about Google’s new Search Generative Experience: what it means for SEO, how you should prepare, and what it may look like when it launches after its beta period is complete. But, with the beta period being recently extended, and no mass application of SGE yet seen in the wild, many marketing teams have been left in unfortunate limbo — knowing the changes are coming, but continuing with originally scheduled programming when it comes to their search engine optimization efforts. In today’s guide, we’ll help bridge that gap with a four-step process your ..read more
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Persona Topic Matrix: A Content Gap Analysis Template
Inflow » SEO
by Everett Sizemore (Alumni)
1y ago
Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing any content marketing strategy is understanding your audience — both who they are and want they want and the types of content that best resonate with them. Unfortunately, many businesses only complete the first part of that research before jumping h ..read more
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Google Search Generative Experience: 7 SEO Tips to Prepare Your eCommerce Site
Inflow » SEO
by Kate Miller
1y ago
In jumping on the AI-generated train, Google is about to change search engine optimization forever with its new search generative experience. Current SGE trends are shaping up to impact your organic traffic in a massive, not-necessarily good way — which means seasoned SEOs, website owners, and digital marketing managers alike all need to pay close attention. But there is hope. Here at Inflow, our SEO team has been evaluating the effects of Google’s generative search experience on our eCommerce clients since its initial beta launch. Today, we’ll share our findings, as well as our recommendation ..read more
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