How We Created an eCommerce Buying Guide That Led to $100k in Sales
Inflow » SEO
by Mandy Mangold
3d ago
Editor’s note: This case study was originally published in 2018. It has been updated for accuracy and to reflect modern practices. Customer buyer’s guides are a must-have for our eCommerce clients, especially those who sell big purchase items or items with a more intense research process.  When there are a lot of options available or your customers have a lot of questions about a product, a buyer’s guide can answer commonly asked questions and offer product recommendations. They’re just as beneficial for the companies that make them. Not only do they increase organic search engine rankin ..read more
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Organic Search Conversion Rates: What They Really Mean for Your eCommerce Business’s Bottom Line
Inflow » SEO
by Alex Juel
1M ago
When marketing managers and stakeholders review their paid search conversion rates against organic conversion rates, there’s often a huge discrepancy between the two — leading to confusion and panic by those looking at top-level results. But the answer to this quandary cannot be found in the many educational articles out there touting average conversion rates for organic search. Instead, your digital marketing team needs to dig deeper into your unique brand circumstances to fully understand how your organic strategy impacts revenue and sales down the line.  This guide is here to help you ..read more
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SEO Migration Case Study: Moving From Magento to Shopify Leads to 126% Increase in Organic Traffic
Inflow » SEO
by Joel Oquendo
1M ago
When it comes to most website migrations, it’s all about parity: making sure your content, site architecture, and overall organic performance stays as consistent as possible. But, every so often, we get presented with the unique opportunity to add substantial improvements during a site migration project (and, no, we’re not just talking about technical improvements). Today, we’ll explain how an investment in new category pages and site content during such a migration helped one of our eCommerce clients not only maintain their SEO performance — but actually improve it by leaps and bounds for a 1 ..read more
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Why You Need SEO Website Migration Services: What Can Happen Without Them
Inflow » SEO
by Lindsay Haskell
2M ago
If you have an eCommerce business, odds are you’ll likely be staring down a site migration at one point or another.  Maybe you need a new hosting provider or you’re looking to switch to a better eCommerce platform for your SEO needs. Perhaps you’re rebranding and need to change your domain name or complete a website redesign.  Regardless of the reasons, a site migration can be crucial to scaling your growth and best serving your customers and overall business goals. But there’s more to completing a successful website migration than working with a web development team. In fact, if you ..read more
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Content Pruning Case Study: How This Online Store Increased Strategic Content Revenue by 64%
Inflow » SEO
by Tory Gray
2M ago
Editor’s note: This case study was originally published in 2019. It has been updated for accuracy and to reflect modern practices. Most eCommerce stores focus on improving and expanding their content to enhance their SEO performance. As you know, this often requires significant time and resources. But, did you know that you can increase your organic traffic without adding a single new piece of content or improving your existing content? The answer: Deindexing low-performing blog posts through a process known as content pruning. Not only does content pruning typically require way less work than ..read more
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CDN SEO: Best Practices for Using a Content Delivery Network
Inflow » SEO
by Everett Sizemore (Alumni)
3M ago
Editor’s note: This blog was originally published in 2013. It has been updated for accuracy and to reflect modern practices. If you’re looking for a better user experience on your website — including faster page and resource loading — a content delivery network (CDN) is the way to go. By investing in a CDN, you can save your online business a ton of money and minimize damage from potential DoS attacks. However, this system is not always embraced with open arms by SEO teams. Understandably, many SEOs get concerned to find out that the website they’re overseeing will start hosting its images and ..read more
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How a Blog Subdomain Redirect Led to 421% Increase in Organic Traffic
Inflow » SEO
by Calvin Carter
3M ago
We all know the importance of SEO blog content. It educates your prospective shoppers, helps you rank for valuable industry keywords, and drives more qualified traffic to your eCommerce website. But, without the proper site structure, your efforts could all be for naught. Today, we’ll share how we helped our client Chubo Knives migrate their existing blog subdomain content into a subdirectory on their main site — consolidating their authority and maintaining their already-successful posts — for some pretty impressive results, including: 362% increase in organic clicks 421% increase in organic ..read more
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How to Calculate the ROI of SEO for eCommerce Websites
Inflow » SEO
by Forrest Dombrow
4M ago
Ask any SEO specialist about calculating ROI from their marketing efforts, and you’ll get a variety of responses, centering on one idea: It’s impossible! But, in our experience, it’s actually easier than you think to estimate the ROI of SEO for eCommerce websites, as long as you keep a few things in mind. In this guide, we’ll explain three methods our strategists use to evaluate potential returns for our search engine optimization clients — so you can do the same for your website. What You’ll Need: Intuition + Data In the past, when talking to a new client, we used our years of experience work ..read more
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11 Best SEO Plugins for Shopify to Optimize Your Website
Inflow » SEO
by Mandy Mangold
4M ago
We all know that search engine optimization (SEO) is vital for your eCommerce store. However, it’s also incredibly labor-intensive, especially when you consider the limitations of certain eCommerce platforms. Today, we’ll focus on one such platform — Shopify — and the plugins and applications that can make your SEO efforts a little easier. In general, Shopify makes it pretty easy to set up your eCommerce store, but it doesn’t have much built-in support for your ongoing SEO strategy. Depending on the number of pages on your site, implementing title tags, adding meta descriptions, and updating y ..read more
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How to Conduct an eCommerce SEO Audit: Complete Checklist
Inflow » SEO
by Calvin Carter
5M ago
In today’s marketing world, organic search is everything. It’s how your loyal customers find you, it’s how new customers find you, and it’s where you stand shoulder-to-shoulder with your competition. How you build, organize, populate, and maintain your website has everything to do with your success as an eCommerce business.  By and large, SEO is one of the most important ways to get your brand in front of your audience. Having everything aligned — from your title tags to your content to your internal links to your backlinks and more — is all part of the bigger puzzle that is search engine ..read more
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