Google shares useful information on image file names and SEO
Improve My Search Ranking » SEO
by Tahseen
3M ago
Images play a big role in content marketing and SEO. They help with content readability, user engagement, average page on time, and even conversions. Similarly, optimised images also help Google understand what the page is about and even bring additional organic traffic from Google Images search results. We all know that image alt text is a strong signal. But what about the image file name? In a recent Search Off the Record podcast, Google’s John Mueller and Lizzi Sassman discuss the importance of image filenames, share best practices, and warn users of a seemingly innocuous mistake that could ..read more
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4 ways to improve the organic click-through rate
Improve My Search Ranking » SEO
by Tahseen
3M ago
Interested in increasing your organic click-through rate? A higher organic click-through rate has many benefits: It can increase organic traffic — despite ranking at the same position on the SERPs as you’ve been ranking on. More traffic may lead to more conversions, sales, and revenue. And consistently high organic click-through rate (CTR) can eventually send positive signals to Google and improve the search engine rankings of your web page. In this post, we share 4 proven ways you can improve the organic click-through rate. Let’s begin by first describing what organic click-through rate or ..read more
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The Manifest Celebrates Improve My Search Ranking as London’s Top Reviewed SEO Agency for 2022
Improve My Search Ranking » SEO
by Tahseen
3M ago
Search engine optimization may look easy at first glance but don’t be fooled by online tutorials, it’s an intricate process that can quickly catch you off guard. Here at Improve My Search Ranking, we’re devoted to providing companies with strategic and proven SEO services. Our solutions allow our clients to boost their online visibility and organically increase their traffic. Because of our great work for our clients and their success, we’ve unlocked a fantastic award from a trusted industry resource. According to the latest The Manifest Company Awards, Improve My Search Ranking was officiall ..read more
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5 local SEO tips for hotel owners
Improve My Search Ranking » SEO
by Tahseen
4M ago
Do you know that 46% of all Google searches include local intent? There is a huge market for local businesses like yours to get yourself on the map and get traffic and customers. The potential is huge — especially if you are in the hotel industry. In this article, we share 5 local SEO tips for hotel owners to help them grow their search visibility, improve traffic, and increase bookings. 1. Accurate information It is reported that customers are 2.7x more likely to consider a business reliable if their Google Business Profile is complete and has accurate information. Is your hotel’s Google Busi ..read more
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Google rolls out September 2022 product review algorithm update
Improve My Search Ranking » SEO
by Tahseen
4M ago
The September 2022 product review update is now rolling out. As confirmed by Google, the update started rolling out on September 20, 2022, and will take up to a week to roll out completely. Usually, these product review updates take two weeks to fully roll out. However, this time, it will take less than a week. “For awareness, the September 2022 core update has not fully completed, but it’s mostly done. We expect it will be fully complete within a week and will share on our updates page when it is done,” announced Google. Note that this is the fifth update in a series of updates that Google ro ..read more
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How to ask and get positive customer reviews
Improve My Search Ranking » SEO
by Tahseen
4M ago
For small local businesses, positive customer reviews are extremely valuable. They can help make your business more credible and trustworthy, and positive customer reviews can also directly increase conversions and revenue. In this blog post, we will share a few tips and strategies on how you can ask and get more positive reviews and testimonials from your customers. The importance of customer reviews Before we jump into the tips and tricks you can use to increase the number of positive reviews for your business, let’s take a quick look at why customer reviews are important. Here are some stat ..read more
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6 SEO audit tools (and how to use them)
Improve My Search Ranking » SEO
by Tahseen
4M ago
Do you want to audit your local business website for SEO but aren’t sure which tools to use and how? Here are 6 SEO audit tools you can use and some tips on how to use each of them. 1. SEMRush SEMRush is one of the most popular tools among search engine optimisation professionals. It offers a full suite of features that SEOs need for an SEO audit, from keyword research to site audit to content optimization. With SEMRush, you can: Do keyword research during SEO audits and find new opportunities. Analyze competitors to identify the keywords they target, the pages they drive traffic to, and thei ..read more
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Google updates Top Stories structured data documentation
Improve My Search Ranking » SEO
by Tahseen
4M ago
Google has updated its structured data documentation for Top Stories eligibility. In addition, the search engine giant has also updated the image requirements and guidelines for Top Stories. In this post, we cover and summarise the changes that Google just made. 1. Structured data is not necessary for Top Stories It is unclear if structured data was ever mandatory to be eligible for Top Stories. Nevertheless, it is interesting that Google has recently updated the documentation. According to the latest update, Google added a new paragraph that clearly mentions that structured data is not necess ..read more
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Google’s Helpful Content impact may become stronger with the next core update
Improve My Search Ranking » SEO
by Tahseen
4M ago
Google’s Helpful Content is now out for roughly two weeks. However, the sitewide update did not have as big of an impact as people were initially expecting. Search results did not change significantly after the update started rolling out. Google’s Danny Sullivan shared his thoughts on the lack of Helpful Content’s big impact last week. He reiterated the fact that the Helpful Content update is indeed a big one but downplayed the need for significant changes to prove that. “Updates don’t necessarily mean a big giant shift. If you have good content, you’re generally fine.” Helpful Content signals ..read more
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Google shares examples on how to improve meta descriptions
Improve My Search Ranking » SEO
by Tahseen
4M ago
It’s not every day when Google shares exact examples of what it expects content creators to do. Google has added examples on how to improve meta descriptions to its updated help documentation. The search engine giant not only listed examples for what it considers “good meta descriptions” for you to follow, but it also shared examples for “bad meta descriptions” that you should avoid. Examples of poorly written meta descriptions Here are four examples of poorly written meta descriptions, as per Google: 1. Just a list of keywords Example: “Sewing supplies, yarn, colored pencils, sewing machines ..read more
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