4 steps: how organic SEO works and how it helps your business
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
Do you have to explain search engine optimization to your boss? Do you want to know how search engine optimization works? This post explains the importance of SEO and how it will help your business. SEO delivers targeted website visitors More than half of all website traffic comes from organic search source. People enter something in a search engine, and then they visit one of the web pages that are listed on the search results page. The better your web pages are listed on the search Read the full article ..read more
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It’s not enough to remove technical errors from your website to rank well on Google
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
Technical errors can block search engines from accessing your web pages. Unfortunately, it is not enough to fix these technical errors. You need more to get high rankings on Google and other search engines. 1. You must remove technical errors from your web pages Your website can have many technical errors that keep search engines away from your website. Many of these errors are invisible. For example, your pages could return the wrong HTTP status code. If a web page does not deliver a "200 Read the full article ..read more
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Click-depth as a ranking factor (how to find the click depth of all pages on your site)
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
Does the click-depth of a page has an impact on the performance of a website in Google's search results? What can you do to ensure that your web pages aren't buried too deep on your website? What is click-depth? The click-depth of a page is the number of clicks that it takes to get to a page starting from the home page of your website. The home page of your website has a click-depth of 0. Pages that can be accessed by clicking a link on the home page have a click-depth of 1. Pages that are Read the full article ..read more
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Google has released a new ranking algorithm update
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
Google has released a new ranking algorithm updates. It tries to rank high-quality product review content higher than superficial reviews. This is not a core update. It mostly affects searches for reviews, e.g. "marvel champions lcg review". According to Google, the update will take most of December to complete. What is new in this algorithm update? The "Google December 2021 Product Reviews Update" looks at product review content. It does not penalize bad reviews but it promotes "insightful Read the full article ..read more
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Google drops deadline for mobile-first indexing
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
In a new blog post, Google announced that they dropped the deadline for mobile-first indexing: "In the meantime, after analyzing the sites that are not yet indexed mobile-first, we've determined that some of these sites are still not ready to be shifted over due to various, unexpected challenges that they're facing. Because of these difficulties, we've decided to leave the timeline open for the last steps of mobile-first indexing. [..] We currently don't have a specific final date for the move Read the full article ..read more
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Google: the difference between discovering, evaluating and indexing
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What's the difference between these steps and how can you facilitate the process? 1. Web page discovery Google must be able to find your web pages somehow. In general, new pages need at least one link from another web page before Google can find that page. When you publish a new page on your existing website, it's usually enough to link to the new page from one of your existing pages. Read the full article ..read more
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How to get a technical SEO audit within the next hour
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website. Website errors also lead to fewer sales. For that reason, you should regularly run technical website audits. This is very easy with the website audit tool: Step 1: Create a project for your website Creating a project just means that you tell the website audit tool which website Read the full article ..read more
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Google announces desktop page experience update for February 2022
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
Google has announced that the Page Experience update will come to desktop in February 2022: "We'll begin using page experience as part of our desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that we rolled out for mobile earlier this year. We are also planning to help site owners understand how their desktop pages are performing with regards to page experience using Read the full article ..read more
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Internal links can lead to better rankings on Google
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
The links on your own website have an impact on the position of your web pages in Google's search results. Good internal links make it easier for your pages to be indexed and ranked by Google. Why are internal links important? Links are one of the most important signals in Google's ranking algorithm. Most people know that links from external pages are important. However, the internal links on your website also contribute to your rankings: Google gives more value to pages with many Read the full article ..read more
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How to avoid Google penalties
SEOprofiler Blog | Search Engine Optimization
by Johannes Selbach
1y ago
If you use spam methods to promote your website, Google will penalize your site. It can be very difficult to recover from a website penalty. This article shows you how to avoid Google penalties. You'll also learn how to recover from a Google penalty. Important: avoid things that Google doesn't like Google will penalize your website if you did something that Google does not like. Google says that you should avoid automatically generated content. You should not participate in link schemes, Read the full article ..read more
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