Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user experience requires work from both the development and SEO teams. This post will examine some of the technical aspects of SEO and why a developer should be aware of them. But wait! Do You Know What SEO is? The term “SEO” (search e ..read more

Today consumers expect all their products and data to be delivered as quickly as possible. Instagram, Facebook and all other social media platforms know that they only have a few seconds to capture the user’s attention before they scroll on to the next post. Websites are all competing to keep the users engaged and even with the best content, users expect the site and pages to load quickly. Page speed can affect the business reputation, user experience, and even revenue. Page speed can even play a major role in SEO and how Google ranks your website compared to a competitor’s website with simil ..read more

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We will go through some of the topics which will help you station your pillars on AEM and get the crux of it. To begin with AEM, you should have a basic understanding of: Java – Servlets, JSP, Collections, OPPs concepts. JS HTML/CSS Note: This tutorial will focus on the latest AEM – 6.5. Firstly, What is AEM? AEM is a C ..read more

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime report Audience report, Acquisition report, Behavior report and Conversion report. Google Analytics tool is free of cost for everyone. You just must create account with website details and add a tracking code generated from Google Analytics to head section ..read more

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers can still get what they want in terms of their vehicle choices. In the world of automotive marketing, there is a shift from retail messaging with incentives to a brand-centric message about a vehicle’s qualities. However, this landscape is havin ..read more

While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the common pitfalls and how you can avoid them. Headlines & Snippets The basic organic search result consists of a headline and a brief snippet. Headlines may be taken from the page’s title or written by the search engine to align it with the searcher’s que ..read more

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum to reconnect, re-energize and once again, learn from one another. We’re excited to participate again as a speaker and a sponsor. Download the official 2021 HCIC brochure and agenda now. Join Our Pre-Conference Workshop: Reaching Diverse Aud ..read more

One of the strong features of Adobe Experience Manager (AEM) is creating UI content using the content authoring capability with Core Components.  As contents are created, they are stored in a Jackrabbit Oak repository as resources, which is then fetched and rendered as HTML content.  When out-of-the-box content authoring components do not suit the needs of the business, AEM provides features to create custom UI components using the HTL framework and Sling Models. What is a Resource? In AEM, everything is stored as structured content in a Jackrabbit Oak Repository.  Jackrabbit O ..read more

Google rolled out its updated Page Experience signal in mid-June. While this Page Experience Update includes several components (secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals), the core components of this update are easily misunderstood. Here are four things you should know about Google’s Page Experience Update and what you can do to set your site up for success: 1. The Page Experience Update integrates multiple ranking factors into one aggregated signal. This integration lets Google rapidly test new, yet-to-be-announced aspects of the user experience as ..read more

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may leave teams feeling technologically frustrated and overwhelmed. We help healthcare leaders proactively and efficiently attract and nurture prospective patients, members, and customers as they make choices about their care. As the healthcare landscape ..read more