Edit Agency wins Endsleigh Insurance SEO account
The Edit Blog
by Patricia Tothova
4y ago
Endsleigh insurance, specialists in providing car and home insurance to young professionals has chosen Edit agency, part of Kin + Carta Plc, to deliver their SEO, content strategy and digital PR. Edit recently won the account in a competitive pitch process in which Endsleigh was keen to find a partner who could provide the insurance provider was looking for an agency with an outstanding digital performance record, record across from technical SEO to content strategy and digital PR. Kelly Weaver, Head of Digital at Endsleigh comments on the new partnership; “Endsleigh is very excited to start ..read more
Visit website
6 steps to getting your recommendations implemented on-site as a priority
The Edit Blog
by Toby Brown
4y ago
A common challenge we face as an agency is getting our on-site recommendations (that may not yield fast or tangible results) implemented and live on our clients website. This is a common challenge that is shared internally with some of the clients we work with, the classic “red tape” and “hands are tied” scenario. The deck is slightly stacked against us due to the nature of this industry. Most of our recommendations won’t provide immediate, tangible results, or have direct impact on ROI (on the surface) or leads and conversions. In some instances, they may not provide any noticeable performan ..read more
Visit website
5 reasons your onsite content isn’t engaging your audience
The Edit Blog
by Danielle Barge
4y ago
Are users leaving your articles, blogs, or landing pages almost as quickly as they’ve landed on them? For one reason or another, your content isn’t engaging your audience. You’re not alone, plenty of brands publish content that users just aren’t into, and they often make the same mistakes. We’ll break down some of the reasons why users might not be interested in your content and what you can do to keep them intrigued. You need to get to the point Your reader needs to be able to understand what your page is about within moments of landing on it. But many sites spend too long talking around a ..read more
Visit website
Secure to not secure: What you need to know about Google’s TLS announcement
The Edit Blog
by Ben Lawrance
4y ago
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using “non-secure” versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update your version. We get that it can be confusing keeping up, understanding what it is, and what you need to do. So, here’s all you need to know about Google’s TLS announcement. What is TLS? TLS stands for Transport Layer Security. It’s a security protocol that helps data pass privately and securely through communications over the inte ..read more
Visit website
A Retrospective: Google’s transformation from BackRub to Quantum Supremacy.
The Edit Blog
by Toby Brown
4y ago
Discover the crucial milestones of Google’s 22 years in Search Engine history, with Edit’s interactive tool showing the “Evolution of Google”. Understand how Google helped create the digital world as we know it and enabled millions of companies to develop and grow their online, businesses. With more than 1 billion users, Google is one of the world’s biggest brands, and arguably the biggest key driver of modern technological advancement – only recently Google announced their ‘Quantum Supremacy’, breakthrough, in which their quantum computer managed to solve a mathematical calculation in 3 minu ..read more
Visit website
How to research Black Friday and Christmas keywords for SEO and PPC
The Edit Blog
by Emma Barnes
4y ago
Christmas and Black Friday are key times for many retailers and feed into their buying cycle – it’s obviously important to have seasonal digital marketing strategies in line in advance. This article will focus on how to conduct seasonal SEO and PPC keyword research for Black Friday and Christmas campaigns. Keyword research tools Below is a list of tools that can be used for Christmas and other seasonal keyword research. Use whichever you have access to or are comfortable using. Your current keyword list Excel Google Keyword Planner A Paid search report from Christmas period over last few year ..read more
Visit website
The Brighton SEO Edit: Part 2
The Edit Blog
by Jamie Miles
4y ago
Beetlejuice’s guide to Entities and the future of SEO Greg Gifford Google’s definition of an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.” Many people believe that an entity has to be a person, place or thing, but it’s a misconception about entities having to be a person or object. An entity could include things like, dates, colour, time (both physical time and the time of year – seasons). It can also be a simple as an idea. Google has laid the foundation of search through creating entities. You could say entities are the most important thing in se ..read more
Visit website
SEO for Bing (and Yahoo): A short guide
The Edit Blog
by Ben Lawrance
4y ago
In SEO, we don’t talk much about Bing*, instead, we spend a lot of time worrying about Google and making sure we’re optimising our websites for their algorithms. At Edit, we tend to focus our efforts on Google rather than Bing for 2 reasons: Google dominates the search engine landscape with 88% of global market share meaning most of our client’s traffic comes from Google. Google is the most advanced of all the search engines meaning that generally if you’re optimised well for Google, you’re probably optimised well for Bing too. But does this mean we should ignore Bing entirely? Largely, this d ..read more
Visit website
Local SEO tips for car dealerships
The Edit Blog
by Rob May
5y ago
Regardless of whether you’re a national car dealership or a small independent car dealer, chances are you will, at some point, need to focus on improving your website’s visibility to attract new potential customers. Local SEO applies to customers who either perform a Google search in close proximity to your business, or customers who conduct a location-based search query; i.e. used cars for sale in [ location ]. Local vs Traditional SEO For those who are not sure how traditional SEO and local SEO differ: Traditional SEO is about optimising on-site and off-site elements to influence your websit ..read more
Visit website
The North’s Largest Search Conference – SearchLeeds 2019 Wrap Up
The Edit Blog
by Charlie Harris
5y ago
‘The North’s Largest Search Conference in the North’ is a line we’ve been using to describe SearchLeeds since our 2017 event – the first at the arena, and the first year we achieved over 1000 attendees. In just two short years, we’re proud to announce that we have doubled our delegates, doubled the number of speakers and are officially still the ‘Biggest Search Conference in the North’. As one of the two event organisers, it’s difficult to see beyond the finer details of the event. However, after months of planning, the end result yesterday really was impressive, even for those of us who knew ..read more
Visit website

Follow The Edit Blog on FeedSpot

Continue with Google
Continue with Apple
OR