SEO Copywriting: The Ultimate Guide to Creating Branded Content That Ranks #1
TechWyse Blog » Search Engine Optimization
by Burkhard Berger
4d ago
SEO copywriting significantly helps in creating valuable content to improve a website’s search engine rankings. It makes a brand searchable, trustworthy, and very credible. In turn, it can help make a traffic-generating and profitable blog, create engaging marketing resources, and improve brand awareness. Another benefit of search engine optimization copywriting is that it can provide useful and informative content that addresses the needs and interests of your target audience, and you can establish yourself as a thought leader in your industry. Furthermore, it helps to increase website conver ..read more
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How to Optimize Mobile for SEO
TechWyse Blog » Search Engine Optimization
by Jordan Fera
1w ago
Optimizing website SEO for mobile devices is crucial for businesses in today’s world, as more than 50% of internet traffic worldwide comes from smartphones and tablets. By improving your website’s mobile SEO, you can increase your chances of ranking higher on search engines, attract more qualified traffic, and ultimately drive more sales and revenue. In this article, we will cover some tips on how to optimize your website’s SEO for mobile devices: Make Sure Your Website is Mobile-friendly The first and most important step in optimizing your website’s SEO for mobile is to ensure that it is mobi ..read more
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Google Guaranteed: What Is It and How Does It Work?
TechWyse Blog » Search Engine Optimization
by Brett Innis
1M ago
As we progress into the 21st century, we’re all becoming increasingly reliant on the internet for nearly everything. Physical media like records, CD’s and even iPods with downloaded music have been replaced by Spotify, Apple Music and other popular music streaming platforms.  Services like Google Maps tell us how to get where we’re going, long since eliminating the need for physical paper maps stashed in glove compartments or purchased before long trips.  And as we rely more and more on these services, not just to keep us entertained or tell us where to go but for just about everythi ..read more
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Why SEO Is Essential for Generating Long-Term Revenue
TechWyse Blog » Search Engine Optimization
by Nayana Bhasurasen
3M ago
SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends. If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO. Why SEO Should be a Priority and How it Can Increase Revenue SEO is the backbone of many successful digital marketing strategies that directly or indirectly contribute to improving your revenue streams. Once you invest in SEO, you will notice more phone calls ..read more
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SEO Study Examines Over 140,000 Apparel-Related Keywords: Here’s What They Found
TechWyse Blog » Search Engine Optimization
by Ben Formosa
3M ago
Winter is coming, and with it, the world’s busiest season; shopping season. Ensuring your website is able to capitalize on heightened consumer activity during this time is crucial to growing your brand and increasing your bottom line.  SEO Clarity conducted a study on almost 150,000 apparel-related keywords over a six-week period to learn more about how Google’s algorithm displays apparel-related search results, what SEO strategies are the most effective and to research Google’s efforts to compete with businesses with their own intellectual properties.  Here are the main findings fro ..read more
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The Definitive Guide to Creating SEO SOPs to Scale Organic Traffic
TechWyse Blog » Search Engine Optimization
by Shanice Jones
4M ago
It’s 2022, and you’re ready to take your business to the next level. You’ve been dabbling in SEO for some time now and are ready to make a real commitment to driving organic traffic. But where do you start? SEO is one of the most important aspects of any online marketing strategy, but it can also be one of the most difficult to get right. Even small changes to your website’s SEO can result in a significant increase or decrease in traffic, so it’s essential to develop a repeatable process for optimizing your site and tracking your progress over time. That’s where standard operating procedures c ..read more
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What You Need to Know About Google’s Helpful Content Update
TechWyse Blog » Search Engine Optimization
by Ben Formosa
5M ago
On Thursday, August 18th, Google announced they would launch a minor update to its search algorithm. Known as the “Helpful Content Update,” the purpose of this update was to adjust the search algorithm to ensure that websites producing original and helpful content (hence the name) are being properly rewarded in SERPs. The update is not expected to have as significant an impact as other core updates, as Google has stated it is only adding a single, site-wide signal that the search algorithm will use to help rank websites. Source Remember, there are hundreds of SEO signals Google uses to organi ..read more
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Questions to Ask When Choosing an SEO Agency
TechWyse Blog » Search Engine Optimization
by Craig Shepherd
5M ago
You’ve identified that your search engine rankings aren’t where they need to be. It’s a pretty common problem for businesses and why SEO services are so sought after. After all, snagging that top position on Google is important since 32% of clicks go there.   However, like most things in life, not all SEO agencies are created equal. Remember, you’re talking about marketing experts, so they can all probably make themselves sound pretty great. But how do you know you’re getting the right agency for you? Most SEO agencies have similar skills, but their approaches can differ. So, an agen ..read more
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Link Building 101: Fact or Fiction?
TechWyse Blog » Search Engine Optimization
by Lauren Rose
6M ago
Building a strong link profile has become a cornerstone of effective SEO. Top-ranking Google employees and industry studies have confirmed the importance of links pointing to your site. But if only it were as simple as gathering thousands of backlinks using any tactic possible. Unfortunately, not all backlinks are created equal. The complexity of link-building strategies has inspired a lot of debate amongst the SEO community because the stakes are so high. Make the wrong assumptions or listen to bad advice; you could get a slap on the wrist from Google. Bad link building can earn you a manual ..read more
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All You Need to Know About the Latest Google Local Business Update
TechWyse Blog » Search Engine Optimization
by Armin Zafari
6M ago
Google has been the most visited search engine and one of the most visited websites in the world. With over 3.5 billion searches every day, it has more than 92% share of the total searchers throughout the World Wide Web. Google Business Profile, formerly known as Google My Business, is a free listing tool by Google that allows you to provide your business details, photos and offered services to your local customers. Creating a Google Business profile is a great way to increase your online presence in Google Search, Maps and even Google Shopping. One of the most important factors to keep your G ..read more
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