Inclusive Marketing: Connecting With Diverse Audiences for SEO Success
TechWyse Blog » Search Engine Optimization
by Charlie Fletcher
1M ago
Effective Search Engine Optimization (SEO) is all about maximizing your chances of landing on the front page when folks search for your product or service.  In the past, this meant you could take an aggressive approach to keyword marketing to rise through the ranks. While keywords haven’t gone away, SERP algorithms like Google have become more complex and ask more from marketers. Today, that means you must take an inclusive, accessible approach to connect with a diverse audience and boost your SEO ranking.  Understanding the Algorithm If you’re new to the world of SEO and Search Engi ..read more
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Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO
TechWyse Blog » Search Engine Optimization
by Jesse Galanis
3M ago
Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, this tool lets you perform keyword research. And as the name would imply, it works like magic! But how do you leverage this tool to avoid keyword pitfalls and kick your SEO campaign up a notch? This page covers what you need to know about the Keyword Magic tool. Read on to lea ..read more
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Search Engine Optimization in 2024: 10 Trend Predictions From SEO Experts
TechWyse Blog » Search Engine Optimization
by Rebecca Barnett-Smith
4M ago
In 2024, 68% of all user experiences are expected to start on a search engine. As the online world continues to expand, search engine optimization will be a top priority for business leaders going forward. Source: Oberlo   From creating first-hand experiences to embracing AI personalization, there are a number of trends expected to dominate the SEO industry in 2024.  In response, we’ve collated ten trend predictions from SEO experts in the field that aim to shape the next year of search engine optimization. 1. Thought Leadership Will Drive SEO Success Kerry Campion, Founder & SE ..read more
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How a Resource Page Aligns With the Google Helpful Content Update
TechWyse Blog » Search Engine Optimization
by Janet Peischel
6M ago
In August 2022, Google made it clear that content should be people-first, not just made for search engines. I always think of good content as that which will help people do their jobs. It’s content that is informative, easy to read and understand. It’s people-first content that utilizes SEO best practices to help it show up in search engines, and it brings users value.  A resource page on your website is the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. As an industry thought leader, think of a ..read more
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ChatGPT: How Does AI SEO Enhance the User Experience and Customization?
TechWyse Blog » Search Engine Optimization
by Benson John
7M ago
The search engine has come a long way since its inception in the early 2000s. It is evolving daily and is essential for companies looking to establish an online presence in a dynamic digital marketing world. Its changing metrics regarding technology and strategy have put companies and marketers in high alert mode to adapt to the new requirements. How AI Language Processing Models Transform SEO  The launch of AI language processing models like the ChatGPT tool has changed how Search Engine Optimization is done. An increasing number of marketers are switching to AI-based devices to create v ..read more
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Expert Guide to Boost Your SEO with Long-Tail Keywords
TechWyse Blog » Search Engine Optimization
by Diana Ford
7M ago
Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results pages (SERPs). But not everything’s that easy. Search queries can indeed affect your rankings a lot, but only when used right. In order to make the most out of them, it’s important to know what differences between them exist and how each kind affects your SEO. Gener ..read more
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SEO Tips Every Marketer Should Know
TechWyse Blog » Search Engine Optimization
by Bethany Massey
7M ago
Digital marketing is about using the latest tips and trends to your advantage. Search engine optimization (SEO) is crucial to getting your content seen by the right people. Today, we’re covering how to use SEO to boost your rankings and increase your profits.  Let’s start by addressing the importance of SEO for any business. Why does SEO matter? The only way to get your content to the right people is to optimize it for a search engine. You can have the best content around, but if you haven’t optimized it properly, it won’t rank well on Google, and your target market won’t find it. SEO is ..read more
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Showing Up in Search: Why You Need On-page, Off-page, and Technical SEO
TechWyse Blog » Search Engine Optimization
by Janet Peischel
7M ago
Everybody wants to appear on the first page of the search engine. However, search engines only rank the best of the best content on the first page. So, if you want to rank in the top results on a search engine, you must master the SEO game. SEO (search engine optimization) is integral to any digital marketing strategy. It improves your website’s exposure in search engine results pages (SERPs), which can help you generate more organic traffic.  However, SEO is a complex and ever-changing process, and knowing where to begin and how to manage it according to the latest trends can be challeng ..read more
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Long-Tail Keywords in SEO: The Definition, Role, and Success Tips
TechWyse Blog » Search Engine Optimization
by Diana Ford
10M ago
Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results pages (SERPs). But not everything’s that easy. Search queries can indeed affect your rankings a lot, but only when used right. In order to make the most out of them, it’s important to know what differences between them exist and how each kind affects your SEO. Gener ..read more
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SEO Tips Every Marketer Should Know
TechWyse Blog » Search Engine Optimization
by Bethany Massey
10M ago
Digital marketing is about using the latest tips and trends to your advantage. Search engine optimization (SEO) is crucial to getting your content seen by the right people. Today, we’re covering how to use SEO to boost your rankings and increase your profits.  Let’s start by addressing the importance of SEO for any business. Why does SEO matter? The only way to get your content to the right people is to optimize it for a search engine. You can have the best content around, but if you haven’t optimized it properly, it won’t rank well on Google, and your target market won’t find it. SEO is ..read more
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