Did you know the March 2024 Google core update is all about refining Google’s ranking system? It’s tackling spam to enhance the quality of websites and ensure they offer more useful content for online users.  Google’s core update will greatly impact the digital marketing field and bring new changes to SEO. This update aims to improve search algorithms and, in turn, provide a more user-friendly experience. Simply put, if your website has no new or engaging content, it might disappear from Google search results.  The March 2024 update specifically focuses on two key areas: tackling unh ..read more

10%, 20%, and 80%. These are the rough percentages of information people remember when they hear, read, and see it. But somehow, whenever you try to use sounds, texts, or interactive visuals in your content to establish a memorable presence on social media, it’s like you work and work and work on a boat, but it doesn’t get any better. It won’t take you to the destination you aim at. We’ll help you fix your content marketing vessel and sail it successfully to the shore of brand recognition, high sales, and fast business growth with social media. This article is your ultimate guide for making un ..read more

The digital landscape is a competitive, ever-evolving and fast-changing landscape. If you want to establish a reputable brand, having trustworthiness that commands respect is paramount—that’s where high domain authority sites come in.  Domain Authority (DA) refers to a search engine ranking score that predicts how likely a website will rank on the search engine results page. These scores range from one to 100, with higher scores having a greater likelihood of ranking. Sites with a high DA not only rank better on search engine results, but also instill confidence in their audience.  O ..read more

Something very cool is going on with Google Assistant (GA). If you are not a user, this may be the time to download the app and start generating some queries. What’s so cool is that GA has gone multimodal. The responses to your queries could be the same boring text, but they also might be a lot more fun, and include videos, images and/or music. It might surprise you and serve up website snippets to answer your queries. The responses are clearly more comprehensive than those I’ve been able to generate from a traditional Google search query. Source: Marie Haynes Consulting   Google Assista ..read more

In the fast-paced world of digital marketing, we just can’t afford to ignore search engine updates. Google’s core updates can have a big impact on how websites rank and are displayed in search results.  Google’s core updates are like magic spells that are cast to ensure remarkable, high-quality search results. These updates take place at least a couple of times—or even more—a year and can really shake things up for websites that are competing to be seen online. When the March 2024 update hit the digital world, it brought the realm of SEO into a state of complete frenzy. Digital marketing ..read more

Nobody’s happy when their website feels like a party where no one’s dancing. But it happens. We’ve all been there, staring at our screens, wondering why visitors aren’t clicking, buying, or engaging. Your website’s UX (and its design in general) is the usual culprit here. Almost all of your visitors pay attention to it and decide whether to continue or leave. That’s the only indicator you need to know to realize that you need to spruce things up. We’re here to help you on that mission. First, we’ll get to the bottom of eight common UX mistakes that might be turning your website into a digital ..read more

In the vibrant, ever-changing world of social media marketing, mastering engagement strategies is essential for businesses across Canada looking to solidify their online footprint.  In Part 1 of this blog series, we unveiled the significance of social media engagement and introduced fundamental tactics to enhance it. Now, we journey deeper into social media optimization with Part 2, where we unveil another four advanced tips to elevate your brand’s presence and influence in the digital sphere. If you haven’t read the first four tips we developed in Part 1, you can read them here first. No ..read more

The web design and development industry is fast-growing, and most companies worldwide are trying to maximize and improve their online presence to boost revenue. One of the ways they aim to achieve this is by updating their websites. Many business owners try to revamp their entire website, until they realize they have to invest more time, money, and effort. Those that have lower budgets will take on a different approach by pursuing CRO tactics. Comparatively, CRO implementation will cost you less than a complete website revamp, saving you more time and money. By using the best CRO practices and ..read more

Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, this tool lets you perform keyword research. And as the name would imply, it works like magic! But how do you leverage this tool to avoid keyword pitfalls and kick your SEO campaign up a notch? This page covers what you need to know about the Keyword Magic tool. Read on to lea ..read more

In today’s ever-changing landscape of online advertising, audio ads have emerged as a powerful tool for enhancing brand awareness. Among the ad platforms making waves in digital marketing, Spotify stands out as a dynamic space for advertisers to connect with their audience through the power of sound.  Let’s explore the approaches and benefits of utilizing Spotify Audio Ad campaigns to increase your brand presence.   Understanding Audio Ads on Spotify Why Audio? Let’s first understand why audio is such an engaging medium. In a world dominated by screens, audio offers a unique and ..read more