Rio SEO Blog
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Articles on topics such as business listings, customer engagement, google my business, local marketing, local SEO, marketing analytics, reputation management and more. Rio SEO® is the leading provider of an all-in-one local marketing platform proven to increase online visibility, grow e-commerce, and drive in-store revenue for enterprise brands worldwide.
Rio SEO Blog
2w ago
How to boost local search visibility with unique hyperlocal web copy Content You’ve done everything technically possible to optimize your local landing page, ensuring: Every detail seems well executed. Yet one challenging issue remains – your pages need unique, locally relevant copy to rank well in search and then engage and convert customers. Despite thorough […]
The post How to boost local search visibility with unique hyperlocal web copy appeared first on Rio SEO ..read more
Rio SEO Blog
3w ago
Surviving the storm: a step-by-step guide to protect your local listings Content Knowing customers are more eager than ever to find pertinent business location information during times of crisis, such as natural disasters like hurricanes, it’s imperative for every business, irrespective of industry, to convey accurate information where customers turn to most: the internet. To […]
The post Surviving the storm: a step-by-step guide to protect your local listings appeared first on Rio SEO ..read more
Rio SEO Blog
3w ago
Online reputation management for enterprise brands: harnessing AI to win the search battle Content Your brand’s success lives or dies by its online reputation. Today, 84% of local consumers check reviews before making a decision, and they’re not just glancing—they’re reading an average of 4.5 reviews before even stepping foot in your business. Managing your […]
The post Online reputation management for enterprise brands: harnessing AI to win the search battle appeared first on Rio SEO ..read more
Rio SEO Blog
1M ago
Reputation can’t be faked: what the FTC’s fake review ban means for you Content “Fake reviews not only waste people’s time and money but also pollute the marketplace and divert business away from honest competitors,” – FTC Chair Lina M. Khan. These powerful, yet impactful, words solidify the Federal Trade Commissions’ (FTC) stance on fake […]
The post Reputation can’t be faked: what the FTC’s fake review ban means for you appeared first on Rio SEO ..read more
Rio SEO Blog
4M ago
2024 Local search consumer behavior study: Tips & key takeaways
Content
1. Local search insights
2. Online reputation insights
3. Customer experience (CX) insights
4. Learn more
Welcome to Rio SEO’s eagerly awaited third annual Local search consumer behavior study, where we unveil the latest insights into local marketing for enterprise and multi-location brands. Based on a comprehensive survey of 1,000 U.S. consumers who regularly search online, this year’s findings illuminate the evolving landscape of Local Experience (LX).
In this report, you’ll find deep insights into how consumer ..read more
Rio SEO Blog
5M ago
Local Consumer Search Behavior Trends in Q1 2024
Content
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Unlocking the power of Google Business Profile (GBP) performance metrics unveils a rich tapestry of customer interactions across your brand’s diverse locations. Rio SEO gives you access to these insights on a granular level, from individual locations to broader regional and brand perspectives. But how do these metrics resonate within the larger landscape of your industry?
Every quarter, we unvei ..read more
Rio SEO Blog
8M ago
Local Consumer Search Behavior Trends in Q4 2023
Content
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Google Business Profile (GBP) performance metrics shed light on the diverse customer experiences happening across your brand’s various locations. Rio SEO enables you to explore these insights at the location, regional, and brand level – but what do these metrics mean in the broader context of your industry as a whole?
With each passing quarter, we unveil a treasure trove of trends and invaluable ..read more
Rio SEO Blog
11M ago
5 CX + LX priorities for 2024 (and what to leave behind)
Content
Increasingly visual ways to connect and engage in search
Harnessing AI brilliance for local search domination
Improving your CX measurement game
Going beyond Google for local search
Getting your GBP house in order
In our most recent Local Experience & Search Consumer Behavior Study, Rio SEO made a striking discovery: 90% of local consumers are now using online search daily. It’s a significant increase from 83% in 2022 and 76% in 2021, and underscores just how essential search has become within the local customer experi ..read more
Rio SEO Blog
1y ago
Local Consumer Search Behavior Trends in Q3 2023
Content
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023 Local search ranking factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy.
What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers are having in each of your locations ..read more
Rio SEO Blog
1y ago
Effective local holiday marketing strategies for seasonal success
Content
Strategies for keeping pace with rapidly changing consumer behavior and market conditions
Adapting to financial uncertainty and a cost-of-living crisis
Tips for overcoming labor shortages
Strategies for keeping customers informed & engaged
How to highlight relevant, compelling information across channels
Keep consumers informed to prevent discontent, even when conditions aren’t ideal
Get back to basics for holiday (and year-round) success
Incentives
Scale & engage with AI content
Combat shrinking ad budgets w ..read more