Rio SEO Blog
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Articles on topics such as business listings, customer engagement, google my business, local marketing, local SEO, marketing analytics, reputation management and more. Rio SEO® is the leading provider of an all-in-one local marketing platform proven to increase online visibility, grow e-commerce, and drive in-store revenue for enterprise brands worldwide.
Rio SEO Blog
3w ago
Local Consumer Search Behavior Trends in Q4 2023
Content
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Google Business Profile (GBP) performance metrics shed light on the diverse customer experiences happening across your brand’s various locations. Rio SEO enables you to explore these insights at the location, regional, and brand level – but what do these metrics mean in the broader context of your industry as a whole?
With each passing quarter, we unveil a treasure trove of trends and invaluable ..read more
Rio SEO Blog
3M ago
5 CX + LX priorities for 2024 (and what to leave behind)
Content
Increasingly visual ways to connect and engage in search
Harnessing AI brilliance for local search domination
Improving your CX measurement game
Going beyond Google for local search
Getting your GBP house in order
In our most recent Local Experience & Search Consumer Behavior Study, Rio SEO made a striking discovery: 90% of local consumers are now using online search daily. It’s a significant increase from 83% in 2022 and 76% in 2021, and underscores just how essential search has become within the local customer experi ..read more
Rio SEO Blog
4M ago
Local Consumer Search Behavior Trends in Q3 2023
Content
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023 Local search ranking factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy.
What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers are having in each of your locations ..read more
Rio SEO Blog
5M ago
Effective local holiday marketing strategies for seasonal success
Content
Strategies for keeping pace with rapidly changing consumer behavior and market conditions
Adapting to financial uncertainty and a cost-of-living crisis
Tips for overcoming labor shortages
Strategies for keeping customers informed & engaged
How to highlight relevant, compelling information across channels
Keep consumers informed to prevent discontent, even when conditions aren’t ideal
Get back to basics for holiday (and year-round) success
Incentives
Scale & engage with AI content
Combat shrinking ad budgets w ..read more
Rio SEO Blog
6M ago
Local Consumer Search Behavior Trends in Q2 2023
Content
Recent updates to how enterprise local search benchmarks are calculated
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Google Business Profile (GBP) performance metrics are an important piece of the local reporting puzzle. There’s great value in evaluating these insights not only for each of your locations but across your brand as a whole. We pull the cover back further by releasing trends and insights gleaned from our analysis of over 230,0 ..read more
Rio SEO Blog
9M ago
6 powerful ways AI can revolutionize the local search experience
Content
Enhanced keyword research
Personalized content creation
Voice search optimization
Creating engaging local customer interactions
Image and video search optimization
Local business data management at scale
Conclusion
Advancements in technology and rapidly changing consumer behaviors have made it more challenging than ever to navigate local search marketing. Standing out in increasingly competitive search results and reaching your target audience across the many platforms they use can be an uphill battle. Bu ..read more
Rio SEO Blog
9M ago
How local advertising is changing (and where to focus now)
Content
The evolving Google Search ecosystem
The opportunities and impacts of generative AI
Combating consumer distrust
The increasingly visual search landscape
Increasingly fragmented customer experiences
Where to focus now
Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The resulting impact on advertisers and the brands they serve has been massive, as years of historical business data became irrelevant. Rapid-cycling changes in consumer behavior made it clear that r ..read more
Rio SEO Blog
10M ago
How to measure customer experience like a pro
Content
The role of social listening in capturing real-time feedback
Using customer journey mapping to understand the end-to-end experience
The importance of data-driven analytics in extracting actionable insights
CX metrics you need to know
Activating customer experience insights across brand locations
Google plans to continue updating its Helpful Content System as it implements AI in Se
In an increasingly competitive business landscape where customer loyalty and satisfaction are key differentiators, understanding and enhancing your bu ..read more
Rio SEO Blog
10M ago
Google’s helpful content system to surface hidden gems
Content
A brief overview of the Helpful Content System
The next iteration of Helpful Content will uncover more “hidden gems”
How the Helpful Content System differs from other Google updates
Best practices and tips for creating helpful brand content
Google plans to continue updating its Helpful Content System as it implements AI in Search in various ways. Recently, it announced its “hidden gems” update. What does this update mean for enterprise brands, and is there anything you can do today to prepare for search updates in the future ..read more
Rio SEO Blog
10M ago
Local consumer search behavior trends in Q1 2023
Content
Business services
Financial services
Full-service restaurants
Quick-service restaurants
Hotels
Retail
Healthcare
Multi-family residential
Each month from late 2020 to December 2022, our team aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. For the purpose of this research, the term “enterprise” refers to businesses with 50 or more locations.
This blog post marks the first in our tran ..read more