Managing local enterprise SEO is no small undertaking, given the volume of locations involved and the rapid pace at which search engines and consumer preferences change. We get a lot of great questions about local search from newsletter readers and participants in our local marketing webinars, and have compiled their top questions into one resource for you here. Read on for instant answers to common local enterprise SEO questions about Google Business Profiles, business listings, locally relevant content, the impact of local reviews on search rankings, local data aggregators, and more. 1. Wha ..read more

Google continues to make it abundantly clear it rewards website content that’s relevant and satisfying for readers. This has long been a priority for Google, with several  Broad Core algorithm updates that took place in 2018, the Quality Update in 2017, and even back in 2011 when the Panda Update was first announced. Late last summer, Google reiterated the importance of content quality by announcing its Helpful Content update. In the update, Google shared that the update is “part of a broader effort to ensure people see more original, helpful content written by people, for people, in sea ..read more

The post 2023 Local Search Predictions: The Future of Local Marketing [E-Book] appeared first on Rio SEO ..read more

New tool enables brands to customize the way their information appears across Apple apps SAN DIEGO, CA, January 12, 2022 — Rio SEO, the leading all-in-one local marketing platform proven to increase online visibility for enterprise brands, today announced an integration with Apple Business Connect API. This new integration enables Rio SEO to streamline local listings management for its multi-location clients by maintaining and quickly publishing critical business information and updates to the Apple Maps place cards and across Apple apps. “We created Business Connect to provide Apple users ar ..read more

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then, right? The truth is, your content marketing efforts can, and should, always be evolving. Just as marketing strategy best practices shift and adapt to current consumer behavior trends, so too should content marketing. In this post, we’ll explore what exactly a content marketing funnel is, how to create a successful content marketing funnel that converts, and the types of conten ..read more

Seasonal trends impact various industry segments in different ways. For example, retailers, healthcare brands and hotels will almost certainly notice fluctuations in local search performance this year, albeit for different reasons. Local marketing analytics gets complex at the enterprise level as you must take into consideration the performance of both individual locations and the national or global brand to consider. Each month, we collect and analyze insights from the Google Business Profiles (GBPs) of over 170,000 diverse U.S. enterprise brand locations on the Rio SEO platform. These aggre ..read more

How does your brand stand out from the competition in each community it serves? What makes your shops, offices, or branches unique? How do you create memorable local experiences for your customers any time they interact with your business? The answers to these questions help define your customer’s experience in each of your locations. We tend to think of “brand” as logos, colors, fonts, and slogans – and these are important aspects of your brand. But these elements only tell part of the story. Your brand is the culmination of the experiences you provide customers through every interaction. It ..read more

Each month Rio SEO hosts monthly webinars to discuss emerging trends, best practices, and original research findings around myriad local search topics. These topics include search engine optimization (SEO), marketing, customer experience, local search, and reputation management. Through these discussions, our goal is to provide attendees with up-to-date recommendations and actionable takeaways from experts in the industry. Our webinars fall on different dates each month, but you can check out our events page to view previous and upcoming webinars, including the top Rio SEO webinars of 2022. I ..read more

Google Shopping is part of the Google Merchant Center, which allows retailers to sell products via Google Search and other platforms. It accounts for over $1 billion dollars in annual revenue and has become one of the most effective platforms for retailers to promote their brands. The platform is popular among consumers because they can search, compare products and find daily local deals. Meanwhile, for retailers, it provides the perfect online space to increase their brand awareness, maximize reach, and increase sales. It’s also a free tool that allows you to upload your product data directl ..read more

The end of the year is often synonymous with relaxation and resetting. As marketers and SEOs, you know the ever evolving search landscape doesn’t rest even amid the holiday season. Which is why you’ve likely ended up on this blog post today, eager to dominate the digital trends shaping 2023 and to learn more about where the future of local search marketing is heading. The most effective way we’ve found to kickstart the new year on the fast track to success is to gain a deeper understanding of how marketing trends unfolded, shifted, and progressed over the past year. Consumer purchasing behavi ..read more