5 CX + LX priorities for 2024 (and what to leave behind)
Rio SEO Blog
by Rio SEO
2M ago
5 CX + LX priorities for 2024 (and what to leave behind) Content Increasingly visual ways to connect and engage in search Harnessing AI brilliance for local search domination Improving your CX measurement game Going beyond Google for local search Getting your GBP house in order In our most recent Local Experience & Search Consumer Behavior Study, Rio SEO made a striking discovery: 90% of local consumers are now using online search daily. It’s a significant increase from 83% in 2022 and 76% in 2021, and underscores just how essential search has become within the local customer experi ..read more
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Local Consumer Search Behavior Trends in Q3 2023
Rio SEO Blog
by Rio SEO
3M ago
Local Consumer Search Behavior Trends in Q3 2023 Content Business services Financial services Full-service restaurants Quick-service restaurants Hotels Retail Healthcare Multi-family residential Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023 Local search ranking factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy. What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers are having in each of your locations ..read more
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Effective local holiday marketing strategies for seasonal success
Rio SEO Blog
by Rio SEO
3M ago
Effective local holiday marketing strategies for seasonal success Content Strategies for keeping pace with rapidly changing consumer behavior and market conditions Adapting to financial uncertainty and a cost-of-living crisis Tips for overcoming labor shortages Strategies for keeping customers informed & engaged How to highlight relevant, compelling information across channels Keep consumers informed to prevent discontent, even when conditions aren’t ideal Get back to basics for holiday (and year-round) success Incentives Scale & engage with AI content Combat shrinking ad budgets w ..read more
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Local Consumer Search Behavior Trends in Q2 2023
Rio SEO Blog
by Rio SEO
5M ago
Local Consumer Search Behavior Trends in Q2 2023 Content Recent updates to how enterprise local search benchmarks are calculated Business services Financial services Full-service restaurants Quick-service restaurants Hotels Retail Healthcare Multi-family residential Google Business Profile (GBP) performance metrics are an important piece of the local reporting puzzle. There’s great value in evaluating these insights not only for each of your locations but across your brand as a whole. We pull the cover back further by releasing trends and insights gleaned from our analysis of over 230,0 ..read more
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6 powerful ways AI can revolutionize the local search experience
Rio SEO Blog
by Rio SEO
8M ago
6 powerful ways AI can revolutionize the local search experience Content Enhanced keyword research Personalized content creation Voice search optimization Creating engaging local customer interactions Image and video search optimization Local business data management at scale Conclusion Advancements in technology and rapidly changing consumer behaviors have made it more challenging than ever to navigate local search marketing. Standing out in increasingly competitive search results and reaching your target audience across the many platforms they use can be an uphill battle. Bu ..read more
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How local advertising is changing (and where to focus now)
Rio SEO Blog
by Martina Andrijevic
8M ago
How local advertising is changing (and where to focus now) Content The evolving Google Search ecosystem The opportunities and impacts of generative AI Combating consumer distrust The increasingly visual search landscape Increasingly fragmented customer experiences Where to focus now Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The resulting impact on advertisers and the brands they serve has been massive, as years of historical business data became irrelevant. Rapid-cycling changes in consumer behavior made it clear that r ..read more
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How to measure customer experience like a pro
Rio SEO Blog
by Rio SEO
8M ago
How to measure customer experience like a pro Content The role of social listening in capturing real-time feedback Using customer journey mapping to understand the end-to-end experience The importance of data-driven analytics in extracting actionable insights CX metrics you need to know Activating customer experience insights across brand locations Google plans to continue updating its Helpful Content System as it implements AI in Se In an increasingly competitive business landscape where customer loyalty and satisfaction are key differentiators, understanding and enhancing your bu ..read more
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Google’s helpful content system to surface hidden gems
Rio SEO Blog
by Rio SEO
8M ago
Google’s helpful content system to surface hidden gems Content A brief overview of the Helpful Content System The next iteration of Helpful Content will uncover more “hidden gems” How the Helpful Content System differs from other Google updates Best practices and tips for creating helpful brand content Google plans to continue updating its Helpful Content System as it implements AI in Search in various ways. Recently, it announced its “hidden gems” update. What does this update mean for enterprise brands, and is there anything you can do today to prepare for search updates in the future ..read more
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Local consumer search behavior trends in Q1 2023
Rio SEO Blog
by Rio SEO
9M ago
Local consumer search behavior trends in Q1 2023 Content Business services Financial services Full-service restaurants Quick-service restaurants Hotels Retail Healthcare Multi-family residential Each month from late 2020 to December 2022, our team aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. For the purpose of this research, the term “enterprise” refers to businesses with 50 or more locations.  This blog post marks the first in our tran ..read more
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Top 10 service area business Google local listings questions – answered
Rio SEO Blog
by Rio SEO
9M ago
Top 10 service area business Google local listings questions – answered Content What is a service area business? Top service area business questions and answers How do you properly link service area information on a location page? Can a list of zip codes properly tell Google what service areas you service via structured data? Without a physical address published on the location page, how does Google connect the data to your on-page content? Does a unique and matching phone number on the page account for enough NAP signaling to Google? If your physical verified address is outside the servic ..read more
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