LinkedIn Newsletters: What I’ve Learned (So Far)
Success Works
by Heather Lloyd-Martin
2M ago
Four weeks ago, I launched my LinkedIn newsletter called The Well-Branded Woman. It’s been a freaky, fun-filled ride, complete with unexpected twists and turns. What I thought was going to happen didn’t – and what did happen blew my mind. Here’s what I did and what I’ve learned (so far!). Here’s how I set up […] The post LinkedIn Newsletters: What I’ve Learned (So Far) appeared first on SuccessWorks ..read more
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How Sustainable Is Your SEO Content Strategy?
Success Works
by Heather Lloyd-Martin
3M ago
Imagine this… You decide to add a new ongoing project to your content marketing plate every quarter. In the first quarter, you’d start podcasting. After that, you’d start writing in-depth guides and asking influencers to promote your content. By the third quarter, you’d create monthly webinars. And on and on. Sounds easy, right? You’re creating […] The post How Sustainable Is Your SEO Content Strategy? appeared first on SuccessWorks ..read more
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Find High Paying SEO Writing Clients. Here’s How!
Success Works
by Heather Lloyd-Martin
5M ago
Are you tired of bidding on jobs, only to be told you’re “too expensive?” Are you having problems making ends meet, and “feast or famine” mode is burning you out? Yup, I hear you. Job sites like Upwork are an easy way to bid on multiple projects. BUT, there’s a downside… Prospects are often flooded […] The post Find High Paying SEO Writing Clients. Here’s How! appeared first on SuccessWorks ..read more
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29 Reasons to Fire a Copywriting Client (Yes, It’s OK to Do!)
Success Works
by Heather Lloyd-Martin
6M ago
Does it feel like you need permission to fire a client — especially now? I get it. I do. It’s easy to put our needs on hold and think, “I don’t love working with this client, but it’s not so bad.” At the same time, you may lose sleep, dread the work, and wish that […] The post 29 Reasons to Fire a Copywriting Client (Yes, It’s OK to Do!) appeared first on SuccessWorks ..read more
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How Much Can Your Google Traffic Plummet If You Rip Off Content?
Success Works
by Heather Lloyd-Martin
8M ago
Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a blog post about what to do if somebody steals your content. Fortunately, the DMCA (Digital Millennium Copyright Act) makes it “easy” to get offending content taken down. In many cases, someone […] The post How Much Can Your Google Traffic Plummet If You Rip Off Content? appeared first on SuccessWorks ..read more
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How To Choose The Best SEO Writing Course For You
Success Works
by Heather Lloyd-Martin
9M ago
In a fascinating burst of synchronicity, I was halfway finished with this blog when the news hit about Google’s digital marketing certification course mentioning keyword density and word count. Sigh. This is one of my rant-filled blog posts. You’ve been warned. Are you confused by all the SEO writing course options out there? That makes […] The post How To Choose The Best SEO Writing Course For You appeared first on SuccessWorks ..read more
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When Is Gated B2B Content A Good Idea?
Success Works
by Heather Lloyd-Martin
10M ago
If you’ve created content for a B2B company, you understand the pain… A company may have outstanding, well-researched content — for instance, white papers, research reports, or case studies. But if readers want to actually read the content, they need to fill out a form and download it. (Otherwise known as “gated” content.) Yes, gated […] The post When Is Gated B2B Content A Good Idea? appeared first on SuccessWorks ..read more
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Does Google ? or ❌ AI content?
Success Works
by Heather Lloyd-Martin
10M ago
Have you ever noticed how Facebook ads prey on your hidden insecurities? For instance, I’m constantly seeing cosmetic ads for (ahem) “mature” women who want to look better on Zoom. It’s like Facebook hears me when I complain how I can look great when I look in my bathroom mirror — but the unforgiving Zoom […] The post Does Google ? or ❌ AI content? appeared first on SuccessWorks ..read more
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What T&Cs Can Teach You About Compelling Copywriting
Success Works
by Heather Lloyd-Martin
11M ago
Have you ever received one of those “You can stay at our property for a low rate…if you listen to our 90-minute presentation” letters? I received one three weeks ago. The “pitch” part of the letter was straightforward and perfect — I could stay at a Westin property in Maui for six days and five […] The post What T&Cs Can Teach You About Compelling Copywriting appeared first on SuccessWorks ..read more
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Want more Google traffic? This (surprisingly) won’t help
Success Works
by Heather Lloyd-Martin
11M ago
I was talking to a freelance writer the other day… She was debating a freelance opportunity where she’d have a stable amount of ongoing work. But, she’d need to research topic ideas, conduct the keyphrase research, and create at least two well-researched 2,500-word guides—every week. Plus, ideally, one or two shorter blog posts. That’s a lot […] The post Want more Google traffic? This (surprisingly) won’t help appeared first on SuccessWorks ..read more
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