Welcome back! I’m still going on about AI, but it’s hard not to seeing as every other day seems to bring new developments. Bing has integrated ChatGPT for a select few users, and by all accounts it has more than a few issues to iron out. Microsoft’s plan is to integrate it with all their products, so some of my recent predictions are already bearing fruit. Shopify is offering it in their Shop app, making it arguably the first AI shop assistant when it comes to search integration. Interesting times. What I learned Bing and Chat can be an hilarious duo! Microsoft products will eventually all ha ..read more

In today’s fast-paced digital world, website speed and performance play a crucial role in determining the success of a business’s online presence. Not only do slow websites affect the user experience, but they can also have a negative impact on search engine rankings and conversions. In this blog post, we will explore the importance of site speed and performance, including the impact of Core Web Vitals on your website. Understanding Core Web Vitals Core Web Vitals are a set of metrics defined by Google that measure the user experience of a website. These metrics focus on loading speed, interac ..read more

Welcome back! It’s started. The AI wars have begun, and Microsoft has cast the first stone by integrating ChatGPT into its Bing search engine. Technically it’s not openly available yet, but there is a demo online. So where does this leave Google? Well, they’re entering the fray with their Bard AI model, one that they hope will retain their user base and see off their old rival. What I learned AI wars are exciting. And scary! What is a “zero-click result”? What happens if publishers stop publishing? Who do we trust? Bing is reaping the early rewards. Why eCommerce will still be huge. Transcri ..read more

Welcome back Rankers! AI is still the topic of choice for most industries, so I’ll follow up last week’s video and tell you how we’re using it for both ourselves and for our clients. The fear is that AI will take people’s jobs, but I think it will shake up certain markets as opposed to targeting the individual. What I learned How we plan to use AI Why it should help individuals be better Increase your business efficiency Understanding Garbage In, Garbage Out How it can increase your output Transcript Hey, welcome back Rankers. How are you going? I want to talk to you more today about ChatGPT ..read more

Welcome back everyone! Happy New Year to you all. AI is the topic on everyone’s lips at the moment, and I think it’s going to have a massive impact on our industry this year. In particular, the chatbot interface called ChatGPT has exploded in popularity. Utilise its power and it can be a great time saver, but I don’t think it will be the Google-killer some think it will. Not yet anyway! What I learned Why ChatGPT is all the rage. How it can save you lots of time. Why you should avoid mass content creation. Some industries will benefit. Why it won’t kill off Google. Transcript Hey, welcome ba ..read more

Building a brand is an important step for any business, as it helps establish a unique identity and sets you apart from your competitors. Here are a few steps you can take to build your brand: Define your brand What is the mission and vision of your business? What values do you stand for? What makes your products or services unique? Answering these questions will help you establish a clear and consistent brand identity. Establish a visual identity Create a logo, color scheme, and design elements that reflect your brand’s personality and values. Consistency is key, so be sure to use these eleme ..read more

Welcome back. We’ve just got through the Black Friday sales and it was a whopper this year. Biggest one ever in Australia in terms of search volume and sales according to Shopify. It’s not looking good for the Boxing Day sales according to early data, so we’ll have to wait for that result. Big brands have done well, and it reinforces what I teach (and Google confirms) that brand power will out-rank backlinks. We don’t do it and I recommend you don’t either. Focus on your UX and ad copy and Google will reward you. What I learned Australia’s biggest Black Friday sales ever. What does that mean ..read more

Welcome back Rankers. Just been looking over the data for a new client of ours. Tracking progress is important, and I can’t emphasise how important annotating in GA is. Won’t be able to do it soon with GA4 so that’s annoying. Anyway, tracking changes and results helps you home in on what is and isn’t working on the site. From there you can adjust your strategy to improve the poor performing areas. Analysing results means looking at everything sitewide as it’s rarely just one problem you can solve. What I learned The importance of annotations. Why GA4 will make things harder. Not every change ..read more

Hey Rankers. What is SEO? It’s not what most people think it is. The closest to optimisation you will get is to improve your site for the user. Publishing all the content in the world won’t help sell a product if it’s only information. Optimising your site helps Google find it better and delivers a great customer experience. What I learned SEO isn’t what most people think it is. None of us owns a search engine. Can the search engine find your site? How is your user experience? The benefits of strong SEO. Transcript Hey, welcome back Rankers. How are you going? This is just a reminder about w ..read more

Welcome back everyone! My comments last week about a 3% conversion rate certainly stirred a reaction from some viewers. One person thought they were stuck at 3%, but when I had a look, it depended on which channel was being viewed. Through one it was a fantastic 27%! The lesson is to analyse each individual channel and see what is working. Understand the poor performers and improve those conversions. What I learned Does 3% reflect all your channels? Understand your best performing channels. The importance of site search. Speed is half the battle. Transcript Hey. Welcome back, Rankers. Though ..read more