Marketing Week Magazine
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Marketing Week is a leading UK magazine for marketing jobs, marketing news, opinion and information. Covering advertising, media, pr, online marketing & branding across all industries.
Marketing Week Magazine
3y ago
From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge's 'back at the BBC' memo, here's part one of Marketing Week's campaigns of 2019.
The post The best marketing campaigns of 2019: Part I appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening.
The post Sainsbury’s, NatWest and Nationwide gift Channel 4 ad airtime to disabled causes appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The post Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product.
The post Co-op weaves community and commercial messages together in Christmas ad appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The post H&M, The Guardian, UK ad spend: Everything that matters this morning appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
As we enter the final phase of fierce electioneering ahead of the general election on 12 December, the political parties are hoping that strident messaging, micro-targeting and mudslinging will help them secure a parliamentary majority.
The post Election 2019: How politicians are waging the marketing war for Number 10 appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem.
The post Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
From Ryanair's positioning around its environmental credentials to timeTo's new campaign to coincide with the Christmas office parties and the backlash against Black Friday, catch up with all this week's biggest marketing news.
The post Ryanair, Apple, TimeTo: 5 things that mattered this week and why appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
The streetwear tradition of limited-edition 'drops', coupled with the increased importance of the secondary market, is bringing added hype to the high street.
The post How the streetwear spirit is transforming mainstream retail appeared first on Marketing Week ..read more
Marketing Week Magazine
3y ago
Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending.
The post Consumer confidence needs ‘liberating’ from uncertainty appeared first on Marketing Week ..read more