C4 to launch Instagram and TikTok social content channel on back of YouTube success
Campaign UK » Tech
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4d ago
Channel will allow food and beverage brands to promote products using creators ..read more
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YouTube reports 14% rise in global ad revenue driven by US election spending
Campaign UK » Tech
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1w ago
YouTube posts record revenues in parent Alphabet’s full-year results ..read more
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Driving differentiation in the AI age
Campaign UK » Tech
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1w ago
The promise of AI is immense, but so can be the unease it stirs. How can a brand harness its power without just contributing to the sea of same ..read more
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Iris’ Chris Grimwood and Wonderhood’s Jack Colchester leave to launch agency
Campaign UK » Tech
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2w ago
New shop Block Report is designed to plug into in-house agencies ..read more
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Channel 4 chief calls for 'joint industry action' to combat social media lies
Campaign UK » Tech
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2w ago
Alex Mahon suggested three solutions to counter false information online, measures that would enable advertisers and consumers to distinguish fact-checked information from dubious content ..read more
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AI’s ‘Sputnik moment’: what the arrival of DeepSeek means for marketers
Campaign UK » Tech
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2w ago
The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react ..read more
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TikTok ban or not: it's time for brands to take stock
Campaign UK » Tech
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2w ago
Now is the time for brands to future-proof their strategies by diversifying platforms and prioritising loyal, multichannel communities ..read more
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Holocaust Memorial Day campaign features footballers interviewing survivors
Campaign UK » Tech
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3w ago
The campaign was produced in partnership with social media agency 8original ..read more
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Will axing fact-checkers on Meta shift media spend elsewhere?
Campaign UK » Tech
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1M ago
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta ..read more
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Calm and T&Pm target gen Z with mental health campaign featuring drill music
Campaign UK » Tech
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1M ago
The ad uses a blend of drill music and comedy to showcase its messaging ..read more
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