By: Greg Koch First and foremost, thank you for the overwhelming support for my last post. It wasn't easy to write, but the response has been incredibly humbling and supportive. I want to provide more details today because our business, and many other local businesses, need your sustained patronage. Here are a few points to expand on from my previous post, especially relevant as Amazon Prime Days approach. Supporting Local Businesses ​I would be willing to bet you've heard this phrase, “A rising tide lifts all boats.” My call to action is to give local businesses a chance to earn y ..read more

By: Greg Koch ​​ When I started at 605 Running Company, a dream was shared with me by The Watley Brothers. They cast a vision that was simply intoxicating. This business connected with me in such a way that it completely changed the trajectory of my career. The vision was as follows. Support the Community with Compassion and Expertise: We strive to be more than just a retail store; we aim to be a cornerstone of the community in Sioux Falls. Our goal is to provide not only top-quality products but also expert advice, support, and a welcoming environment for every health journey. Be a Vessel f ..read more

Greg Koch - Owner - 605 Running Company ​ This weekend, The Bridges is closed because we are "short-staffed." While it's true that I wish we could maintain regular business hours, is 605 Running Company truly short-staffed, or are we just incredibly busy? Today, we timed a 5K in Harrisburg, timed a triathlon in Mitchell, hosted the 1st Saturday Group Run at The Cookie Jar, had a coach at a race in Viborg, and kept our Downtown store open. We describe our business as an ecosystem, but we are often judged solely by our sales, especially our weekend sales. This makes weekends like this one bitter ..read more

As winter descends upon us, the decision to keep our retail store open or to close the doors becomes a challenging dance. While we have tried to establish standardized processes, the unexpected – weekends, school breaks – often throws a curveball into the mix. In this post, I'll delve into the intricate world of retail leadership during winter weather, exploring the tough decisions and delicate balance between responsibility and the bottom line. At 605 Running Company, we've set a policy to close when schools close during winter. But what about weekends or school breaks? The answer often boi ..read more

​Competitive Pricing: At 605 Running Company, we understand the importance of competitive pricing. We strictly follow the Manufacturer's Suggested Retail Price (MSRP) to maintain transparent and fair pricing practices. Adhering to MSRP allows us to keep our accounts open with trusted vendors, ensuring that we provide you with quality products at competitive rates. Value for the Money: We believe in giving back to our valued customers. Our competitive rewards program is designed to maximize the value you receive. Enjoy a generous 7% cash back, exclusive rewards for logging miles on Strava, and ..read more

By: Greg Koch Think about a time where you asked somebody how they are doing and they looked you in the eye and said, “I’m fine.” They tell you this even when you clearly know they are actually not fine. “I’m fine.” Might mean they don’t want to talk about it, don’t want to burden you with their problems, or don’t think you’ll truly understand what is going on. I know for a fact I’ve done this millions of times with my wife. Hey, we all got issues we are working on and not talking about things or in some cases talking too much about things, is my thing. Trust me, I am indeed not fine ..read more

By: Greg Koch Are you familiar with “The Man in the Arena”? If you are a sports fan, you’ve probably been familiarized by this from the docuseries about Tom Brady with the same title. Or if you are a TED Talk fan/follower of Brené Brown you are most likely familiar with, “The Power of Vulnerability” and putting yourself in “The Arena” so to speak. “The Man in the Arena” is a quote from a speech given by former US President Theodore Roosevelt in 1910. I understand the speech to be about the importance of taking action and to not allow yourself to be consumed with fear of failure or criticis ..read more

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Race day is one of the most exciting times for runners. Whether you’re running a 5K, 10K, half marathon, or full marathon, the right running clothing can make a big difference in your performance and comfort level. In this blog, we’ll go over what to look for when choosing your running clothes for race day. Opt for technical fabrics Technical fabrics, such as polyester and spandex blends, are designed to wick away sweat and keep you comfortable. These fabrics are also lightweight and quick-drying, making them ideal for running. Avoid cotton, as it tends to absorb moisture and become heavy ..read more

By: Morgan Sauer Anticipation. A feeling each one of us is familiar with. It follows close behind each step of our day waiting to for its time. A time like running a race on an unknown course. Or in shoes you’ve never raced in before. Or at an appointment with a doctor, you’ve never met. No matter the reason, that electrifying urgency and anxiety leading up to something new or unknown isn’t something we’ll ever gain distance from. No matter how secure our lives may seem. My success in running has been born more from pure determination than any kind of in-born skill. I was always ..read more