At Goose Digital, company culture has been important to us since day one. And that’s why we take employee feedback seriously!  Since our inception in 2014, we’ve focused on building employee loyalty, trust, and retention by creating a collaborative and inclusive environment for all of our staff, and we’re thrilled that, in light of today’s announcement, our roster of employees feels just as we do! The 2023-2024 calendar year has been a whirlwind for us, with many positive changes and opportunities coming to pass. Our customer-facing account services team has grown in both size and talent ..read more

If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In fact, we predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number will move closer and closer to 100%. Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media has changed the way we live, and AI is changing the way we work. How to Implement AI into Your Social Media Strategy Don’t ..read more

Explore how agencies can bring fresh ideas to clients, balancing innovation with proven tactics, and the importance of curiosity in driving strategic marketing. Thanks for checking out the Wing It Podcast! Tune in for each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH   LISTEN OR DOWNLOAD The post Wing It Unhinged – The Importance of a Creative Agency – Wing It Episode 97 appeared first on Goose Digital ..read more

We had an absolute blast teaching this past week at Broker Marketing Academy Ignite, set in the stunning Niagara on the Lake. This event is a jam-packed week of intense learning, attended by a select group of lucky brokers. Unlike any other insurance event, BMA Ignite is entirely dedicated to education, with no unnecessary “flex” from the hosts or SMEs. The focus is genuinely on helping brokers understand all things marketing, starting with crucial fundamentals like brand and personas. This year marked Goose Digital’s third year teaching at BMA, and each time, we come away having learned somet ..read more

It all started in 2018 when our VP of Business Development, Chris O’Neill, brought an idea to the table that has stuck with us ever since. Initially, we envisioned it as a team-building exercise—bringing our team together, enjoying the spring outdoors, and tackling a challenge. However, it quickly evolved into something much more significant. We wanted to expand our Goose Gives Back program, which we had been committed to for years, and this initiative perfectly aligned with our values and goals. Our first year began with several runners and a group of walkers heading down Yonge Street, raisin ..read more

Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). So let’s break it down. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis. So before you start assigning points and determining thresholds, recruit active partici ..read more

In this episode, Michael and Kevin discuss evolving marketing strategies, focusing on quality leads over quantity, aligning sales and marketing teams, and enhancing campaign effectiveness for business growth. Thanks for checking out the Wing It Podcast! Tune in for each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH   LISTEN OR DOWNLOAD The post Wing It Unhinged – Content Strategy Meets Marketing Operations – Wing It Episode 96 appeared first on Goos ..read more

We’re still buzzing from the Insurance Brokers Association of Alberta (IBAA) 2024 Conference. Thank you to the organizers who brought together leaders in the insurance industry to discuss opportunities and challenges brokers are facing in a rapidly changing landscape. We had a chance to discuss the growth of insurtech, data analytics, and strategies to engage new and existing customers. Always a highlight was the CMO Panel where leaders from Wawanesa, Aviva and SGI shared their perspective on where the insurance industry is heading. Highlights  included the discussion around the importanc ..read more

Have you ever wondered why some businesses seem to effortlessly engage their audience while others struggle to get their marketing off the ground? The difference often lies in understanding and navigating the chasm of marketing maturity. This concept, explored in Goose Digital’s Migrator’s Handbook, provides a roadmap for businesses looking to transform their marketing effectiveness across different stages of maturity. Understanding the Chasm of Marketing Maturity At its core, the chasm of marketing maturity is about the evolution of a company’s marketing strategies and their ability to drive ..read more

As we progress through the second quarter of 2024, it’s key for insurance providers to evaluate their digital marketing strategies against the backdrop of this year’s most effective tactics. This review will help in understanding what’s working, what’s not, and how to pivot to maximize impact in a highly competitive market. Embracing Advanced Personalization One of the standout tactics of 2024 has been the use of advanced data analytics and AI to drive deep personalization. This approach has proven essential in increasing engagement and conversion rates by delivering content and offers that ar ..read more