As we progress through the second quarter of 2024, it’s key for insurance providers to evaluate their digital marketing strategies against the backdrop of this year’s most effective tactics. This review will help in understanding what’s working, what’s not, and how to pivot to maximize impact in a highly competitive market. Embracing Advanced Personalization One of the standout tactics of 2024 has been the use of advanced data analytics and AI to drive deep personalization. This approach has proven essential in increasing engagement and conversion rates by delivering content and offers that ar ..read more

Welcome to a new era of email marketing where your creativity meets efficiency in Act-On’s revamped Email Composer. With its enhanced styling options, better mobile responsiveness, and a user-friendly interface, these updates are set to transform how you connect with your audience. Let’s explore how you can leverage the new features to create emails that are not only eye-catching but also highly effective. Getting Started When starting a new email campaign, navigate to Outbound > New Message and open a new tab by selecting + Blank Message. Email Properties Setup Before diving into design ..read more

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet,  you can strategically nurture them to grow your haul of sales-qualified leads. Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer’s journey, is a key element to uncovering quality lea ..read more

CMOs and other marketing leaders are under increasing pressure to expand pipeline for sales. We have tips to help! Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report, the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50). But despite a growing disconnect, most can agree on one important priority: revenue growth. And achieving that is rooted in suppor ..read more

As the digital realm continues to evolve at a breakneck pace, businesses find themselves at a crossroads, trying to decode the most effective strategies to drive marketing performance and revenue growth. The journey to digital marketing success is intricate, often requiring a sophisticated blend of strategy, creativity, and technology. This brings us to an intriguing discussion at Goose Digital shedding light on the trials, triumphs, and transformations within the digital marketing sector as we navigate through 2024. The Slow Start to 2024: A Universal Trend As businesses wrapped up the previo ..read more

Watch or listen as Michael Turcsanyi and Kevin Butler reflect on the challenges, successes, and lessons learned from some of our recent projects and marketing campaigns. In this episode, they discuss how the B2B Customer Journey has evolved over the years. Thanks for checking out the Wing It Podcast! Tune in for each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH   LISTEN OR DOWNLOAD The post Wing It Unhinged – The Evolution of B2B Buyer Journeys – Win ..read more

Fusing website design and SEO is like threading a needle in the digital fabric — it’s a precise art that can make your online presence pop. It’s the pulse of the web, the code beneath the surface, that makes a website not just visible but unforgettable. Experts in the field emphasize the importance of this fusion. As highlighted by Omnisity, incorporating SEO principles into your website’s design not only improves its ranking on search engines but also drives more organic traffic to your site. This dual focus on aesthetics and analytics is key to creating digital experiences that resonate ..read more

As the digital marketing world becomes increasingly complex, the criteria for selecting a marketing agency have evolved. Businesses now seek partnerships that offer more than mere execution of marketing tactics; they desire agencies that can integrate seamlessly with their internal teams, sharing a common vision and working collaboratively towards achieving unified business objectives. Strategic Alignment: Beyond Core Capabilities The foundation of a successful agency-client relationship lies in strategic alignment. An ideal agency acts not just as a task executor but as a strategic partner, o ..read more

The Marketing Performance Model is a fundamental aspect of how Goose Digital assists its customers in developing successful marketing campaigns. This model plays a crucial role, especially for customers who are relatively new to digital marketing or are in the early stages of their marketing maturity. The essence of this model is to guide these customers through a process that transforms their initial marketing efforts into effective and winning strategies. At its core, the Marketing Performance Model categorizes each campaign Goose Digital works on, focusing on guiding customers through a jou ..read more

Goose Digital is proud to participate in the SportingLife 10K for Campfire Circle for the 6th consecutive year. Over the past six years, the team has enthusiastically participated in the 10K to raise awareness and donations for Campfire Circle. Starting in 2018, the Goose Digital team has promoted and fundraised close to $18,000 to facilitate the healing power of camp to kids and families impacted by childhood cancer or serious illness. When a child is diagnosed with cancer or serious illness, it impacts the whole family. Kids miss out on simple childhood joys, household incomes are often cut ..read more