How to take b2b customer service from woeful to wonderful
Brand Chemistry Blog
by
1w ago
Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer service reps, and poorly designed chatbots are, unfortunately, all too often part of resolving an issue with technology and service providers. But it's a situation that fewer and fewer b2b customers are willing to tolerate. Studies have revealed that 89% of b2b buyers are  likely to switch to a competitor even after a single negative experience. And they are willing to spend more with companies that offer their preferred option to reach custo ..read more
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How to choose the best HubSpot agency to help with onboarding
Brand Chemistry Blog
by
2w ago
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating templates, integrating with your other tools, setting up lists and segmentation - all while learning the platform yourself, or training your colleagues on it ..read more
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A first look at the AI-powered HubSpot Content Hub
Brand Chemistry Blog
by Jess Zavolokin & Jonathon Shipton
1M ago
Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform. This means you can easily create and distribute content across multiple channels at scale. Go off HubSpot!  ..read more
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Cut through the b2b content clutter with data storytelling
Brand Chemistry Blog
by Andrea Hoymann
2M ago
Storytelling and data can seem like unlikely companions – one soft and pliable, the other hard and fixed, destined to tell their own stories. However, when the emotional connection of qualitative is combined with the rational appeal of quantitative, you can create content that is powerfully effective, memorable, and persuasive. In fact, data storytelling is about achieving strong cut-through in the b2b content clutter and should be in the toolkit of every marketing professional ..read more
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5 b2b reporting best practices
Brand Chemistry Blog
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2M ago
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board ..read more
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AI capability control: maintaining trust and transparency in marketing
Brand Chemistry Blog
by Andrea Hoymann
2M ago
AI is the talk of the town these days, and depending on what side of the fence you sit on, it’s either the bell of the ball or the death knell for all our jobs - especially in the marketing-verse ..read more
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Badge of honour: Bc earns HubSpot Onboarding Accreditation
Brand Chemistry Blog
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4M ago
We are thrilled to announce that we’ve earned our HubSpot Onboarding Accreditation! That makes us one of only 20 Australian agencies to achieve this prestigious recognition. This accolade demonstrates our company-wide expertise across the HubSpot ecosystem and our high-quality service as a solutions partner.  ..read more
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RevOps strategy: your ticket to building predictable revenue growth
Brand Chemistry Blog
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6M ago
  Are you sick of not having full visibility of your sales pipeline? Are you struggling to make confident hiring and investment decisions? Or are you worried that your marketing leads are left hanging by your sales team? Worry no more with a RevOps strategy: your golden ticket to predictable and sustainable revenue growth ..read more
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Cracking the code: tap into the power of b2b marketing attribution
Brand Chemistry Blog
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8M ago
  More than a hundred years ago, John Wanamaker, the forefather of modern marketing, made a statement that still rings true for many b2b organisations today: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  ..read more
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Use b2b sales intelligence to create a personalised sales experience
Brand Chemistry Blog
by Andrea Hoymann
10M ago
  Since the dawn of time when people bartered their way through society, the art of selling has been reactive and predicated on assumptions, rather than concrete facts about potential clientele. But this off-the-cuff approach doesn’t bode too well anymore, because clued-up customers are all too familiar with this selling game and are hungry for something more meaningful to them.  ..read more
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