Highlights from IFS’s annual 3-day event in Orlando, where innovation and customer-focused solutions took center stage for EAM, ERP, and service For leaders in industrial sectors such as manufacturing, energy, aerospace, and telecommunications, IFS’s 2024 Unleashed Conference was a whirlwind of inspiring keynotes, information-packed breakout sessions, productive networking, and good old-fashioned adrenaline. From the The post IFS 2024 Unleashed: 7 Takeaways Demonstrating IFS’s Committment to Transformation in Manufacturing, Energy, and More appeared first on Aberdeen Strategy & Research ..read more

Children going to school before 2010 often heard the phrase, "You won’t always have a calculator in your pocket." With the emergence of smartphones over the last 17 years, this phrase has aged poorly. With an assortment of features, apps, and ever-improving technology, it’s no surprise that we also use our phones for work. The post Securing the Mobile Workforce: The Crucial Role of MDM in Today’s Organizations appeared first on Aberdeen Strategy & Research ..read more

In our upcoming Aberdeen Spotlight Series, The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs, on Wednesday, January 31, 2024, we take a deep dive into how businesses are investing in technology in 2024 and the strategies that support those decisions. Beyond the allure of innovation, IT spending supports not just daily activities like maintaining devices and keeping servers up and running, but also a company’s quest for progress and strategic advancement. These technologies act as catalysts, propelling organizations toward new areas of growth and efficiency, allowing them t ..read more

Leveraging AI in business is like erecting a skyscraper, stretching to new heights, and pushing the limits of what’s possible. Its glittering upper floors filled with automation, insights, and data-driven decisions draw the eyes of everyone passing by, but it takes a lot of hard work and planning to create and upkeep something so miraculous.  Skyscrapers today are built with high-strength concrete cores and specifically designed reinforcing bars, and these infrastructure features allow for the external walls to be thinner to reduce costs while improving safety and stability. Similarly, A ..read more

People are all different, which funny enough is one of the things we all have in common. We all come from different homes, different backgrounds, and different experiences. All these circumstances make us unique, so it only makes sense that we each respond differently to the world around us. A clear and interesting example of this is with promotions and discounts in retail. Naturally, some deals resonate more with certain demographics than others, and understanding this may be key to your own promotions strategy.  Generational Differences in the Appeal of Promotion Types Generational diff ..read more

Welcome to the final installment of our three-part series, where we uncover the driving forces behind the investments made by Customer Experience Management (CX) leaders in Artificial Intelligence (AI). In Part I, we introduced the conversation, and in Part II, we explored the various pitfalls that CX leaders can sidestep. Now, in Part III, we conclude this edition of Aberdeen’s “Research Meets Reality” video series by jumping into the pivotal role of AI in the field of marketing. In this video, Mike Lock, Omer Minkara, and Brian Michelotti provide insight into the intersection of Artificial ..read more

As previously mentioned in Part I of this series, in today’s rapidly evolving business landscape, the integration of artificial intelligence (AI) into customer experience strategies has become an essential focus for organizations. AI promises to revolutionize customer interactions, from personalized recommendations to efficient problem resolution. However, beneath the excitement surrounding AI’s potential, there lies a complex web of challenges and pitfalls that demand careful navigation. The AI Trend: A Glimpse into Industry Priorities In a recent survey conducted by our research team, to ..read more

The customer experience landscape is constantly changing, and the integration of cutting-edge technologies has become a critical driver of success. Among these technologies, Artificial Intelligence (AI) stands out as a game-changer, revolutionizing the way businesses engage with their customers. In a captivating installment of the “Research Meets Reality” series, we bring you the first of three conversations between Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management at Aberdeen, and Mike Lock, Principal Managing Director, and our seasoned ..read more

Vigilance for economic uncertainty has been ingrained in us all since the onset of the COVID-19 pandemic. Now, more than three years later, fears of a recession continue to grow, and consumers are seeking out discounts, coupons, rebates, loyalty points, BOGO, and any other promotions they can find to keep their spending low and their savings high. Plus, layoffs in industries like Technology and Retail continue to wreak havoc on feelings around job security, forcing consumers to think differently about where and how they’re spending their money. Businesses need to adapt to cost-conscious buyin ..read more

Today, customers continue to be the lifeline of long-term business success and their loyalty & satisfaction is as important as ever. With many customers anticipating continued economic uncertainty in the future, their needs and behaviors have changed. Aberdeen has found in a 2023 survey related to promotions that 89% of consumers said that they’ve changed their shopping behaviors amid these uncertainties in hopes of spending less on the products they use in their everyday lives. For businesses to survive and thrive, they must not only attract new customers but also retain current ones. To ..read more