Exploring the Tech Investment Landscape with Findings from the State of IT 2024
Aberdeen Services Blog
by Brian Michelotti
4M ago
In our upcoming Aberdeen Spotlight Series, The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs, on Wednesday, January 31, 2024, we take a deep dive into how businesses are investing in technology in 2024 and the strategies that support those decisions. Beyond the allure of innovation, IT spending supports not just daily activities like maintaining devices and keeping servers up and running, but also a company’s quest for progress and strategic advancement. These technologies act as catalysts, propelling organizations toward new areas of growth and efficiency, allowing them t ..read more
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The High-Rise of AI Transformation: Synergizing Both Infrastructure & People for Greater AI Maturity
Aberdeen Services Blog
by Sarah Gaffney
7M ago
Leveraging AI in business is like erecting a skyscraper, stretching to new heights, and pushing the limits of what’s possible. Its glittering upper floors filled with automation, insights, and data-driven decisions draw the eyes of everyone passing by, but it takes a lot of hard work and planning to create and upkeep something so miraculous.  Skyscrapers today are built with high-strength concrete cores and specifically designed reinforcing bars, and these infrastructure features allow for the external walls to be thinner to reduce costs while improving safety and stability. Similarly, A ..read more
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Know Your Buyers; the Right Promotions for the Right People
Aberdeen Services Blog
by James Glagola
8M ago
People are all different, which funny enough is one of the things we all have in common. We all come from different homes, different backgrounds, and different experiences. All these circumstances make us unique, so it only makes sense that we each respond differently to the world around us. A clear and interesting example of this is with promotions and discounts in retail. Naturally, some deals resonate more with certain demographics than others, and understanding this may be key to your own promotions strategy.  Generational Differences in the Appeal of Promotion Types Generational diff ..read more
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(VIDEO) Research Meets Reality: What Drives (CX) Business Leaders to Invest in AI, Part III
Aberdeen Services Blog
by Brian Michelotti
8M ago
Welcome to the final installment of our three-part series, where we uncover the driving forces behind the investments made by Customer Experience Management (CX) leaders in Artificial Intelligence (AI). In Part I, we introduced the conversation, and in Part II, we explored the various pitfalls that CX leaders can sidestep. Now, in Part III, we conclude this edition of Aberdeen’s “Research Meets Reality” video series by jumping into the pivotal role of AI in the field of marketing. In this video, Mike Lock, Omer Minkara, and Brian Michelotti provide insight into the intersection of Artificial ..read more
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[VIDEO] Research Meets Reality: What Drives (CX) Business Leaders to Invest in AI, Part II
Aberdeen Services Blog
by Brian Michelotti
9M ago
As previously mentioned in Part I of this series, in today’s rapidly evolving business landscape, the integration of artificial intelligence (AI) into customer experience strategies has become an essential focus for organizations. AI promises to revolutionize customer interactions, from personalized recommendations to efficient problem resolution. However, beneath the excitement surrounding AI’s potential, there lies a complex web of challenges and pitfalls that demand careful navigation. The AI Trend: A Glimpse into Industry Priorities In a recent survey conducted by our research team, to ..read more
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[VIDEO] Research Meets Reality: What Drives (CX) Business Leaders to Invest in AI, Part I
Aberdeen Services Blog
by Brian Michelotti
10M ago
The customer experience landscape is constantly changing, and the integration of cutting-edge technologies has become a critical driver of success. Among these technologies, Artificial Intelligence (AI) stands out as a game-changer, revolutionizing the way businesses engage with their customers. In a captivating installment of the “Research Meets Reality” series, we bring you the first of three conversations between Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management at Aberdeen, and Mike Lock, Principal Managing Director, and our seasoned ..read more
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Selling to Cost-Conscious Consumers: Build a Promotion Strategy for Buyers Who are Playing Hard to Get
Aberdeen Services Blog
by Sarah Gaffney
10M ago
Vigilance for economic uncertainty has been ingrained in us all since the onset of the COVID-19 pandemic. Now, more than three years later, fears of a recession continue to grow, and consumers are seeking out discounts, coupons, rebates, loyalty points, BOGO, and any other promotions they can find to keep their spending low and their savings high. Plus, layoffs in industries like Technology and Retail continue to wreak havoc on feelings around job security, forcing consumers to think differently about where and how they’re spending their money. Businesses need to adapt to cost-conscious buyin ..read more
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Make the Most Out of Your Promotions Without Discounting the Customer Experience
Aberdeen Services Blog
by Ashley Evangelista
10M ago
Today, customers continue to be the lifeline of long-term business success and their loyalty & satisfaction is as important as ever. With many customers anticipating continued economic uncertainty in the future, their needs and behaviors have changed. Aberdeen has found in a 2023 survey related to promotions that 89% of consumers said that they’ve changed their shopping behaviors amid these uncertainties in hopes of spending less on the products they use in their everyday lives. For businesses to survive and thrive, they must not only attract new customers but also retain current ones. To ..read more
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Job Satisfaction Study Reveals Keys to Workplace Happiness 
Aberdeen Services Blog
by Peter Tsai
11M ago
It’s no secret: When their workers are happy, employers often enjoy key benefits including increased productivity and job retention. And when individuals like what they do for a living, they’re more likely to be successful in their careers. But how many workers can say they truly enjoy their jobs? Aberdeen Strategy & Research recently conducted a multi-year study (fielded in May 2022 and May 2023) including 1900+ IT professionals from around the world to answer this question, and to dive into the factors that contribute to whether employees are satisfied with their jobs or not. Here’s what ..read more
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Cybersecurity and AI/ML, before this new Age of AI: Endpoint Security
Aberdeen Services Blog
by Derek Brink
11M ago
This post is contributed by Derek E. Brink, CISSP, Vice President and Research Fellow, Aberdeen Strategy & Research and Adjunct Faculty, Harvard University and Brandeis University. My sense is that most people today agree with Bill Gates, who wrote on July 11, 2023 that “we are now in the earliest stage of another profound change, the Age of AI.” Never mind that the technical roots of artificial intelligence (AI) and machine learning (ML) go back decades — in today’s public square, the big bang event for the Age of AI took place on November 30, 2022 with the introduction of ChatGPT. Within ..read more
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