The Benefits and Drawbacks of AI-Assisted Content Creation
Content4Demand Blog
by Kimberly Mathie
9M ago
We recently surveyed 265 B2B marketers. When asked about how they plan to use AI, no more than a third said they plan to use artificial intelligence (AI) for any single aspect of content creation. The takeaway seems to be that marketers are curious about AI, but they are moving ahead cautiously. Wise marketers! Q: For which of the following do you plan to use AI-powered tools? (Check all that apply.) If you are a marketer who is thinking about using AI to create content, generative AI tools like ChatGPT (and the hundreds of others entering the market) hold huge potential to help you an ..read more
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How “share-worthy” is your B2B content?
Content4Demand Blog
by Cristina Puscas
1y ago
New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. With budgets getting tighter, it makes perfect sense that marketers need to prioritize metrics like downloads, visits, and opens to ensure that the content they’re investing in is valuable and engaging for their target audience. Although tracking conversion rates is a priority, we’re also regularly taking a deeper look into amplification metrics with our clients. Tracking how oft ..read more
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How to build a content buffet for your B2B buyers
Content4Demand Blog
by Alexis Carroll Cline
1y ago
When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. One solution: lay out a buffet and your buyers serve themselves. At several recent events, including the Demand Gen Report B2B Marketing Exchange and a webinar for the Demand Gen Report Content Optimization Series, I’ve talked with marketing professionals who aren’t seeing the performance they want (and need) from their content. Getting the ri ..read more
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Lessons from B2BMX 2023: Scoring big with buyer stage-specific content
Content4Demand Blog
by Alexis Carroll Cline
1y ago
At the recent B2BMX event in Scottsdale, my colleague Lori Culliton and I presented a workshop entitled, “Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content.” In a room full of seasoned marketing professionals from a broad range of industries, we tackled some of the biggest challenges we all face: Focusing on the audience needs and preferences Finding the right vehicles and channels for your messaging Using robust, multi-faceted assets (like research reports and influencer content) to anchor campaigns and stretch your marketing dollars. We learne ..read more
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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year
Content4Demand Blog
by Holly Celeste Fisk
1y ago
The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. Be sure to stop by to say hello after you clear your mind in a sound bath experience at The Phoenician on Tuesday morning. Don’t miss the off-site rooftop party or B2B game ..read more
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Persuade B2B Buyers with Buying Committee Content for Each Stakeholder
Content4Demand Blog
by Holly Celeste Fisk
1y ago
Buying committee content can help persuade each stakeholder in the B2B buying group. Buyer’s journeys are now buyer-driven with lots of self-serve content. Buyers are well along in their solution research and evaluation before they even have contact with us, and that means we have a lot less insight into how they’re progressing. As marketers, we still have the challenge of offering them content that drives them through the funnel to become sales opportunities. Adding to the challenge is that we know the number of people involved in the research, the evaluation and the decision is growing. It ..read more
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Content Hubs: What They Are, How They’re Structured & Why You Should Use Them
Content4Demand Blog
by Holly Celeste Fisk
1y ago
Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. And those prospects often find a few additional assets they decide are also worth their time. You work hard to get great content in the right buyers’ hands at the right moment. But once you push out a nurture, how do key audiences find your content when they need it? Develop a content hub where users and search engines can access that content. 52% of B2B buyers want vendors to organize website content by issue/pain point, 51% by t ..read more
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Interactive Content Inspiration for 2023
Content4Demand Blog
by Holly Celeste Fisk
1y ago
Last week, we gathered some C4D content creators for a panel discussion of some of the top interactive content assets we created for our clients this year. Each described the key components of those successful assets—what worked and why—to inspire you to emulate those successes in 2023. 46% of buyers reported engaging with video and interactive content in the early and middle stages of the purchasing process, according to the 2021 State of Video Marketing published by Demand Gen Report. Our panel of content creators brought some killer examples to show what you can do with interactive and vi ..read more
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TrustRadius: The Reach of Research Campaigns
Content4Demand Blog
by Holly Celeste Fisk
1y ago
In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box, we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius, used research campaigns to identify and target specific new audiences. Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. In our previous post, we recapped the first half of that webcast, in which Allyson spoke with Brenda Caine, VP of Content Strategy at Content4Demand, and Alexis Carroll, Content Strategist at Content4Demand, abou ..read more
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Experts Share Best Practices for Content Creation
Content4Demand Blog
by Holly Celeste Fisk
1y ago
If it seems like the bar for B2B content gets higher every year, you’re not wrong. So what have you done lately to make sure yours does everything possible to connect with key audiences? Is it: Immersing buyers in your story? Specific to a moment in the buyer’s journey? Speaking directly to a key persona? Built in a format they love? Promoted in the best channels? We developed The Expert’s Guide to Buyer-Focused Content Marketing to help you reimagine content storytelling with helpful how-to’s and real examples of boundary-busting content. Even on a shoestring budget, you can produce ..read more
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