Account-Based Marketing (ABM) has emerged as a key strategy for B2B organizations seeking targeted, personalized engagement with their most valuable accounts. ABM fosters a unique alignment between sales and marketing efforts, focusing on high-value accounts to maximize resources and craft experiences that resonate with key decision-makers. Given the dynamic nature of the ABM landscape, staying informed and adaptable is essential for success. The core advantage of ABM lies in its capacity to deliver highly targeted and personalized campaigns. Moving beyond broad, generic messa ..read more

Understanding the complexities of the B2B tech buying process today has never been more crucial. What triggers a tech search among B2B professionals, and how are final purchasing decisions shaped? Our B2B Tech Buying Behavior 2024 Report dives deep into these questions, revealing 120+ compelling statistics that shed light on current trends within the Insights for Professionals (IFP) community – a platform for business decision makers committed to sharing knowledge and advancing industry practices. This blog aims not only to offer a comprehensive overview of the ..read more

In B2B marketing, account-based marketing (ABM) is a term that everyone recognizes, but it comes in different forms to suit various business needs and budgets. The key question isn’t if you should use ABM, but which type is best for your company’s goals and resources. This blog breaks down the three main types of ABM:  Strategic ABM (One-to-One) ABM Lite (One-to-Few) Programmatic ABM (One-to-Many) It provides a clear look at each one to help you make informed decisions. By understanding these approaches better, you’ll be able to choose an ABM strategy that gives you the best return ..read more

To ensure your demand generation efforts deliver strong results, it’s crucial to stay up to date with the latest statistics. This knowledge enables you to tweak your strategy, improve brand awareness, and deliver high-quality leads. We’ve compiled some of the most relevant demand generation statistics from third-party and our own first-party research, providing key recommendations based on these insights to help you effectively enhance your marketing strategies. Market growth and trends statistics Lead generation strategies and effectiveness statistics Content strategy and buyer p ..read more

Demand generation and demand capture are two critical yet distinct components of an effective marketing and sales strategy for B2B companies. While both aim to drive revenue growth, they approach this goal from different angles. This article will explore the nuances between demand generation and demand capture, their respective goals, tactics, and benefits. By understanding the key differences and synergies, businesses can craft a comprehensive demand strategy that nurtures prospects through the entire buyer’s journey, ultimately boosting conversions and maximizing revenue potential. What i ..read more

Account-based marketing (ABM) is a strategic approach that focuses marketing resources on engaging specific, targeted accounts rather than a broad market. By treating each prospective account as a distinct market, ABM allows businesses to personalize their marketing efforts and deliver more relevant and valuable experiences to decision-makers within those accounts. For businesses looking to maximize their efforts, integrating ABM and inbound strategies can further enhance engagement and results. The importance of ABM lies in its ability to drive better ROI, increase deal sizes, and shorte ..read more

In 2024 B2B marketers have been presented with fresh opportunities as well as challenges. Derived from first-party research from the Insights for Professionals (IFP) community, this in-depth infographic supplies pivotal insights, preparing marketers for higher success rates. Key pain points and challenges Data utilization: The principal concern for 74% of marketing operations professionals is optimizing data value. Channel management: For 31% of US and 26% of UK marketers, organic social proves to be the most difficult channel to manage. Furthermore, 49.5% of senior B2B marketers ..read more

Struggling to gauge your lead generation success? You’re not alone. The solution is identifying the appropriate Key Performance Indicators (KPIs). These KPIs reveal the actual performance and potential return on investment of your lead generation efforts. Lead generation KPIs filter out less meaningful metrics, such as page views or social media followers, directing focus to the factors that truly influence your revenue. Here’s why paying attention to these metrics is non-negotiable: Sharpen your approach: Pinpoint which sources, campaigns, and types of content are hitting the ..read more

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week, nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate. In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content i ..read more

We are thrilled to share the exciting news that Inbox Insight has been won the esteemed Netty Award for our pioneering work in the Demand Generation category. The Netty Awards, renowned for setting benchmarks of excellence in the digital realm, recognize top organizations and leaders that exemplify creativity, technical skill, and innovation. DemandBI: Accelerating Demand Generation through AI Insights Winners of: Best B2B Email Campaign Best Integrated Campaign (Enterprise) Best Predictive Analytics Implementation Best Use of Data in Integrated Campaigns Special honoree for: Best Content M ..read more