Leadspace MAPs: The Fast Fix for Your Unproductive CRM
Leadspace Blog
by Alex Breya
5d ago
Can our data keep up? That’s the question B2B sales and marketing operations executives need to ask when considering their often jumbled mess of static data. Pushing numerous siloed data sources into your CRM and Marketing Automation systems is par for the course, but the problems will stack up and compound over time. Odds are, your CRM is full of duplicates with poor fill rates – and your leads, contacts and accounts don’t map back to their corporate families or hierarchies. When someone changes jobs, your CRM won’t know about it and neither will you. Every year, the mess within your CRM is g ..read more
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Forrester is Over – Don’t Go Back to Static Data!
Leadspace Blog
by Alex Breya
1w ago
Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. If you took the time to attend the event, odds are that you saw the Leadspace team hustling at our booth or across the show floor in our awesome shoes – but we know that it’s our approach to data profiling that really grabbed your attention. Wherever we met you at the event, we truly enjoyed telling you about Leadspace and learning what kinds of problems sales and marketing teams are facing when it comes to operationalizing B2B buyer data. We posed a question ..read more
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Challenge the Static Quo – Overcoming Buyer Data Obstacles
Leadspace Blog
by Alex Breya
3w ago
As we discussed in the previous blog, the main obstacle with operationalizing buyer data is that it is static. It takes a lot of data to build the buyer profiles that our sales and marketing teams need to effectively hone-in on closeable business. Procuring all these static signals from numerous vendors gets expensive – quick. Blending it all together is brutally cumbersome, time-consuming and error-prone. Keeping it up-to-date is tedious and often neglected. Acquiring a variety of static data from multiple vendors means that we get to see several aspects of our buyers at specific moments in ..read more
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From Static To Dynamic: Data You Can Actually Use
Leadspace Blog
by Alex Breya
1M ago
B2B Sales and Marketing teams, in particular, absolutely love buyer data – they depend on it to do their jobs! Unfortunately, most companies are failing to use it to its potential. The goal is usually to use buyer data to determine who might want their product, but a company’s data is often such a mess that they only experience the bare minimum their buyer data has to offer. But, they understand how valuable it is in such a competitive environment, so much so that companies spend thousands, even millions of dollars accumulating data from various third-party data vendors – trying to get more an ..read more
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Easily Adopted CDPs: The Difference Between Success and Shelfware
Leadspace Blog
by Alex Breya
3M ago
When it comes to tools, everyone appreciates the ones that work, and usually that means they are easy to use. Unfortunately, analysts report that at any time, 25%+ of our business software is actually shelfware. Shelfware refers to software or technology solutions that have been purchased by a business but are not actively used or adopted. If you’ve bought useful tools from major software companies, you’ve probably fallen victim to the promises of what software can do, then realized that actually implementing it was too difficult and slow to end up using it. Additionally, you’ve probably bough ..read more
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Leadspace: The CDP That’s Actually Ready to Use
Leadspace Blog
by Alex Breya
4M ago
If you’re involved in enterprise-level B2B sales and marketing, you know that in order to compete, you’ll need a Customer Data Platform (CDP) to maintain the massive amount of buyer data that goes into data-driven decision making. If you’re still trying to decide which CDP is best for your company, you’re in luck, because Forrester has been evaluating and scoring your options to help you figure it out! In Forrester’s The B2B Customer Data Platform Landscape, Q3 2023 report, their analysts explored the B2B CDP landscape and key factors that would go into their evaluation. In their 29-criterion ..read more
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Identity Resolution: The Cornerstone of Your B2B Data Strategy
Leadspace Blog
by Alex Breya
4M ago
Identity resolution is the unsung hero in GTM ROI. Fundamental to any sales & marketing endeavor is knowing who that buyer is – and what role they play in any buying team. It’s the difference between flying blind and flying smart.  Whether or not you have a strong identity resolution framework is the main factor in determining and authenticating your knowledge of your buyer. What is Identity Resolution? Identity resolution is quite plainly the ability to resolve from a ton of data signals the identity of a buyer – who they are, who they work for.  It’s the science of connecting t ..read more
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Stop Spending Money on Siloed Data. Get Pre-Blended 3rd-Party Data for Half the Cost!
Leadspace Blog
by Alex Breya
6M ago
As B2B marketers, we aim to deliver effective campaigns targeted at the best opportunities within our Total Addressable Market (TAM) – at the lowest cost. Doing this successfully starts with creating complete, accurate, dynamic and unified buyer profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven assurance that we’re delivering the right message to the right people at the right time. Unfortunately, building robust buyer profiles is a complex, cumbersome process – and it usually isn’t cheap. It takes a village of data to popula ..read more
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Getting Robbed by Data Vendors? Get Best-in-Class B2B Buyer Profiles for 50% Less!
Leadspace Blog
by Alex Breya
7M ago
As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within our Total Addressable Market (TAM) – at the lowest possible cost. This involves identifying our Total Addressable Market (TAM), developing our Ideal Customer Profile (ICP), and then comparing our ICP throughout our TAM to determine which opportunities to focus on. Doing this successfully starts with creating complete, accurate, dynamic, and unified profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven insurance that ..read more
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Leadspace Earned 9 Awards by G2 Across Multiple Categories in Fall 2023 Report!
Leadspace Blog
by Alex Breya
8M ago
Today, we’re excited to report that Leadspace has once again achieved numerous awards from G2 in 2023. We earned eight new G2 high performer badges across three categories: Customer Data Platforms; Sales Intelligence; and Lead Routing in the Enterprise Grid Reports and the Enterprise Americas Regional Grid Reports for Fall 2023. In addition, Leadspace was again awarded the highest Quality of Support product rating as well as the Easiest Doing Business With in the Lead Scoring category. Quarterly, G2 highlights the top rated solutions in the industry, as chosen by the source that matters most ..read more
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