Beyond Content Syndication: The New Channel Mix Marketers Should Embrace
Madison Logic Blog
by Betsy Utley-Marin
5d ago
Content syndication has long been a crucial strategy in B2B marketing, but with the digital landscape becoming increasingly fragmented relying ..read more
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Data Visualization: What It Means for B2B Marketers
Madison Logic Blog
by Melody Selby
5d ago
Data is a powerful tool—but only when it’s fully understood.   In today’s fast-paced business world, data isn’t just about ..read more
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Top Areas of B2B Marketing Investment in 2025 Infographic
Madison Logic Blog
by Betsy Utley-Marin
5d ago
As B2B marketing continues to evolve, staying ahead of the curve is essential for success. This infographic reveals the top ..read more
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How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
Madison Logic Blog
by Betsy Utley-Marin
5d ago
With the U.S. digital advertising is projected to reach $300 billion by 2028, how are B2B marketers overseeing advertising, communications ..read more
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Cutting Through the Noise: Key Takeaways from Madison Logic at B2BMX West
Madison Logic Blog
by Grace Howard
1w ago
Last week, the 2025 B2B Marketing Exchange West event in Scottsdale, Arizona brought together the top B2B marketers and revenue ..read more
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ABM Training Makes You a Better Marketer and Collaborator
Madison Logic Blog
by Melody Selby
2w ago
With all eyes on marketing attribution and its impact on the company’s bottom-line, you need a sophisticated strategy that delivers ..read more
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Madison Logic Launches ABM Certification Program
Madison Logic Blog
by Betsy Utley-Marin
2w ago
New interactive course aims to simplify B2B marketing complexities while enhancing audience targeting and maximizing return on investment NEW YORK ..read more
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How DEPT Enhanced ABM Success with Madison Logic’s Data-Driven Solutions
Madison Logic Blog
by Mark Redstrom
3w ago
WATCH VIDEO The Challenge DEPT, a global marketing and technology agency, works with some of the world’s largest brands. To ..read more
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5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025
Madison Logic Blog
by Melody Selby
3w ago
You’ve done everything right to set up your account-based marketing campaign—built a solid target account list, launched with the right ..read more
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What is Marketing Automation and How it Helps Break Marketing Silos
Madison Logic Blog
by Melody Selby
1M ago
Marketing automation isn’t new—but most marketers are only scratching the surface of its potential. Too often, marketing automation software is ..read more
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