What Is the Best Media Mix Placement for Your ABM Strategy?
Madison Logic | B2B Account Based Marketing Blog
by Carly Miller
2d ago
As you focus on crafting and distributing content that appeals to buyers’ emotions and, ideally, drives a sense of urgency toward realizing there’s a problem they need to solve, you must also remember that buyers are getting ads and content from competitors, too.   With so many messages in the marketplace, it can be difficult to stand out. You need to ensure that all key decision-makers not only remember what they read and the brand it came from, but how they felt while they read it, since connection is key to conversion.     Determining what content and messaging resonates loud ..read more
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Madison Logic Earns Prestigious 2024 Top Workplaces USA Award
Madison Logic | B2B Account Based Marketing Blog
by Betsy Utley-Marin
6d ago
Recognition spotlights companies dedicated to fostering a people-first workplace culture and prioritizing the employee experience NEW YORK, NY — March 21, 2024 — Madison Logic, the leading global digital account-based marketing (ABM) activation platform, announced today that it has been named one of the 2024 Top Workplaces USA by USA Today and Energage, a purpose-driven organization that builds and brands employers of choice. Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States. The 2024 Top Workplaces USA Award jo ..read more
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Unpacking the Crucial Role of Security in Managing Intent Data
Madison Logic | B2B Account Based Marketing Blog
by Melody Selby
1w ago
Intent data is a powerful tool that helps B2B marketers prioritize in-market accounts, know which personas to engage across the buying committee, and understand what content is most likely to convert. When used in an account-based marketing (ABM) strategy, intent data helps you develop more personalized experiences, reveals how engaged accounts are progressing through the purchasing journey based on buying committee behaviors, and identifies areas for optimization. Yet, this increased reliance on data to build better campaigns also brings challenges around ensuring privacy and security across ..read more
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More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Madison Logic | B2B Account Based Marketing Blog
by Betsy Utley-Marin
2w ago
According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them. The traditional one-size-fits-all approach will increasingly become obsolete as B2B marketing and sales teams must deliver more personalized buying experiences to engage millennial buyers. What distinguishes millennials buyers from older committee members is their digital nativity. Millenni ..read more
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How to Build Target Account Lists with Audiences Ready to Engage or Buy
Madison Logic | B2B Account Based Marketing Blog
by Carly Miller
3w ago
Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently.  Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.   While named accounts from sales a ..read more
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ABM 101: Intro to Account-Based Marketing
Madison Logic | B2B Account Based Marketing Blog
by Madison Logic Team
3w ago
Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts.  While not a new concept, you and your team might not be fully maximizing the full potential of what an ABM approach provides without implementing the necessary data to identify the right accounts and understand buying committee concerns, activate personalized campaigns at every stage of the sales cycle, and measure performance and optimize campaigns in real-time to accelerate conversions.   So, what exactly ..read more
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The 2024 Full-Funnel ABM Playbook
Madison Logic | B2B Account Based Marketing Blog
by Betsy Utley-Marin
1M ago
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Why B2B Buyers Love Personalization
Madison Logic | B2B Account Based Marketing Blog
by Betsy Utley-Marin
1M ago
The desire for personalization among B2B buyers is growing louder. At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation.   According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Personalized experiences have the power to make customers feel seen, appreciated, and understood, forging the trust necessary for growth in the B2B world. Personalization allows brands to tailor their content and messaging to align with individual buyer needs, e ..read more
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4 B2B Marketing Resolutions for the New Year
Madison Logic | B2B Account Based Marketing Blog
by Betsy Utley-Marin
1M ago
Studies show that 80% of New Year’s resolutions fail by Valentine’s Day, due in large part to the lofty and often unachievable promises people tend to make as the clock strikes midnight. Experts agree that the key to successful resolutions is setting small goals that help you achieve big results.  The same mindset can be applied to your 2024 marketing strategy. At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains. But, instead of com ..read more
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How to Measure and Optimize Your Campaigns Toward Success
Madison Logic | B2B Account Based Marketing Blog
by Betsy Utley-Marin
1M ago
Repeat after us: real-time strategy measurement and optimization are fundamental to campaign success.   As we enter another year where economic uncertainty continues to impact spending decisions, B2B marketers will be forced to rely more heavily on data to ensure they’re maximizing their budgets. A unified multi-channel account-based marketing (ABM) strategy provides the best view of account progression through the buyer’s journey, making it easier to identify trends, adjust strategies, and make data-driven decisions that will improve campaign effectiveness rather than waiting until ..read more
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