Account-based marketing (ABM) key performance indicators (KPIs) are crucial for measuring the success of targeted marketing efforts. Your KPIs connect to your campaign’s goals, as they help indicate when buyers are ready to move to the next stage in their buyer’s journey. And now, in what Forrester calls the “buying group era,” we need to understand where buyers are within their decision-making processes at all times.  According to Forrester Research, 94% of B2B buying decisions involve a group of three or more, with each buyer conducting independent research before collectively coming to ..read more

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Persistent positive recognition on leading peer-to-peer business review site highlight company’s role as a trusted partner in helping revenue marketers achieve measurable results  NEW YORK, NY — July 11, 2024 — Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced that it earned 26 total badges in the G2 Summer 2024 Grid® Reports, including Leader or High Performer across 18 categories for Account-Based Advertising, Account-Based Analytics, Account-Based Orchestration Platforms, Marketing Account Intelligence, Buyer Intent Data Provid ..read more

A 2021 McKinsey study notes that 71% of buyers expect personalized interactions from brands through the buying process, and 76% of these buyers get frustrated with non-personalized experiences—and that statistic hasn’t changed much. Today’s B2B personalization efforts require both a wider net and specification as buying committees grow and contain a more diverse group of decision-makers. Providing personalized experiences during each stage of the customer journey to each buying committee member is essential to not only accelerating the sales funnel but also developing long-term relationships a ..read more

Understanding key performance drivers is essential for any account-based marketing (ABM) strategy but is especially important to keep a pulse on your customer expansion initiatives. Once an account buys your product or even multiple products, you want to ensure they continuously see value—which means you need to continue to nurture and grow the partnership. Measuring campaign performance isn’t just about converting accounts to invest more in your offerings, though. Alongside keeping your eye on market conditions (as they impact the customer cycle), it’s important to measure the success of your ..read more

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