WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell Lubricant Solutions, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. As a global provider of lubricant solutions for a wide range of industrial applications, Shell Lubricant Solutions targets decision-makers from C-suite executives to plant managers and procurement specialists.  The opportunity lies in crafting messages that resonate with each segment of this varied audience and delivering these messages through the most appr ..read more

Highly Experienced Marketing and Technology Executive to Lead Next Stage of Growth and Innovation NEW YORK, NY – April 9, 2024 – Madison Logic, the leading global digital account-based marketing (ABM) platform, today announced that Keith Turco has been named as Chief Executive Officer, effective May 1, 2024, to lead the Company’s next stage of growth and innovation. Mr. Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. Most recently, he served as Chief Growth Officer at MERGE, where h ..read more

Company gains momentum with 38 badges as customers gain significant ROI from intent-driven account-based marketing  NEW YORK, NY — April 5, 2024 — Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced that it has secured 38 total badges in the G2 Spring 2024 Grid® Reports, achieving Leader or High Performer status across six categories: Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Buyer Intent Data Providers, Marketing Account Intelligence, and Account Data Management. These accolades unde ..read more

Interest in enterprise resource planning (ERP) solutions is rising as companies increasingly see its value in streamlining workflows, lowering costs, and boosting productivity. At a time when data has become the driving force behind every modern company, ERP systems make it easier to collect, organize, analyze, and distribute this information to every individual and system that needs it in one spot.  While organizations often struggle to balance the need for ERP solutions against their complex implementation, software improvements through the addition of AI technology and increased cloud ..read more

As you focus on crafting and distributing content that appeals to buyers’ emotions and, ideally, drives a sense of urgency toward realizing there’s a problem they need to solve, you must also remember that buyers are getting ads and content from competitors, too.   With so many messages in the marketplace, it can be difficult to stand out. You need to ensure that all key decision-makers not only remember what they read and the brand it came from, but how they felt while they read it, since connection is key to conversion.     Determining what content and messaging resonates loud ..read more

Recognition spotlights companies dedicated to fostering a people-first workplace culture and prioritizing the employee experience NEW YORK, NY — March 21, 2024 — Madison Logic, the leading global digital account-based marketing (ABM) activation platform, announced today that it has been named one of the 2024 Top Workplaces USA by USA Today and Energage, a purpose-driven organization that builds and brands employers of choice. Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States. The 2024 Top Workplaces USA Award jo ..read more

Intent data is a powerful tool that helps B2B marketers prioritize in-market accounts, know which personas to engage across the buying committee, and understand what content is most likely to convert. When used in an account-based marketing (ABM) strategy, intent data helps you develop more personalized experiences, reveals how engaged accounts are progressing through the purchasing journey based on buying committee behaviors, and identifies areas for optimization. Yet, this increased reliance on data to build better campaigns also brings challenges around ensuring privacy and security across ..read more

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them. The traditional one-size-fits-all approach will increasingly become obsolete as B2B marketing and sales teams must deliver more personalized buying experiences to engage millennial buyers. What distinguishes millennials buyers from older committee members is their digital nativity. Millenni ..read more

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently.  Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.   While named accounts from sales a ..read more

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts.  While not a new concept, you and your team might not be fully maximizing the full potential of what an ABM approach provides without implementing the necessary data to identify the right accounts and understand buying committee concerns, activate personalized campaigns at every stage of the sales cycle, and measure performance and optimize campaigns in real-time to accelerate conversions.   So, what exactly ..read more