In today’s B2B market, you’d be hard-pressed to find a manufacturer or distributor with only one sales channel. With the advent of eCommerce, third-party marketplaces, social media platforms, and other tech tools that provide additional sales avenues, multichannel selling enables businesses to gain greater exposure and give buyers more shopping options. And while a multichannel approach is a good sales strategy, it lacks the tight system integration needed to provide a consistent user experience across all channels. Instead, wholesalers are adopting an omnichannel strategy with the help of a p ..read more

Gone are the days of keeping competitive product information close to the vest. With more online retailers to contend with and B2B buyers insisting on more transparency, distributors are faced with displaying pricing and availability on their eCommerce site to keep pace. But, as we’ll show you, there are more rewards than risks to making your item pricing and inventory visible.   According to Merkle’s 2023 B2B Futures Report, the B2B industry is more competitive than ever with third-party marketplaces and manufacturers entering the fray, and 58% more brands being considered as part of B2B ..read more

If your showroom uses profit margin to determine item pricing, or if you pay your employees based on profit margin, then you need the Profit Margin Calculator tool in Unilog’s CX1 Showroom platform (formerly called MyPlumbingShowroom). Easy to implement and use, the Profit Margin Calculator automatically adjusts product pricing for quotes based on gross product margins your sales associates can change. Once the feature is activated, the Profit Margin Calculator enables your store associates to adjust the gross margins for products when building customer project quotes. Here’s how it works: &nb ..read more

Ask your contractor customers what you can do to make their lives easier and they’ll tell you they want more convenient shopping tools and a personalized user experience – especially when they’re out in the field. These hardworking, independent business owners don’t have time to scroll through your online catalog or call their sales rep to find products. They want efficiency tools that enable them to easily find and purchase the products they need, place quick reorders, get fast quotes, and check their order status from wherever they are. Many of today’s B2B eCommerce providers offer customer ..read more

The post CartStack + Unilog Infographic first appeared on Unilog: B2B eCommerce Software & Product Content Services ..read more

Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest, informs buyers, and drives revenue. Many times it is the first and only touchpoint for buyers with your brand and, if relevant, accurate content is not available, they will look elsewhere.   Employ a Product Content Strategy There are multiple components to effective product content management and, together, they help manufactur ..read more

The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend is there and estimate industry revenues will reach $173 billion this year. For kitchen and bath showrooms, NKBA’s projections mean it’s time to raise the stakes to elevate the showroom experience to attract those buyers. While your showroom is the final destination for buyers, the customer journey rarely begins there. Today’s tec ..read more

Emerging technologies, changing B2B buyer expectations, and powerful online retailers are causing a lot of disruption in the B2B marketplace. Distributors are feeling the effects, which is causing manufacturers to reevaluate their distributor relationships and rethink their business strategy. In 2020, Distribution Strategy Group asked manufacturers their perspective on how technology will transform wholesale distribution. Many of the survey respondents predicted that the future driving force for manufacturers would be digital and direct selling, with COVID-19 acting as the accelerant for those ..read more

As we wrap up a dynamic quarter at Unilog, we are thrilled to present the latest enhancements to our CX1 Platform – a testament to our commitment to driving excellence in connected product content and commerce solutions. Our recent updates and features give our customers greater flexibility, faster performance, and even easier management of their online product offerings. Here’s a summary of our recent CX1 Platform enhancements: New Capabilities in CX1 CIMM2 eCommerce In our latest product releases, we’ve made our eCommerce solutions more nimble, functional, and user-friendly so our platform u ..read more

If you want to stay ahead of the competition, deliver real value to customers, and strengthen your brand, you have to evolve the way you do business. Today, speed and convenience top the list of customer needs. Speed means efficient shopping methods, quick and easy transactions, and lightning-fast service. Convenience, however, can mean different things to different buyers. A younger, digital-native buyer considers ordering from a mobile app convenient, while a more traditional B2B buyer believes convenience is picking up the phone and placing an order with their sales rep. The only way to sat ..read more