Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing, and search. Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI. The majority of respondents (52%) stated that they are only focusing on their reach and frequency at this time. “Practically speaking, marketers without de ..read more

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. HubSpot recently partnered with Brandwatch to publish the “Global Social Media Trends” report, and statistics indicated that the majority of marketers who are focused on social media marketing (89%) claim social search is important to their overall social strategy. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023. About 36% of ..read more

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. Wpromote and Ascend2 recently partnered to publish the “2023 State of B2B Digital Marketing,” and statistics suggested that the majority of B2B marketers (85%) struggle to connect marketing performance to their business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023. This is followed by me ..read more

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same. However, most respondents (40%) stated that they f ..read more

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across ..read more

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year. Additionally, 48% of respondents said they expect their company to experience changes in strategy or direction, and 40% are anticipating slow or reduced growth. However, 6 ..read more

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects. Demand Metric recently partnered with Align BI to publish “The State of Marketing Measurement” report, and researchers compared “Star Performers” — those who exceeded their marketing goals in 2022 — to “Core Players” (marketers who met achieved goals) and “Under Performers” (marketers who missed their goals). The majority of Star P ..read more

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Anteriad recently partnered with Ascend2 to publish “The 2023 Marketing Data Impact Report,” which analyzed the differences between “Data Heroes” — marketers who are using the right data to convert audiences — and their counterparts. Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year. This is compared to just 13% of all other marketers who said ..read more

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data. This is compared to just 17% of their counterparts who are not leveraging intent data. Some marketers are still not utilizing this data due to cha ..read more

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals. About 11% of respondents admitted to being “unsuccessful” in this area altogether. Strategically, most respondents (53%) claimed that a limited bud ..read more