Difflam throat spray launches craft-focused campaign
Creative Review
by Rebecca Fulleylove
1y ago
Cold and flu season is still upon us with sniffles coming at us from all sides. So Difflam, the throat and mouth spray, has aptly launched a new print and digital campaign to drive brand awareness with the help of VMLY&R. The Usual Sorespects employs three characters who personify a variety of classic sore throat symptoms. Featuring a cat, a boxer and a piñata, these characters bring to life the... Source ..read more
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Vineyard Theatre’s new branding is never the same twice
Creative Review
by Emma Tucker
1y ago
The shapeshifting new branding is based around a framework that means the colour scheme, imagery and logo can be adapted for each new production – however the ‘Vineyard’ part of the logo will remain consistent. NB Studio has chosen a responsive typeface that can be stretched or shrunk, allowing the visual system to react to different shows. Flexible grids mean Vineyard can adapt the layout to... Source ..read more
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How much do you earn?
Creative Review
by Emma Tucker
1y ago
Every single person at How&How knows what their colleagues are being paid, from the most junior designer to the studio’s owners. The branding studio's co-founder Cat How discusses the pros and cons of total salary transparency ..read more
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We’re all worldbuilders now
Creative Review
by Keely Adler
1y ago
The world may be in flux, but people are responding by building new stories and ways of communicating. The creative possibilities are endless, says Dentsu Creative’s Keely Adler ..read more
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Nike’s new Jordan ad charts a young girl’s rise to sporting stardom
Creative Review
by Aimée McLaughlin
1y ago
In 1984, Nike signed a deal with a young basketball player who had just started playing with the Chicago Bulls. His name was Michael Jordan, and he would go on to become one of the biggest sports stars of all time. While the move marked the first time Nike had created a shoe specifically with one athlete in mind, it was a strategy that clearly paid off. Last year saw the brand’s Jordan offshoot... Source ..read more
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Exposure: Tess Ayano
Creative Review
by Gemma Fletcher
1y ago
Japanese-American photographer Tess Ayano aims to make images to record what she feels rather than what she sees. We talk to her about her work, which crosses fashion, editorial and documentary ..read more
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How in-house teams can attract the best creative talent
Creative Review
by Megan Williams
1y ago
In-house teams are on the rise, but not all brands offer the same creative opportunities – we examine how to draw talent to your company, and keep it ..read more
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The Undeniable Street View exposes the destruction in Ukraine
Creative Review
by Daniel Milroy Maher
1y ago
Created by a group of Ukrainian organisations – including United24, Voices of Children, Nova Ukraine and Vostok-SOS – The Undeniable Street View offers viewers an unprecedented insight into the destruction of residential buildings and other non-military targets since the conflict began a year ago. Functioning in the same way as Google Street View, users can navigate through various streets around... Source ..read more
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Why it pays to play it unsafe
Creative Review
by Wayne Deakin
1y ago
Even in uncertain times, brands and creatives need to take risks to reap rewards: just look to history if you need proof ..read more
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How Drive to Survive changed the game for Formula One
Creative Review
by Aimée McLaughlin
1y ago
Ahead of the new season of Netflix’s behind-the-scenes docuseries, we speak to the show’s producers about how it is driving renewed interest in the F1 brand – and why other sports are taking note ..read more
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