The Asia-Pacific (APAC) region is one of the most diverse and dynamic areas in the world, both culturally and economically. As a Senior Market Research Interviewer, I’ve had the privilege of conducting high-quality interviews across many countries in this region. While each country offers unique insights, it also presents its own set of challenges that […] The post Navigating Market Research Interviews in the APAC Region appeared first on B2B International ..read more

Let’s face it—most of us have clicked into an online survey with good intentions to complete it, only to find ourselves trapped in a maze of typos, endless questions, and bizarre logic. When creating an online survey for your research projects, it’s necessary to put yourself in the participants’ shoes. Creating a great survey doesn’t […] The post The Ultimate Guide to Online Surveys: Dos and Don’ts You Can’t Ignore appeared first on B2B International ..read more

In today’s rapidly evolving business landscape, innovation is not just a buzzword; it’s a necessity for survival and growth. Companies that embrace a culture of innovation are better positioned to adapt to changes, solve complex problems, and meet the evolving needs of their customers. In this blog post, we’ll explore the key attributes of organizations […] The post Fostering Innovation: A Streamlined Workflow to Create a Strong Innovation Culture appeared first on B2B International ..read more

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   In this episode of the B2B Insights Podcast, B2B […] The post B2B Insights Podcast #67: AI Is The New Fire; Don’t Get Burned appeared first on B2B International ..read more

  What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of their content. This can lead to a skew towards agreement on answer scales such as this: Example of agreement answer scale   You may have encountered this bias in your daily life. For example, imagine […] The post 3 Causes of Agreement Bias and How to Overcome Them appeared first on B2B International ..read more

The Market Research Society recently released a three-part podcast series on data quality, centered around the question of whether there is a data quality crisis in the market research industry. Like many on the podcast, I wouldn’t describe data quality in B2B market research as a crisis, but it is certainly a significant challenge, particularly […] The post Addressing the Problem with Data Quality in B2B Research appeared first on B2B International ..read more

We are excited to announce a significant addition to our team at B2B International. Kathrin Posnanski has joined us as Senior Research Director & DACH Growth Lead, bringing her extensive expertise to further expand our presence in the DACH market. With over 25 years of experience in market research and marketing consulting, Kathrin has a […] The post Kathrin Posnanski Joins to Strengthen German Team appeared first on B2B International ..read more

Having been in the market research industry for two decades as of 2025, I’ve witnessed every success and challenge along the way. Supporting clients through various project setups has taught me that the number one issue is always data quality. When data quality is high, we can confidently make strategic decisions. I fondly remember a […] The post 3 Key Factors Impacting Cost and Project Success in Market Research appeared first on B2B International ..read more

B2B International’s Superpowers Index research, an annual study into the dynamics of B2B buying behavior, has revealed a significant trend: the growing importance of active thought leadership. Each year, the study examines 30 decision drivers, covering both professional and personal factors, to uncover what truly differentiates winning brands from their competitors. In 2024, “being an […] The post B2B Thought Leadership: Why It’s Important & How to Do It Well appeared first on B2B International ..read more

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   In this episode of the B2B Insights Podcast, B2B […] The post B2B Insights Podcast #66: How To Effectively Target B2B Buyers in 2024 & Beyond appeared first on B2B International ..read more