With decades of B2B marketing experience under our belts and having worked with hundreds of organizations at different stages of marketing maturity, we see many of the same marketing mistakes being made over and over again. For a moment, think of your marketing as a car. If asked about your car’s performance, you might say… The post Five Big B2B Marketing Mistakes (and How Your Business Can Avoid Them) appeared first on Launch Marketing ..read more

LinkedIn has surged to become one of the most utilized B2B platforms. With over 1 billion members and 67 million companies, the audience potential is vast, giving you access to key decision-makers, ideal prospects and more. As the platform has grown, so have the opportunities. As increasing lead generation is top of mind for many, companies are turning to LinkedIn to make this happen. But the question arises of how to generate leads with LinkedIn, and how to do so efficiently. We have the answers for you in this complete guide to generating leads with LinkedIn. Let’s dive in. Make Your Compa ..read more

Did you know that 74% of organizations say that content marketing is proven to boost lead generation? The proof that content marketing drives leads is clear, however, building a content strategy that packs a lead generation punch requires much more than just creating good content. Your content strategy must consider strategic marketing components that will make content stand out compared to competitors. Below are five things you need to know to develop a well-rounded content strategy that utilizes content marketing for lead generation.   1. Evaluate Your Content Marketing Resources The ..read more

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework. Meet the Moments of Your Audience(s) The individuals that comprise your target audience(s) are all at different points in their buyers journey. Some have never heard of your business ..read more

Marketing campaigns are a strategic, targeted way to promote your product, service or solution. The combination of integrated marketing tactics and memorable messaging that resonates is what makes a campaign successful. Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. Define Your Objective A marketing campaign cannot be developed without a clear objective. Will the campaign aim to increase brand awareness? Will it look to b ..read more

In the past seven years, the SaaS industry has increased in size by 500%. Organizations are using SaaS solutions more than ever before as nearly 70% of total company software used are SaaS applications. As SaaS solutions continue to make their rise in the market, your solution must stand out. One way to do that is through powerful marketing. A SaaS marketing strategy tailored to the unique interests of your audience can help you drive business growth and increase revenue. Step 1: Define Your Target Audience A SaaS marketing strategy cannot be successful without first understanding your audie ..read more

Cybersecurity is an important industry and as it constantly changes, it is critical to evolve marketing strategies to ensure your product, service or solution stands out in a sea of competitors. Content marketing serves as the driver to help set your brand apart. Having a strategy optimized for success can boost lead generation and business revenue. Below, we highlight content marketing strategies and tactics aimed to help boost cybersecurity lead generation, grow your business and more. Understand Current Buyer Expectations Marketing is often the first touchpoint that introduces a prospect ..read more

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully. 1. Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news. Social medi ..read more

When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. The journey towards successful integration is fraught with challenges. From customer confusion to employee anxiety and hesitancy in adopting changes, the risks are abundant. For marketing leaders, the challenge lies in strategically evolving messaging and brand strategy to create a cohesive and stronger entity. However, with the right approach, these challenges can be minimized. Whether you’re on the brink of a B2B acquisition or already immersed in the p ..read more

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. That’s where a strategic messaging framework comes in. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates ..read more