Summer's arrival doesn't mean Lead Generation has to stop...
GCL Direct | B2B Inbound and Outbound Blog
by
6d ago
  As the mercury rises, it's commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right ..read more
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Smarketing; Aligning Sales and Marketing Teams to Boost Productivity
GCL Direct | B2B Inbound and Outbound Blog
by
2w ago
  Deconstructing the Discord Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren't in tune with each other....confusion sets in and you'll probably never pay to see them live again ..read more
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Effective B2B Databases - Data Insight and Enhancement
GCL Direct | B2B Inbound and Outbound Blog
by
1M ago
The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises - what about the mailing list? Will the one you used a couple of years ago still be ok? The truth is that it probably won’t, but rushing out to buy a new database is not necessarily the answer. However, sending to a poor quality, outdated or badly targeted mailing list is also a waste of time and money. A more cost effective and less time consuming solution ..read more
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Data buying guide: how to buy B2B Data
GCL Direct | B2B Inbound and Outbound Blog
by
1M ago
  To Buy or Not to Buy? Data is crucial to every aspect of today’s business and nowhere is this more true than within  Sales and Marketing. Alongside your products, services and solutions – data is one of your key  tools and should be the raw material used to drive sales through intelligence led decisions. All too often experienced marketers overlook the data they have in their own databases which  leads to one of their core tools becoming recycled, overused or outdated. We’ve seen it time  and time again with clients big and small who elect to save money by reusing a ..read more
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Four signs it’s time to outsource your B2B Appointment Setting
GCL Direct | B2B Inbound and Outbound Blog
by
2M ago
  In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong?  ..read more
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Four Traits All Successful B2B Demand Generation Campaigns Have In Common
GCL Direct | B2B Inbound and Outbound Blog
by
2M ago
Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix of channels to attract quality leads ..read more
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The Best Ways to Generate Leads in 2024
GCL Direct | B2B Inbound and Outbound Blog
by
3M ago
With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform to remain competitive. We’ve collated a list of 8 lead generation trends which are set to make an impact on the quantity and quality of leads you can deliver over the year. Let's take a look at the most noteworthy lead generation trends for 2024 ..read more
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The Reality of Pay Per Lead
GCL Direct | B2B Inbound and Outbound Blog
by GCL
6M ago
All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fide lead. On the face of it, this just sounds like common sense and it’s only when you delve into the reality of per lead that you start to realise maybe it’s not such a good idea ..read more
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Is Your B2B Data Decaying? 5 Ways to Tell
GCL Direct | B2B Inbound and Outbound Blog
by GCL
1y ago
Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?    ..read more
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5 Steps to a Winning Account Based Marketing Strategy
GCL Direct | B2B Inbound and Outbound Blog
by GCL
1y ago
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