Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation ..read more

  Whether it’s in the form of exhibitions, breakfast briefings, webinars, or private C suite round table events, B2B events qualify as crucial activities in an organisation’s sales and marketing calendar. Like any investment, there needs to be a proven return in order to make it worthwhile. But with the limited bandwidth of most sales and marketing teams, how do you know there aren’t missed opportunities falling through the cracks? At GCL, we don't want that to happen.   ..read more

Reading time: 4 minutes ‘I'sn't it just spammy cold calls?', ‘Is it a relic of the ’90s?' , 'Does it even work anymore?’..... These are a few of the questions that may come to mind based on perceptions of B2B telemarketing today. So, does B2B telemarketing still work in 2024? The answer to this is yes! B2B telemarketing is still alive and going strong! B2B Telemarketing has evolved significantly beyond mere 'cold calling' of days gone by. In 2024, it remains a powerful tool, delivering substantial results through sophisticated strategies and targeted outreach. Far from being obsolete, modern ..read more

  As the mercury rises, it's commonly thought that every business slows down over the summer months. With school holidays, annual leave and people being busier with summer activities, nobody has time for replying to emails or thinking about doing business, right ..read more

  Deconstructing the Discord Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren't in tune with each other....confusion sets in and you'll probably never pay to see them live again ..read more

The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises - what about the mailing list? Will the one you used a couple of years ago still be ok? The truth is that it probably won’t, but rushing out to buy a new database is not necessarily the answer. However, sending to a poor quality, outdated or badly targeted mailing list is also a waste of time and money. A more cost effective and less time consuming solution ..read more

  To Buy or Not to Buy? Data is crucial to every aspect of today’s business and nowhere is this more true than within  Sales and Marketing. Alongside your products, services and solutions – data is one of your key  tools and should be the raw material used to drive sales through intelligence led decisions. All too often experienced marketers overlook the data they have in their own databases which  leads to one of their core tools becoming recycled, overused or outdated. We’ve seen it time  and time again with clients big and small who elect to save money by reusing a ..read more

  In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong?  ..read more

Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix of channels to attract quality leads ..read more

With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform to remain competitive. We’ve collated a list of 8 lead generation trends which are set to make an impact on the quantity and quality of leads you can deliver over the year. Let's take a look at the most noteworthy lead generation trends for 2024 ..read more