ICP Research: Transforming Market Mirages into Real Opportunities
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
1w ago
Imagine the B2B tech landscape as a vast, shimmering desert. Opportunities sparkle in the distance, yet distinguishing between those brimming with real potential and those that are mere mirages can be challenging. Without a well-defined Ideal Customer Profile (ICP), there’s a high risk of pursuing these illusions and squandering precious resources. ICP research helps you ... Read more The post ICP Research: Transforming Market Mirages into Real Opportunities appeared first on Cascade Insights ..read more
Visit website
Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
3w ago
Imagine you’re a leading provider of open-source solutions for IT teams getting ready to bring a new solution to market. What would you do to ensure its messaging will resonate with target personas? In this short video, we’ll explain how we conducted a series of In-Depth Interviews (IDIs) with key target personas, including CIOs, Directors ... Read more The post Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch appeared first on Cascade Insights ..read more
Visit website
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
3w ago
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around. The post SaaS Churn: 5 Reasons Why Your Customers Are Leaving appeared first on Cascade Insights ..read more
Visit website
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
1M ago
Closed deals bring celebration, but the real goldmine for growth lies hidden within lost deals. A SaaS win-loss analysis delves into those untold stories, uncovering valuable insights from lost opportunities. However, simply gathering data isn’t enough. What truly unlocks potential are the right questions. Asking the right questions will reveal: Where your offering resonates and where it falls short. How competitors are positioning themselves and winning deals. Unmet customer needs and hidden pain points. Opportunities to refine your marketing message and sales approach. By asking the right ..read more
Visit website
Case Study – How to Win Over Challenging Personas with B2B Message Testing
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
1M ago
What would you do if you were about to launch a new solution targeted toward IT professionals, but you knew from past messaging efforts that this would be a problematic persona to connect with? In this short video, we’ll discuss how a message testing effort helped to illuminate what messages would resonate the most, what messaging repelled this key audience, and how to back up a messaging effort with substantiated claims. Ultimately, our client was able to use the insights we developed to develop a messaging framework that deeply resonated with IT pros. Video Transcript The Problem What would ..read more
Visit website
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
2M ago
Churn research holds exceptional importance for SaaS companies – more so than for many other organizations. One of the primary drivers for this is the high customer acquisition cost (CAC) compared to other industries. In fact, it costs SaaS companies upwards of five times the cost to acquire a new customer vs. retaining the existing one. Additionally, many SaaS companies also adopt a “land and expand” strategy, where they initially secure customers with a small purchase and then encourage them to progressively increase their commitment by expanding their usage of the product. When SaaS custome ..read more
Visit website
Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
3M ago
Imagine if your team had identified over ten different personas who played a role in the buyer’s journey. How would you know which ones to focus on first, second, and third in your marketing and sales efforts? In this short video, we’ll show how we conducted In-Depth Interviews to identify the most relevant persona types our client should target and those they should deprioritize. Overall, our research efforts empowered our client to make strategic decisions regarding where to focus their marketing, sales, and product efforts for maximum ROI. Video Transcript The Business Problem What would y ..read more
Visit website
SaaS Go-To-Market Strategy: The Crucial Role of Research
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
3M ago
As a B2B marketer, you understand the significance a comprehensive go-to-market (GTM) strategy plays in the successful launch of any new SaaS solution. This strategy should incorporate essential elements such as detailed buyer personas, a well-defined pricing model, compelling messaging, and more. Yet, the crucial component that often gets overlooked is research. Go-to-market research isn’t just another aspect of a GTM strategy; it serves as the bedrock that shapes all the strategic decisions a SaaS company makes when introducing its solution to the market. Effective research involves addressi ..read more
Visit website
B2B Quantitative Research: Designing High-Impact Surveys
Cascade Insights | B2B Market Research Blog
by Raeann Bilow
4M ago
A well-crafted survey is pivotal in yielding valuable data for a B2B quantitative research study. But when designing a survey for maximum impact, it’s not just about answering key business questions and gathering high-quality respondents; it’s equally crucial to think through the types of questions you’re including and excluding in the survey. Certain question types can introduce complexities that transform the data analysis phase into a daunting challenge. Failure to steer clear of these questions leaves researchers grappling with intricacies and ambiguities that can make the analysis phase l ..read more
Visit website
Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
Cascade Insights Blogs » B2B Marketing
by Raeann Bilow
4M ago
What would you do if you needed to launch a new SaaS solution, but were unsure about how to best bring the solution to market? In this short video, we’ll demonstrate how we conducted focus groups with key buyer personas to determine the best tactics. Through our research, we were able to determine the best messaging that resonated with their target audience, how to package the product effectively, and which pricing model our client should go to market with. Video Transcript The Business Problem What would you do if you were a leading provider of technology solutions to IT teams, and you came ..read more
Visit website

Follow Cascade Insights Blogs » B2B Marketing on FeedSpot

Continue with Google
Continue with Apple
OR