You can't tell how good your marketing is without data to back it up. Looking at the wrong metrics won't tell you much, and with lots of data in lots of different places, knowing where to start can be overwhelming. That's why it's important to choose the metrics you report on carefully so you have reliable information that gives you actionable insights to work from ..read more

Understanding how your marketing efforts influence revenue is crucial for any business looking to grow. That's why measurement and attribution are such important parts of modern marketing. However, traditional attribution models often fall short of capturing the full picture of customer behaviour ..read more

B2B buyers aren’t as receptive to traditional lead generation and nurturing tactics as they once were. With so many ways to freely access and consume content, buyers are less willing to hand over their details ..read more

How can you use marketing to grow your pipeline in 2023? Demand generation might be the answer you’re looking for ..read more

A website could cost you anything. You could spend anywhere between £10 to upwards of £1 million. In reality, it’ll cost you whatever you’re prepared to spend ..read more

Your website is an important part of a B2B buyer’s decision making process. It helps you attract, engage, delight, and convert the right visitors – so it’s important to get it right. You need a website that's powerful, eye-catching, and well designed. The expectations of B2B websites are rapidly changing. Today's users are exposed to so many forms of marketing communications in day-to-day life, they expect a similar experience to B2C brands. This includes things like clear user journeys and consistent branding across a website.  We've put together our top B2B website designs of 2023. The ..read more

As 2022 draws to a close we've been reflecting on the past year for Blend. We start every year with a list of goals, but 2022 was the most ambitious yet ..read more

Lead scoring often fails to deliver results because the behaviours that get scored do not correlate with intent to purchase, and buyers are avoiding doing the things that would result in them being scored in the first place ..read more

The B2B buying journey is evolving. Buyers are losing trust in companies and seeking out trustworthy sources to make buying decisions. Adopting a customer-first mindset puts you in the perfect position to build trust with your audience, which in turn, builds affinity with your brand ..read more

B2B inbound demand generation without a content marketing plan is like trying to drive a car without an engine ..read more