Blend Marketing | B2B Inbound Marketing Blog
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Keep up to date with the B2B inbound marketing articles on content marketing, lead generation, marketing automation, website design and digital marketing strategy from a leading UK agency.
Blend Marketing | B2B Inbound Marketing Blog
2w ago
Your website is a critical business asset; choosing the right platform can make all the difference to its success. HubSpot's Content Hub combines enterprise-grade power with user-friendly simplicity, giving marketers the tools to create a powerful website and the optimal experience to manage, update, and evolve it easily ..read more
Blend Marketing | B2B Inbound Marketing Blog
3w ago
As more B2B companies shift to online transactions, the need for Ecommerce capabilities has become more important. HubSpot supports Ecommerce operations in multiple ways. In this blog, we'll look at the different approaches you can take, exploring the advantages and drawbacks of each method ..read more
Blend Marketing | B2B Inbound Marketing Blog
1M ago
Labguru partnered with Blend to build a new website on HubSpot Content Hub, and the results have been transformative for their business. In just 12 months, their revamped website has fueled a 19% increase in website sessions and a remarkable 132% increase in demo requests ..read more
Blend Marketing | B2B Inbound Marketing Blog
1M ago
A call-to-action (CTA) is a critical part of driving actions and conversions on your website. They're the visual prompts and pathways that guide visitors through your website and towards a desired outcome like demo requests, purchases, or filling out a contact form – conversions like these are all influenced by the placement, design, wording, and overall quality of your CTAs ..read more
Blend Marketing | B2B Inbound Marketing Blog
2M ago
With so many website metrics available, it's hard to know where to focus. Tracking every metric may seem appealing, but many don't offer provide useful insights. To optimise your B2B website effectively, it's essential to concentrate your efforts on the metrics that truly matter ..read more
Blend Marketing | B2B Inbound Marketing Blog
2M ago
B2B companies often juggle too many apps to manage their sales processes. Customer relationships live in one system, while commerce happens in another. This scattered approach slows things down, leads to disconnected data, and frustrates customers during purchases. HubSpot's Commerce Hub solves this problem ..read more
Blend Marketing | B2B Inbound Marketing Blog
2M ago
Are you thinking about building a website with HubSpot? This post outlines a clear process for creating a website using HubSpot Content Hub from start to finish. We cover the different routes available so you can choose what works best for your needs ..read more
Blend Marketing | B2B Inbound Marketing Blog
3M ago
An effective SaaS website needs to attract, engage, and convert visitors. The user experience, design, copy, performance, and structure of your site all play their part in achieving this. In this blog, we explore some of the best SaaS websites that you can use for inspiration in 2024 ..read more
Blend Marketing | B2B Inbound Marketing Blog
3M ago
Your contact page is a critical component of your website. It serves multiple purposes, from providing support for existing customers to connecting with potential buyers. So designing a contact page with a seamless user experience is crucial for website success ..read more
Blend Marketing | B2B Inbound Marketing Blog
3M ago
Are you using HubSpot CMS? You might be wondering if upgrading to the new Content Hub (HubSpot's AI-driven, all-in-one content marketing solution) is worth it. This blog post explores who should consider upgrading and the advantages it offers ..read more