Until recently, my only recollections of Summer Camp were from childhood experiences with poison ivy, mosquitos, campfires, and canoes. Now when I think about Summer Camp, I’ll think about Marketing Operations, the brilliant young professionals that specialize in it, and the exciting new organization that is promoting professional development in the field. Before I tell […] The post B2B Marketing Unicorns exist. I know because I met a few of them at MO PROS Summer Camp… appeared first on MLT Creative ..read more

I’m asking you this question with the belief that most marketers should carefully craft their plan. That’s not to say there aren’t plenty of established templates and tools for building your marketing program but those will only take you so far. And you might be headed in the wrong direction. As a partner in a […] The post Factory-Processed or Custom-Crafted: Which Approach is Best for Your B2B Marketing Strategy and Website? appeared first on MLT Creative ..read more

Sometimes when I’m talking with a younger client about their marketing budget – and these days, every client is younger than me – I want to tell them about the olden days. Once upon a time, for anyone to know about your business, you had to advertise. I’m not talking about “Mad Men – Madison […] The post It’s Not All About Inbound Marketing – and Never Has Been appeared first on MLT Creative ..read more

I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town […] The post Atlanta B2B Marketing Agency Leader Learns Lessons from Pedaling Papers appeared first on MLT Creative ..read more

The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make… What I want you to think more about is why and how to add more creativity into your content development. […] The post B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch! appeared first on MLT Creative ..read more

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, […] The post What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do? appeared first on MLT Creative ..read more

Q: Why do the best B2B Marketing blogs often begin with a question? A: Because questions lead to answers, diverse opinions, and new ideas. After posting several hundred articles about B2B Marketing topics on our Ideas@Work Blog, we don’t always have a new idea to write about that we haven’t covered before. We certainly have […] The post Why Do the Best B2B Marketing Blogs Often Begin With a Question? appeared first on MLT Creative ..read more

See (and feel) SenseAtional for yourself. We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta. The technique is called “SenseAtional, ” and it is that and more. It consists of tactile […] The post How can you make digital B2B Marketing Touchpoints truly sensational? appeared first on MLT Creative ..read more

Among 6,000 marketing professionals, do you know the number one priority for 2017? What’s the lowest priority? And how have things changed among your peers? If you are interested in how other marketing and sales professionals are dealing with the ever-evolving challenges and opportunities of Inbound Marketing, let me introduce you to everything you could […] The post The Ups, Downs, Ins, and Outs of Inbound Marketing in 2017 appeared first on MLT Creative ..read more

Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas. A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee […] The post B2B Marketing and Ben & Jerry’s Ice Cream. Two things I love and one of my favorite stories. appeared first on MLT Creative ..read more