Crafting the Ultimate Sales Pitch Email
Highspot
by Highspot Team
3d ago
Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. If you miss the mark, your message will likely end up in the trash. This article will explore the secret to writing a good sales pitch email, common pitfalls, a sales pitch email template, and how artificial intelligence (AI) changes the outreach game. What Is a Sales Pitch? How Do You Write an Effective Sales Pitch Email? Solving Common Sales Pitch Email Problems Mastering Sales Pitch Email A/B Testing How AI Can Amp Up Your Personalized Sales Pitch Emails ..read more
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Drive 30% Higher Buyer Engagement With a Unified Enablement Platform
Highspot
by Bridgette Roberts
3d ago
How does using one platform for all of your sales enablement efforts help enablement, marketing, and sales boost performance? By using a single solution to equip, train, and coach your reps, and analyze performance—you can realize more value from your enablement technology investments, increase usage of your marketing content, and upskill reps to engage buyers more effectively. Here are tips to accelerate sales performance with a unified enablement platform. Unify Rep Workflows to Enhance Tool Adoption A key responsibility for any sales enablement team is to maximize rep adoption of their enab ..read more
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How to Write Sales Emails People Want to Read
Highspot
by Highspot Team
1w ago
A recent McKinsey & Co. survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. Despite this, many sales emails find their resting place in the trash, unopened and unread. But why? They lack that special something to pique the reader’s interest. This guide is here to change that. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. Sales vs. Marketing Emails Different Types of Sales E ..read more
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How to Choose AI Sales Tools to Boost Productivity
Highspot
by Highspot Team
1w ago
Sales teams often face hurdles in hitting targets and meeting revenue growth expectations. Luckily, tech advances have paved the way for new solutions to refine sales processes and improve performance. Enter Artificial Intelligence (AI) sales tools – a breakthrough development in the world of sales. In this article, we’ll share everything you need to know about using AI sales tools. We’ll look at what these tools are, why they matter, how to use them, and what to ask when evaluating vendors. What Are AI Sales Tools? Why Do AI Sales Tools Matter? How Sales Teams Use Different Types of AI Sales ..read more
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The Impact of AI on Sales Strategies and Performance
Highspot
by Highspot Team
2w ago
Artificial Intelligence (AI) is reshaping sales, transitioning from a buzzword to a core component of how sales teams connect, predict, and work. AI can enhance every customer interaction and leverage predictive analytics to spot trends early. Let’s explore how AI can become your team’s MVP, making your sales efforts more competitive. What is Artificial Intelligence? Why Do You Need AI in Sales? Top Strategic Ways Your Sales Team Can Use AI Practical Tips for Integrating AI into Sales Processes Challenges That AI in Sales Face The Future of AI in Sales What is Artificial Intelligence? Artifi ..read more
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Empower Your Sales Team with a Strategic Enablement Function
Highspot
by Kelly Lewis
2w ago
ValueSelling Associates’ Julie Thomas and Highspot’s Kelly Lewis break down how to maximize the impact of revenue enablement Love it, hate it – or do everything in your power to work around it – when it comes to the revenue enablement function, everyone’s a critic. How can enablement be the hero in one organization and the constant scapegoat for another? The question only becomes more complex when you look at the data. The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablem ..read more
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Boost Growth with a Unified Sales and Marketing Strategy
Highspot
by Highspot Team
1M ago
In any thriving organization, whether an enterprise or a small business, sales and marketing serve as the backbone, driving growth through deal-closing and brand-building activities. What makes these organizations stand out? A seamlessly working sales and marketing strategy that aligns efforts with business goals. Learn how to foster collaboration and alignment between teams by identifying gaps, improving communication, exploring tips for strategy success, and asking the right questions. What Is a Sales and Marketing Strategy? The Importance of a Joint Sales and Marketing Strategy for Your Bu ..read more
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How to Build An All-Star Go-to-Market Team
Highspot
by Highspot Team
1M ago
Go to market launches are critical for most companies. They can be a real revenue driver but if not executed correctly, can be extremely costly. Professor Clayton Christensen from Harvard School of Business School claims that each year an approx. of 30,000 new products are released into the market for customers to use. At the same time, almost 95% of them tend to fail. Why do so many products entering a new market fail? There could be a number of reasons including: poor communication, unclear goals, and lack of resources. By putting together an all-star go-to-market team, you can ensure that y ..read more
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How to Create an Effective Sales and Marketing Plan
Highspot
by Highspot Team
1M ago
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan? A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a ..read more
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Expert Tips for Improving Sales Operations Efficiency
Highspot
by Highspot Team
1M ago
Sales operations teams frequently encounter hurdles such as juggling too many tasks, outdated procedures, insufficient data management, and communication breakdowns. When sales performance starts slipping, it’s a call to action for a sales operations strategy makeover. Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. The Important Role of Sales Operations Common Problems With Sales Operations Practical Tips to Improve Sales Operations Supercharge Sales Operations With Highspot The Important Role of Sales Operations Sales opera ..read more
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