I Live In A Bubble. You Live In A Bubble. Why As Entrepreneurs We Must Must Look Beyond The Bubble
Yaro Starak Blog
by Yaro
1w ago
You live in a bubble. I live in a bubble too. Today I really got a reminder of this… I’ve been planning a marketing experiment for my company. The short version of this plan is to go after larger clients. Right now our positioning is focused on the entrepreneur, leader, CEO or expert. We help […] The post I Live In A Bubble. You Live In A Bubble. Why As Entrepreneurs We Must Must Look Beyond The Bubble appeared first on Yaro.Blog ..read more
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What The Most Effective Entrepreneurs Do Differently
Yaro Starak Blog
by Yaro
3w ago
Once on a podcast Tim Ferriss was asked to describe what his day is like. ​ His answer was deceptively simple… ​ ​“I spend most of my time thinking.”​ ​ I’m paraphrasing here, but this was the general message. ​ He didn’t talk about tasks or goals or morning routines or anything specific. ​ He went on […] The post What The Most Effective Entrepreneurs Do Differently appeared first on Yaro.Blog ..read more
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The Two Numbers In Your Company That Decide How Big It Can Get
Yaro Starak Blog
by Yaro
1M ago
I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients each month). If you’re not familiar with industry churn rates, under 5% […] The post The Two Numbers In Your Company That Decide How Big It Can Get appeared first on Yaro.Blog ..read more
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My Girlfriend Said: Are You Lazy?
Yaro Starak Blog
by Yaro
1M ago
When I was in high school I was forced to get up at 6:30am to do a 1.5 hour commute to school. I hated it. I especially hated my alarm clock. I promised myself that when I was older I’d never need an alarm again. I kept that promise. I’ve slept-in for the past 25 […] The post My Girlfriend Said: Are You Lazy? appeared first on Yaro.Blog ..read more
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Why Your Company Needs A Clear Differentiation Strategy Now More Than Evern
Yaro Starak Blog
by Yaro
2M ago
Differentiation. It’s one of the most powerful marketing tools. To be different is a perception, which means it is malleable. It can be influenced – this is why we study marketing, to learn how to influence people to purchase our products and services. The internet is so big you will have competition no matter what you sell. You […] The post Why Your Company Needs A Clear Differentiation Strategy Now More Than Evern appeared first on Yaro.Blog ..read more
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How Long Should Your Sales Cycle Be?
Yaro Starak Blog
by Yaro
2M ago
How long is your sales cycle? Long enough to make the sale. That’s a tongue-in-cheek answer but it is the answer. The sales cycle for my services business is short… Discovery > Website > Sales Call > Purchase This can all happen in 24-48 hours. My education business has been a bit more complicated… Discovery > Landing […] The post How Long Should Your Sales Cycle Be? appeared first on Yaro.Blog ..read more
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Nuance: One Of The Most Powerful Advantages That Only Time Can Give You
Yaro Starak Blog
by Yaro
3M ago
Nuance. Nuance is what you know because of the things you saw before. You can’t have it without time. I’m convinced nuance is also a feeder for intuition. Take for example what happened recently with my LinkedIn ad campaigns… There is a targeting setting I turned on earlier this year after a LinkedIn consultant we hired […] The post Nuance: One Of The Most Powerful Advantages That Only Time Can Give You appeared first on Yaro.Blog ..read more
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The Recurring Income Myth
Yaro Starak Blog
by Yaro
3M ago
A true ‘recurring income’ product or service doesn’t exist. I say this even as right now I have several customers who have been paying a subscription to my company for over six years. A long time ago I got real excited about having a subscription product or even a membership site. Then as I began to sell these […] The post The Recurring Income Myth appeared first on Yaro.Blog ..read more
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Top 5 Growth Tactics: Overwhelming Proof
Yaro Starak Blog
by Yaro
3M ago
Overwhelming proof. It’s the most powerful force in marketing. If you watched late night TV infomercials you’ve seen it in action. Customer faces appear, one after the other, talking about how their life changed thanks this incredible ab-rolling machine. They just keep coming. Another happy buyer. Then another. Wow, this product really must work… And […] The post Top 5 Growth Tactics: Overwhelming Proof appeared first on Yaro.Blog ..read more
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Why Did I Build A Solar Farm In Ukraine?
Yaro Starak Blog
by Yaro
4M ago
I’ve been meaning to share this full story publicly for a long time, but something held me back… In 2017 I was in Lviv, Ukraine. I went to Ukraine initially because I wanted to attend Eurovision, which was being hosted that year in Kyiv, Ukraine. My father was born in Ukraine, and my name, Yaro, […] The post Why Did I Build A Solar Farm In Ukraine? appeared first on Yaro.Blog ..read more
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