Enhancing Sales Collateral Quality to Boost Conversions
The Center for Sales Strategy Blog
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13h ago
Are your sales reps dissatisfied with the quality of your company's sales collateral? You're not alone—the Media Sales Report found that 46% of salespeople are "not sure" or "dissatisfied" with their collateral materials. This is a major missed opportunity, as high-quality sales collateral plays a crucial role in driving conversions ..read more
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5 Productive Lead Sources for Fast Revenue
The Center for Sales Strategy Blog
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13h ago
As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly ..read more
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The 90-Day Rule: Optimizing Your Entire Sales Process
The Center for Sales Strategy Blog
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13h ago
Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales. And that’s okay, as long as you are prepping for future sales. For some salespeople, the concept of pre-planning lasts as long as it takes to enter a new target persona in their contact list. The reality is that sales, especially sustained sales, is a minimum 90-day process and ..read more
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6 Steps to Improve Your Employer Brand and Boost Recruitment
The Center for Sales Strategy Blog
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1w ago
In the travel industry, you want to be a “destination of choice,” meaning you are highly preferred or sought after by travelers for your attractions, amenities, and experiences. As an employer, you want the exact same thing. But what does that mean for you? How can you be a destination of choice? Remember, beauty is in the eye of the beholder. While one person might seek the rich history and cultural landmarks of London rather than the commercialization and street vendors of New York’s Times Square, another might be looking for a bustling, exciting experience and jump on a trip to New York. L ..read more
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Securing Appointments Through Social Selling
The Center for Sales Strategy Blog
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1w ago
The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. The common sentiment that I hear over and over again is this. “We do really well as a sales team when we have an opportunity to tell our story. But we’re just not getting enough at-bats.” For several years, traditional outbound prospecting methods (cold calling and email) in B2B selling have become less productive. The average cold call success rate in 2024 is 4.82%. This statistic includes efforts to call into all sizes of companies and levels of t ..read more
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Mind Over Time: 6 Lessons to Boost Your Productivity
The Center for Sales Strategy Blog
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1w ago
We've all been there—feeling overwhelmed, scattered, and struggling to get things done. The traditional approach tells us to buckle down, make a to-do list, and manage our time better. But what if the real key to productivity lies not in rigidly scheduling every minute but in learning to manage our minds? David Kadavy's "Mind Management, Not Time Management" offers a fresh perspective and practical tips for boosting productivity by harnessing the power of your most precious resource—your attention ..read more
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Optimizing Your Omnichannel Experience for Better Sales Performance
The Center for Sales Strategy Blog
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1w ago
An effective omnichannel strategy integrates various channels, ensuring a consistent and personalized customer journey that leads to better brand recognition, customer satisfaction, and increased conversions. As sales cycles embrace a hybrid model, the buyer's journey now spans multiple physical and digital touchpoints before making a purchase. To optimize the omnichannel experience and foster customer retention, it's crucial to understand customer expectations, map their journey, leverage data insights, align stakeholders, and continuously enhance the post-purchase experience ..read more
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Building Authentic Relationships for New Business Growth
The Center for Sales Strategy Blog
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2w ago
While marketing strategies and sales tactics are crucial, the power of building strong relationships should never be underestimated. Genuine connections forged through authentic interactions and a deep understanding of your client's needs can pave the way for sustainable business growth. By focusing on creating valuable and meaningful bonds, you can establish a loyal customer base, foster trust, and ultimately drive long-term success for your business. Discover how to leverage the power of genuine connections to stand out in a crowded market and unlock new opportunities for growth ..read more
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Engaging a Decision Influencer to Pave the Way to a Decision Maker
The Center for Sales Strategy Blog
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3w ago
When selling a product or service, not all outreach efforts should be directed directly at the decision maker, who has the final word on what will be bought. Instead, it's more effective to engage with the people around them—influencers from whom they seek advice, people nearby who can speak favorably about your company, and sources of information they trust. This is an even more vital strategy in B2B sales efforts. After all, the decision maker may not be the one using your product, adjusting workflows to accommodate it, or even engaging with the product directly at all. Instead, your sales ..read more
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How to Increase the Quality of Your Sales Leads
The Center for Sales Strategy Blog
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3w ago
  What worked a few years ago and helped gain successful sales leads might be outdated and could never work now. For instance, there were times when cold calling was king, but it can't help in this age of digital marketing. Therefore, adjusting your strategies is incredibly crucial in ensuring you get quality sales leads. Here's a detailed look at some of the strategies you can use ..read more
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