As a sales enablement or learning & development (L&D) professional, you know that sales training is critical. But securing executive buy-in and budget for training requires more than just intuition—it demands a compelling business case backed by data ..read more

What Is B2B Sales? B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business. The dynamics of B2B sales tend to be more complicated than business-to-consumer (B2C) sales because they often involve higher dollar value solutions, longer sales cycles, and multiple decision makers ..read more

Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling skills can make the difference between hitting your targets and falling short. But how do you know which skills to focus on? That's where RAIN Group's free Selling Skills Self-Assessment comes in ..read more

Most sales training disappoints. That's not just an opinion—it's a sobering finding from our latest research. In fact, 67% of respondents rate their organization’s sales training and development as only moderately, slightly, or not at all effective at achieving strong sales performance and productivity ..read more

Sales enablement leaders are under more pressure than ever. You’re tasked with boosting seller performance, driving revenue growth, and delivering measurable results—all while working with tight budgets and limited resources. In 2025, doing more with less isn’t just a goal; it’s a survival strategy. But here’s the good news: constraints breed creativity. The right strategies can transform limited budgets into big wins, turning challenges into opportunities for innovation and efficiency ..read more

We saw three pivotal themes shape the sales landscape in 2024: the growing integration of AI, the ongoing drive to deliver measurable value, and the central role of continuous learning. These elements define how organizations adapt and thrive in today’s evolving market ..read more

Going into 2025, we take the time to reflect on the joys and challenges of 2024. We are grateful for our friends, families, and clients—thank you for being a wonderful part of our year. From all of the humans and animals here at RAIN Group, we wish you a safe and happy holiday season ..read more

Gain valuable insights into successful sales practices with RAIN Group's collection of 114 sales statistics. The sales world is in constant flux. With longer buying cycles, the rise of AI, and the shift to virtual selling, it’s tougher than ever to know what’s working. As decision-making teams grow more complex, staying on top of these changes is crucial ..read more

What Is a Value Proposition Positioning Statement? A value proposition positioning statement is a compelling, tangible description of how a company or individual will benefit from buying something specific or buying from you in general ..read more

What Is Strategic Account Management? Strategic account management (SAM) is a systematic approach to managing and growing an organization's most important customers (often referred to as key accounts) to maximize mutual value and achieve mutually beneficial goals ..read more