11 Extremely useful things to do with AI Marketing Tools
razorsocial | Social media and content marketing technology
by Ian Cleary
5M ago
At this stage I think most tool providers have added the word ‘AI’ onto their website. Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. Say it and they will come… then build it after you say it! But I’m not being fair to everyone because some tool providers have moved quickly to integrate AI as part of their offering and some are built with AI In mind from the ground up. The following outlines 11 useful things to do with AI marketing tools: 1.Create an auto translated video with Heygen Heygen is an AI based ..read more
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Blockchain Simplified: 21 Questions with relatively simply answers!
razorsocial | Social media and content marketing technology
by Ian Cleary
1y ago
I was at ITB recently (travel conference) and after a session on blockchain one of the audience members said she still did not understand blockchain. The presenter tried to explain it but left the audience more confused. So….. …I’m going to have a go at what the presenter failed at. There’s 21 questions worth answering about it… 1. What is blockchain in simple terms? A lot of information is stored in databases. Typically (not always) you have one master copy of this database and databases are not too difficult to hack. For blockchain the transactions are stored in blocks. You can have many tr ..read more
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17 Practical Uses of ChatGPT for Marketing
razorsocial | Social media and content marketing technology
by Ian Cleary
1y ago
Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Unless you’ve been living under a stone for a while you must have heard of ChatGPT…. When you type in something into Google you get a list of links which has information that will help with what you are looking for. With ChatGPT you can ask a question and get the answer or ask it to do something (e.g. write a poem). This is really smart use of Artificial Intelligence and this is going to stimulate huge demand for AI. If you look at Google trends this shows the searches for ‘AI’ over the last 5 ..read more
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7 Practical Tips to Optimise the Results of Social Media
razorsocial | Social media and content marketing technology
by Ian Cleary
3y ago
Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have? Optimisation is an ongoing process where you try something, figure out if it works, optimise it further and then either implement it or move on to something else! In this article we’ll look at some effective social media optimisation tactics you can use. 1. Don’t just use normal reports use ‘Power Reports’  We all know how importa ..read more
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How to analyze results from Google PageSpeed Insights
razorsocial | Social media and content marketing technology
by Ian Cleary
3y ago
Wondering if your website is fast enough? You ran Google Page Speed Insights test and you got a low score but the stats displayed are a bit confusing? Then this article is for you. It will help you understand how to use the PageSpeed test and how to interpret the results. Why is website page speed important? Google wants to provide the best possible user experience to users. If your website is slow it will frustrate the users and create a bad user experience. It’s simple as that. Performance impacts experience. Google also added website speed as a ranking factor to desktop in 2010 and for mob ..read more
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How Traffic Temperature Can Affect Your Website Sales
razorsocial | Social media and content marketing technology
by Ian Cleary
3y ago
If you are using your website as a channel for sales, then most of your digital marketing game revolves around building traffic to your site. But…not all traffic has the same weight since each visitor to your website doesn’t have the same level of familiarity with your business. One important factor to website sales depends on understanding that there are different types of traffic and that you need to adapt your offer to each. This is why savvy digital marketers plan their campaigns around traffic temperature. So, what exactly is traffic temperature? Have a look at this: Traffic temperature ..read more
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How to Clarify Your Website Requirements with a Website brief
razorsocial | Social media and content marketing technology
by Ian Cleary
4y ago
Thinking of getting a new website? “I need a new website” is not the requirements your agency is looking for! What happens with that spec is that neither of you will be happy with the end result. So…. ….You need to step back and do a good bit of work before you chuck it over the fence to the agency. And that bit of work is called a website brief. A website brief is a document which describes in detail what you want.  And yes…. Of course you still want help from a good web development agency that will give you input but you need to start off with a specification that you can send out the ..read more
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17 Common Website Mistakes and How to Resolve Them
razorsocial | Social media and content marketing technology
by Dusan Mrkalj
4y ago
When was the last time you checked for any website mistakes? Over the last few months we’ve done website audits for over 50 businesses and we saw a lot of common issues.  Here are 17 possible issues with your website you could solve pretty easily: 1. Doesn’t pass the 5 second test When someone lands on your website you only have a few seconds to capture their attention. Within the first 5 seconds, can a visitor figure out where they are, what they can do on your site, and why they should do it? It’s important that you communicate these things ‘above the fold’ or the area of your website ..read more
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Are you sure your website analytics is set up correctly?
razorsocial | Social media and content marketing technology
by Ian Cleary
4y ago
When was the last time you did an audit on your website analytics to make sure it’s set up correctly? We run a lot of audits for companies (SEO, website, competitive analysis, etc.) and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. 1. Google Search Console not set up When Google crawls through your website to index it, it will provide you with a report that can be found in Google Search Console.  It’s an essential report because it will give you insi ..read more
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Website Migration: 26 Considerations for Migrating to a New Website
razorsocial | Social media and content marketing technology
by Ian Cleary
4y ago
Considering a redesign of your website? When you hire an Agency to deliver a new website there’s a long list of items they need to work on to ensure the website migration is successful. And hopefully you’ll have nothing to worry about. It will all be done perfectly!!! But….maybe you’ll need to keep an eye on the process and knowing some of the best practices for website migration will definitely help you stay on top of things. We have managed the delivery of many website projects and it’s always important to have someone sitting on the client’s side of the fence that understand ..read more
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