How to Maximize Visibility Working with LinkedIn’s Algorithm
LinkedIn for Business
by JoAnne Funch
1w ago
As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to users. According to the social management tool Social Pilot, “All social media platforms have their algorithm comprising various ranking signals. You can never determine all these ranking signals, but you can surely mold your conte ..read more
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New LinkedIn Features 2024
LinkedIn for Business
by JoAnne Funch
1w ago
What is important to understand about LinkedIn is that they will remain the #1 social platform for professionals with 1B users globally, and they are investing in making the platform better every year. There were more than 150 updates on LinkedIn in 2023 and more to come in 2024. If you subscribe to my email list you will receive these notifications via email. This is important because LinkedIn does not contact its member to let them know the latest updates, rather they rely on experts such as myself to share this information. Which LinkedIn Features are Important? That may depend on how you u ..read more
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5 LinkedIn Adjustments You Should Make in January
LinkedIn for Business
by JoAnne Funch
1M ago
As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless you know which of their blogs to follow or you follow experts like me who keep my network updated to changes they most want to know about. Here are 5 adjustments I suggest you make in January to your LinkedIn profile and company page if you want to improve your visibility and gain a compe ..read more
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Trends in Marketing & Branding for 2024
LinkedIn for Business
by JoAnne Funch
1M ago
As we enter a new year, often we ask what we should change up to stand out. This article will focus on both personal and corporate brand trends and marketing tips for 2024. Whether you are a business of one or of 100, you have both a personal brand and the company or corporate brand. The trend is toward authenticity and that comes from individuals or your personal brand. LinkedIn is the ideal platform to build and optimize your personal brand profile. LinkedIn ranks very high in a Google search result, which means your personal brand will show up before your company brand. Personal Branding On ..read more
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Should You Upgrade your LinkedIn Free Account to Premium?
LinkedIn for Business
by JoAnne Funch
2M ago
One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as of this writing [November 2023] LinkedIn is offering more and more features to the paid subscribers. As an example, the feature “Who’s Viewed Your Profile’ was free to all members but now is only available to premium subscribers. A free subscription works well to build a great profile, mak ..read more
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Stay Top of Mind with Your Network – Gain More Opportunities
LinkedIn for Business
by JoAnne Funch
2M ago
Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career move you’ll want to stay top of mind which ultimately results in more opportunities. You’ve heard the saying the people do business with those they know, like and trust. I believe building trust is key to success and when you naturally put people to the top of your mind, you are nurturin ..read more
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5 Mistakes Job Seekers Make on Their LinkedIn Profile
LinkedIn for Business
by JoAnne Funch
3M ago
Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to blame. (As well as your resume). Here are just 5 mistakes that you could be making on your LinkedIn profile that you should review before applying for another position. There are other areas of importance and well, but focusing on these are key to getting found an ..read more
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[SEPTEMBER 2023] LinkedIn Platform Updates
LinkedIn for Business
by JoAnne Funch
4M ago
LinkedIn has added new features to the profile to enhance your visibility. The use of hashtags seems to be changing, this article talks about the future of hashtags. New buttons have been added to the profile. The first of which is an option to show if you are looking for a job or are hiring. Looking for a job takes you to the dialogue box that asks you the kind of work you are open to. Here is where you can add the ‘open to work’ banner and indicate if you want all members to see this or just recruiters who have a subscription to LinkedIn recruiter software. Add a Custom button to your prof ..read more
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How to win the LinkedIn Marketing Game
LinkedIn for Business
by JoAnne Funch
4M ago
LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry specialties, and services. With that said, multi-channel marketing is important so auditing the effectiveness of your branding and messaging is imperative to success. 1. To begin with, are you staying in your lane of expertise like LinkedIn has? Is your m ..read more
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Is LinkedIn Marketing Still Worth Your Effort?
LinkedIn for Business
by JoAnne Funch
6M ago
Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published in Bloomberg, the author’s headline stated “Sorry, But LinkedIn is Now Cool.” I’ve always found LinkedIn to be my ‘go to’ social media platform for B2B marketing, but not everyone has, according to the author, “As other networks stagnate, shi ..read more
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