5 Questions with Mary Alderete, Global Head of GAP Marketing
brandchannel
by Maria Barea
3y ago
It’s fashion week around the world and yet in 2021 we’re still not able to do ‘business as usual.’ Is fashion week still an important ‘moment in time’? In an “always on” world, what does Fashion Week mean to the industry? What are the most valuable ways you have found to build your brand and stay relevant?    The way we experience Fashion Week has changed, but the idea of forecasting trends and looking forward to future seasons certainly continues to play an important role within the industry as a whole and for us as a retailer. Gap is built on classic styles that evoke modern ..read more
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5 Questions with Diego Zaccaria, Creative Director of the Centre du Graphisme
brandchannel
by Maria Barea
3y ago
What do museums, sports and design have in common? They’re all conduits for culture – helping us foster a sense of community. Diego Zaccaria, founder and Creative Director of the Centre du Graphisme in France is deeply fascinated by the interplay between all three. And this fascination manifests through the “L’Art du Sport” exhibition which, through 150 works of art, explores the link between sport, design and creativity in the modern era. We spoke to Zaccaria about the exhibition, the changing nature of the sports industry and the role of design in navigating an anxious world. In a world wh ..read more
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5 Questions with Will Harrison, Head of Brand Marketing at The AA
brandchannel
by brandchannel
3y ago
The AA – originally the Automobile Association – was formed in Britain in 1905 as a motorists’ mutual aid organisation. While its core functions today remain rooted in those motoring-related beginnings – roadside assistance and breakdown cover, reviews of hotels, pubs and restaurants, route planners and driving lessons – it has expanded into many other areas such as financial services and non-motoring insurance. The AA has just released one of the more striking advertising campaigns of the COVID era, showcasing the freedom of the open road with a Latvian puppet dog and a dose of humour ..read more
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5 Questions with Will Harrison, Head of Brand Marketing at The AA
brandchannel
by brandchannel
3y ago
The AA – originally the Automobile Association – was formed in Britain in 1905 as a motorists’ mutual aid organisation. While its core functions today remain rooted in those motoring-related beginnings – roadside assistance and breakdown cover, reviews of hotels, pubs and restaurants, route planners and driving lessons – it has expanded into many other areas such as financial services and non-motoring insurance. The AA has just released one of the more striking advertising campaigns of the COVID era, showcasing the freedom of the open road with a Latvian puppet dog and a dose of humour ..read more
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Brand Moves for Thursday October 15
brandchannel
by brandchannel
3y ago
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. Zoom, as it continues to embrace being more than a space for business meetings, is launching its bid to own the virtual event market. It announced OnZoom, its ..read more
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Brand Moves for Wednesday October 14
brandchannel
by brandchannel
3y ago
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. UK-based Rocco Forte Hotels has responded to the continuing confusion surrounding Covid testing for travellers from the UK by launching its own innovative ‘Fit ..read more
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Brand News for Tuesday October 13
brandchannel
by brandchannel
3y ago
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. Disney is restructuring its media and entertainment divisions, as streaming becomes the most important facet of the company’s media business. The company ..read more
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Brand Moves for Monday October 12
brandchannel
by brandchannel
3y ago
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. More than half of global GDP – $42tn (£32tn) – depends on high-functioning biodiversity, according to a new report from Swiss Re, but the risk of tipping ..read more
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Brand Moves for Friday October 9
brandchannel
by brandchannel
3y ago
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. Review site Yelp has instituted a new consumer alert, warning you that a business has been “accused of racist behavior.” “Recently, someone associated wit ..read more
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Brand Moves for Thursday October 8
brandchannel
by brandchannel
3y ago
In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen. A “disinfection” cabinet that zaps coronavirus could be this Christmas’s must-have gadget as manufacturers tap into demand for professional levels of hygiene i ..read more
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