BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales ..read more

BALTIMORE, MD, February 28, 2025 – New research has revealed that a revamp of a federal website  for filing consumer complaints has led to a significant increase in public usage. More to the point, when the Federal Trade Commission (FTC) conducted a wholesale redesign of its website, which consumers can use to file complaints to the FTC, the number of complaints jumped by 28 ..read more

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live ..read more

BALTIMORE, MD, March 5, 2025 – INFORMS, the world’s largest association for professionals and students in operations research (O.R.), AI, analytics and data science, proudly announces the three distinguished finalists for the 2025 UPS George D. Smith Prize. This prestigious award honors institutions that excel in preparing students for impactful careers in the rapidly evolving O.R., analytics and data science fields ..read more

BALTIMORE, MD, March 4, 2025 – A groundbreaking study has uncovered a startling reality: generative AI tools like ChatGPT are already reshaping the freelance job market, slashing employment opportunities and pay for workers across all skill levels. Even top freelancers – those with the strongest track records – are suffering the greatest setbacks ..read more

BALTIMORE, MD, March 3, 2025 – INFORMS proudly celebrates the election of four distinguished members to the National Academy of Engineering (NAE), one of the highest professional honors in the field. This year’s honorees – Moshe Ben-Akiva (MIT), Alice Smith (Auburn University), Venkat Venkatasubramanian (Columbia University) and Yuehwern Yih (Purdue University) – join an elite group of global innovators recognized for their pioneering research and transformative contributions to engineering and society ..read more

BALTIMORE, MD, February 27, 2025 – A new study published in the INFORMS journal Management Science reveals that unlimited mobile data plans may be a key solution to reducing digital inequality. The research shows that low-income and rural households benefit the most when data caps are removed – particularly in their ability to access educational content ..read more

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement ..read more

BALTIMORE, MD, February 20, 2025 – A groundbreaking new study published in the INFORMS journal Decision Analysis unveils a powerful new tool to tackle the opioid crisis, offering a pathway to slash costs by nearly 30% while saving lives ..read more

BALTIMORE, MD, February 19, 2025 – A groundbreaking study in the INFORMS journal Organization Science has revealed how workplaces can better support Black employees, ensuring they feel empowered to express their true selves. Conducted by a team of researchers from leading universities, the study highlights the transformative power of inclusive environments where authenticity and mutual understanding are valued ..read more