Can Large Language Models Replace Human Participants in Some Future Market Research?
INFORMS Blog
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2d ago
BALTIMORE, MD, April 09, 2024 – Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human surveys ..read more
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Decision Science Digest: April 2, 2024
INFORMS Blog
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1w ago
BALTIMORE, MD, April 2, 2024 – EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles. New Research Finds COVID-19 Lockdowns Should Have Come Earlier, People Don’t Take Them Seriously (INFORMS journal Manufacturing & Service Operations Management) Utilizing Data and Analytics in Wildfire Response: The New Framework That Could Enhance Efficie ..read more
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Four INFORMS Members Elected to the National Academy of Engineering
INFORMS Blog
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2w ago
BALTIMORE, MD, March 25, 2024 – Four INFORMS members have been elected to the National Academy of Engineering (NAE). Antonio Conejo is a professor in integrated systems engineering at The Ohio State University. Martha Grabowski is the McDevitt Distinguished Chair in Information Systems, Information Systems Program Director and professor of information systems in the Madden College of Business and Economics at Le Moyne College. Patricia Mokhtarian is a Clifford and William Greene Jr. Professor in the School of Civil and Environmental Engineering at the Georgia Institute of Technology. Step ..read more
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New Study Finds Female Entrepreneurs Do Better with Guidance from Female Mentors
INFORMS Blog
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1M ago
BALTIMORE, MD, March 11, 2024 – In business and in life, the power of mentorship has long been understood, but how important is it that your mentor look like you? This question was at the center of a new study, which specifically found that mentor gender has a powerful impact on female entrepreneurs ..read more
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New Research Details Negative Consumer Impacts of BLM Support on Major Companies and Brands
INFORMS Blog
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1M ago
BALTIMORE, MD, March 5, 2024 – New research in the INFORMS journal Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers ..read more
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New Research Says Utilizing Drones to Deliver Childhood Vaccines Saves Lives, Improves Health Outcomes
INFORMS Blog
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1M ago
BALTIMORE, MD, February 28, 2024 – Delivering childhood vaccines via drone could be a triple whammy – saving lives, saving money and improving health outcomes – according to new research in the INFORMS journal Transportation Science. The authors developed optimization models to strategically design a distribution network for drones to deliver vaccines. Their proposed approach was evaluated using real-world data from the Vanuatu region, where vaccine delivery by drones was tested in a UNICEF-sponsored project ..read more
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Decision Science Digest: February 27, 2024
INFORMS Blog
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1M ago
BALTIMORE, MD, February 27, 2024 –  EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles. New Research Finds Silver Lining in Virtual Learning During COVID-19, The Importance of Online Student Engagement (INFORMS journal INFORMS Transactions on Education) The Impact of User-Generated Content on Video Streaming Platforms – New Artists Win ..read more
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Three Universities Selected as Finalists for the 2024 UPS George D. Smith Prize
INFORMS Blog
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1M ago
BALTIMORE, MD, February 22, 2024 – INFORMS, the largest association for the decision and data sciences, has selected three finalists for the 2024 UPS George D. Smith Prize, which recognizes excellence in preparing students to become practitioners of operations research and analytics and data science ..read more
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Can Artificial Intelligence Agents Develop Trust With Humans? New Research Says Yes!
INFORMS Blog
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1M ago
BALTIMORE, MD, February 21, 2024 – Artificial intelligence (AI) has made great strides in the past few years, even months. New research in the INFORMS journal Management Science finds that AI agents can build trust – like that of humans ..read more
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New Research Finds Women and Minorities Likely to Pay Higher Auto Loan Premiums
INFORMS Blog
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2M ago
BALTIMORE, MD, February 12, 2024 – New research has found that women and minorities are more likely to pay higher premiums when they take out auto loans. A new study conducted by researchers at three leading universities found that women and minorities pay a statistically significant and greater dealer interest rate markup than men and non-minorities ..read more
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