The ultimate guide to LinkedIn Carousels and PDFs
Oktopost Blog
by Lauren Sirt
6d ago
LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Sharing content on LinkedIn is very important as a tool for brands. Content available in PDF format and LinkedIn Carousels who have several images that are also set up in PDF format have played significant roles in this evolution. Initially, LinkedIn allowed the sharing of content formatted as PDF as a way for users to disseminate comprehensive content, such as whitepapers, detailed reports, and portfolios. This feature ca ..read more
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8 Steps to Optimize Your LinkedIn Profile for Social Selling Success
Oktopost Blog
by Alina Dallal
6d ago
Since social selling is all about creating meaningful conversations and building trust with potential customers, optimizing your LinkedIn profile for social selling success is the first step to achieving this. 50% of buyers will avoid a sales professional with an incomplete LinkedIn profile. It’s hardly unsurprising when you think about it. Who would trust an anonymous profile with little activity and information over an industry expert who uses their profile to showcase their knowledge? To create meaningful connections and open sales opportunities, sales professionals need to build their prof ..read more
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The power of social intent data for revenue growth with Colin Day
Oktopost Blog
by Jen Gutman
6d ago
Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast in episode #145 to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and ultimately impact revenue. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary “If I can take that social engagement signal and tie it ultimately to a business activit ..read more
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Social Intent Data – The Secret Gem for Your Sales and Marketing Teams
Oktopost Blog
by Alina Dallal
6d ago
Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two departments together. Yes – you read that right. Joanna dives into the marketing initiatives set to equip thei ..read more
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What are the most impactful social media KPIs?
Oktopost Blog
by Lauren Sirt
1w ago
Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? Engagement metrics, such as “likes” and “comments” or even sharing our posts, give us a peek into how our audience is connecting with our content on the social media platf ..read more
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The ultimate blueprint for B2B marketing analytics
Oktopost Blog
by Eyal Katz
2w ago
B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. New ML and AI-powered tools, such as predictive lead scoring models and automated content personalization platforms, are launching constantly, and data has never been richer. Yet, most marketing teams need to prepare to take full advantage of this. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. Many B2B companies are leaving revenue on the table because they are unable to capitalize on the full p ..read more
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7 Components successful companies have in their social media governance plans
Oktopost Blog
by Eyal Katz
2w ago
On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. One negative comment might be inconsequential, but small mistakes can lead to big problems. Your team must pay special attention to the information it shares and how it interacts with customers and prospects online. This is where a social media governance plan comes in and helps underline your social s ..read more
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Gamify your advocacy program with Oktopost Leaderboards
Oktopost Blog
by Jen Gutman
3w ago
Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advocacy. What is advocacy gamification? Gamification for employee advocacy is when you create contests, a ..read more
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Everything You Need to Know About LinkedIn Live
Oktopost Blog
by Alina Dallal
1M ago
Vanessa Lowe takes us behind the scenes of how NXP Semiconductors mastered LinkedIn Live, uncovering the trials, triumphs, and techniques that led to their impressive results. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary “If I could summarize our whole experience with LinkedIn Live, it would be we’re constantly experimenting, constantly learning, and then adapting. And we’re seeing powerful results.” NXP Semiconductors has recently been experimenting and refining its LinkedIn Live strategy, with incredible results. In ..read more
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Maximizing social media ROI with Social intent data and Oktopost
Oktopost Blog
by Zoe Haimovitch
1M ago
Social media channels provide organizations with a communication channel they can participate in directly. Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024.  But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. It should also include you taking the insights you get about your audience, lear ..read more
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