Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent. As a marketing leader, when you k ..read more

Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. There’s a huge opportunity there, there’s no reason not to take advantage of it.” On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross, and Content Marketing Manager, Faith Preminger. With double the guests, you bet you’ll walk away with double the expertise. They delved into how their content and social ..read more

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. LinkedIn marketing agencies can take some of this responsibility for ..read more

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads, so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Benefits of B2B demand generation If you still need convincing that B2B demand generation is wo ..read more

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. It takes time and consistency. But in real life, things are never that simple. As a market ..read more

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. This lesson extends far beyond childhood games into the real world of social listening. There are millions, perhaps even billions, of conversations taking place on social media each day. However, the trick is not listening to everything at once but being able to clue in on important messaging that impacts your brand. Using social listening to pick up on conversations from your industry and competitors can be the difference between leading ..read more

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the a ..read more

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t. While we could write all day about the benefits of social selling, our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ..read more

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. This is where gamification comes into play. By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Here’s everything you need to ..read more

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. While TikTok may be the most recent focus of the government’s social media fears, its potential ban reflects broader questions about privacy issues on major social media platforms and search engines due partly to their targeted advertising capabilities. On a personal level, the fear of data privacy is real. However, as B2B marketers, the fact that paid advertising e ..read more