Velocity Partners Blog
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Brings you fresh, fragrant insights from the actual front lines of B2B content marketing. Velocity Partners is a B2B Marketing Agency - positioning, content marketing, digital marketing and performance marketing for tech companies.
Velocity Partners Blog
3d ago
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
The post Marketing with the door open, part three: Measuring B2B brand strategy impact appeared first on Velocity Partners ..read more
Velocity Partners Blog
3w ago
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
The post Value symmetry: Why buyer outcomes lead to business goals appeared first on Velocity Partners ..read more
Velocity Partners Blog
1M ago
Most marketing benefits companies over buyers. Discover why B2B marketers must shift from self-interest to buyer advocacy.
The post The value exchange imbalance at the heart of the marketing effectiveness crisis appeared first on Velocity Partners ..read more
Velocity Partners Blog
2M ago
The B2B marketing funnel is killing your marketing strategy. Jobs to Be Done is a two-pronged approach to build a content strategy based on your buyers’…
The post The B2B marketing funnel is dead to us (here’s what replaces it) appeared first on Velocity Partners ..read more
Velocity Partners Blog
3M ago
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
The post How to have an idea appeared first on Velocity Partners ..read more
Velocity Partners Blog
3M ago
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
The post Resonance over reach: A conversation with Jay Acunzo appeared first on Velocity Partners ..read more
Velocity Partners Blog
4M ago
A marketing harmony lesson from The Big Beautiful B2B Blueprint
The post How to stop throwing shit over the wall appeared first on Velocity Partners ..read more
Velocity Partners Blog
4M ago
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
The post Marketing with the door open, part 2: A B2B marketing report framework appeared first on Velocity Partners ..read more
Velocity Partners Blog
4M ago
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
The post Marketing your way through big moments of change appeared first on Velocity Partners ..read more
Velocity Partners Blog
4M ago
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
The post 5 big brand awareness myths, busted appeared first on Velocity Partners ..read more