The Seven Key Strategic Questions Essential for Gaining Growth in 2023
Beyond Philosophy Blog
by Colin Shaw
1w ago
It’s time for an update. A few years ago, we went over some of the essential questions for your clients. However, in reviewing that content, I realized I was in sore need of an update. Therefore, we will discuss the seven key strategic questions updated for the new year. Before we get started, you should know that typically, people don’t know the answer when I ask these questions, which is why I ask them. Or should I call them provocations? The idea is to get people thinking about things they had never considered before and help them reframe their experience through the lens of the customer r ..read more
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How Do I Know When a Customer Has Decided to Buy?
Beyond Philosophy Blog
by Colin Shaw
1w ago
I love technology, but I can still be old-fashioned when working with clients. How? Meeting with clients, I like to put pen to paper and illustrate what I am saying with a handcrafted visual aid. My analog PowerPoint serves two purposes: These handmade creations will hang on a museum wall with a plaque because of the tremendous amount of raw talent exposed (ahem). I can see when a client is engaged and buying into my pitch, usually because they pick up a pen and start drawing, too. I also encourage my client’s participation in the exercise by positioning the pen towards their side of the ta ..read more
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How do I discover if my customer has decided to buy?
Beyond Philosophy Blog
by podcast
2w ago
In sales, it can be tough to know when a customer is no longer deciding but already decided—unless, of course, they tell you that out loud. So, it is incumbent upon you to read the signs that a customer has decided to buy.  For example, I like to make drawings with pen and paper during my sales presentations with a contact. Then, I position the pen toward them during the discussion as an invitation for them to pick up and draw a little bit, too.  If they do, it’s a good sign. Scribbling away on my pad of already scribbled paper, I know that the contact is engaged and interested in h ..read more
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An Authoritative View: Three Pioneers of CX Predict Big Changes in 2023
Beyond Philosophy Blog
by Colin Shaw
3w ago
What do you get when you put three old guys in front of microphones and ask them to talk about one of their favorite subjects? An authoritative view on just about anything. However, with three pioneers of  Customer Experience involved, we have an authoritative view on the topic and predictions about what’s happening next. I recently hosted some special guests on the podcast to discuss what 2023 will look like in the Customer Experience space. My guests are Lou Carbone, author of Clued In, and Joe Pine, who wrote The Experience Economy. Here’s what they had to say. Car ..read more
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An Authoritative view: Three Pioneers of CX predict big changes in 2023
Beyond Philosophy Blog
by podcast
3w ago
Every so often, I get a chance to chit-chat with colleagues of mine about the future of customer experience. This time, my colleagues were pioneers in customer experience, Lou Carbone (Experience Engineering.com) author of Clued In, and Joe Pine (StratgicHorizons.com), author of The Experience Economy. We discussed what we see changing in CX.    We all think we are at a turning point in the movement. There are a lot of things that the recent pandemic has broken. However, organizations haven’t fixed all of them. Add in the inflation rates that are crippling the economy and affecting ..read more
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The Five Rules Guaranteed to Make You an Effective Leader
Beyond Philosophy Blog
by Colin Shaw
1M ago
What do leadership and rabbits have to do with each other? Usually, not much. However, in the context of leading a team that needs to put the customer at the center of everything they do, I have a story that explains how they are. It turns out that a customer strategy that puts the customer at the center of everything you do requires letting your employees get comfortable outside the hutch. Maybe I should explain… When my kids were little, we had a rabbit hutch in the garden. I decided to let the rabbits have a go around the garden one day, so I let them out of the hutch. However, when I put ..read more
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Wow! It’s Been an Interesting Year! This is What We Have Learned
Beyond Philosophy Blog
by Colin Shaw
1M ago
As 2022 draws to a close, I like to reflect on the year and what I have learned. I shared them on a recent podcast and thought I would share them here with you, too. Lesson #1: You can never go back to the way things were. You can only progress into something new. We have been waiting for things to return to normal for the past couple of years. First, there was COVID and the lockdown, then came the supply chain issues (predicated by said lockdown), labor issues, a war, rising inflation rates, and now a looming threat of recession. The future promised a return to what life was like before ..read more
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Wow! It’s been an interesting year! This is what we have learned…
Beyond Philosophy Blog
by podcast
1M ago
The end of a year is always a nice reminder to reflect on time passed. It’s a regular milestone where you can check in on your experiences and remember the lessons gained from another trip around our sun.    This year has been an interesting one. With a foot half-in, half-out of the pandemic, continuing supply chain issues, rising inflation rates all over the world, and a war in Ukraine, one might even say awful.    However, like any year, everything isn’t awful. There have been moments, professionally and personally that have been exceedingly positive and have changed us ..read more
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New Year’s Resolutions: Why Some People Win, But Most People Lose
Beyond Philosophy Blog
by Colin Shaw
1M ago
Many of you are no doubt considering your New Year’s Resolutions. You have probably done this more than once. Unfortunately, like many of you, I have made and broken many New Year’s resolutions. Today, we will talk about why this happens and how you can manage these influences to a better outcome in 2023. A typical New Year’s resolution is to lose weight. I have made that one more than once myself. I’ve struggled with my weight all my life. All you’ve got to do is Google Colin Shaw, and you’ll see me at various weight stages throughout my last 20 years. However, I lost 90 pounds last year usi ..read more
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New Year’s Resolutions: Why some people win, but most people lose
Beyond Philosophy Blog
by podcast
1M ago
Ah, yes! It’s the most wonderful time of the year. When we reflect upon the passing year and make plans for the New Year: what we want to keep, where we want to be, and how we need to change. Then, we make them, our New Year’s Resolutions.    However, in just a few days’ time, we will have failed at keeping these resolutions (again) and forgotten all about it.    There are a number of psychological reasons why change is hard, and much of it has to do with habits. Habits are part of our Intuitive System, which is the fast automatic thinking we use to save energy instead of ..read more
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