It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour a ..read more

At Branding For The People, we talk about the importance of creating authentic, iconic, and memorable brands. Today, I wanted to talk about why being authentic needs to be a key component of your brand strategy and how it can impact your brand’s overall trajectory. I came across an article this weekend from smallbizgenius.net that showcased some exciting statistics related to how consumers connect with brands and influence their purchasing decisions. While the article offers many eye-opening statistics (including the power of color, the importance of using a blog, and the power of making sure ..read more

Many design agencies claim they do branding. But are branding and design the same things? Not necessarily. The ideas can mend together, but they are still very much their own separate concepts. A branding and design agency can exist, so long as there are significant distinguishing traits between the actual branding and design elements. When talking about branding design, we always like to start at the beginning of what a brand actually is: A desired perception. In creating that perception, a brand must utilize a myriad of tools. Design is one of the tools that play an integral role in your br ..read more

Decades of being well-known for its iconic blue and pink logo, Baskin Robbins unveiled its new look. The new design appears to be a tribute to its original 1947 logo, using the original pink and brown colors and slab serif font. The previous logo was iconic as the “BR” monogram contained the figures “3” and “1” at the center of the emblem, a nod to the 31 flavors slogan that differentiated them in its early years. The new logo maintained this treatment despite the company now having more than 1,000 flavors. Why would this multinational ice cream brand decide to rebrand after 16 years? Our sp ..read more

Say what you will about the power of branding; the reality is that a substantial business case can be made regarding the benefits of building and maintaining a strong brand. Let’s start by saying something we’ve said many times before: Branding is a desired perception. The stronger the perception, the stronger the brand. The stronger the brand, the better your business will perform. Simply put — Strong brands benefit in ways that weaker brands don’t. While the tangible benefits are likely too many to count, here are five benefits that come with building a strong brand. Benefit #1: A strong bra ..read more

Specialists can’t agree on how to define Brand Identity Guidelines. Ask ten experts, and you’ll get ten different answers. But drill down, and you’ll find similar basics. At Branding For The People, we describe them as a group of written guides. Their purpose is to keep your teams and your brand working together. They keep you on target and every message on-brand. Band Identity Guidelines start with a Brand Strategy. Then you move on to outline your Brand Experience. From there, you build the guidelines that every user will follow. This makes the Brand Experience happen in a friendly, orderly ..read more

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  In a world of “fake news” insults, will brand honesty become a trend? Brand Honesty- is it hard to come by? It’s not that brands are outright deceitful (for the most part). At Branding For The People, we believe that creating an honest brand perception is never about lying to target audiences or tricking them. The challenge is in the art of convincing. Even when ACME, Inc., builds the only Road Runner-catching products on the market, if Wile E. Coyote doesn’t perceive those products as the best solution for him, then he won’t buy them. Coyote’s perception is what creates ACME’s reality ..read more

Say what you will about the power of branding; the reality is that a substantial business case can be made regarding the benefits of building and maintaining a strong brand. Let’s start by saying something we’ve said many times before: Branding is a desired perception. The stronger the perception, the stronger the brand. The stronger the brand, the better your business will perform. Simply put — Strong brands benefit in ways that weaker brands don’t. While the tangible benefits are likely too many to count, here are five benefits that come with building a strong brand. Benefit #1: A strong bra ..read more

“I signed up with them out of convenience. I will stay with them because they won me over in a way I could never imagine.” Creating customer loyalty should be one of the top goals for every brand in business. Customer loyalty leads to repeat business, referrals, a willingness to pay a higher price for services, amongst many others. But while every brand wants to build true customer loyalty, not every company succeeds in actually doing it.  The challenge in building true customer loyalty exists from the reality that for customers to truly fall in love with your business, you need to ensu ..read more