It’s no secret that in today’s market competition is fierce and margins are tight. The ability to effectively engage and guide your customers through the buying journey is not just a competitive advantage — it’s a necessity for survival and growth. Enter the Revenue Orchestration Platform. The term might sound like a bunch of buzzwords thrown together, but it’s a revolutionary technology designed to provide a comprehensive solution for the complexities of modern sales. So what sets a Revenue Orchestration Platform (ROP) apart from all the other tools vying for space in your tech stack? And ho ..read more

The best reason for adopting a new sales technology is to find a solution to your organization’s pain points. That’s exactly what Ron Greer, VP of Worldwide Inside Sales at OpenText, wanted for his team. We met up with him recently at Saleslove on Tour in London to get his take on the top issues his revenue team faced before implementing our revenue workflow platform, as well as learning what was ultimately the tipping point for why OpenText adopted Salesloft. Let’s get into the pain points first. Pain point 1: Understanding how campaigns performed For Ron, the number one issue he and his tea ..read more

Who goes into a relationship with a vendor hoping to change them? Rob Cummerson, that’s who. As the Director of Marketing Operations and Analytics at Advanced, Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. In fact, he sees the partnership between Advanced and Salesloft as something that has shaped his company’s approach to vendor management overall. During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success ..read more

Sales enablement is a critical function for empowering your revenue team with the content and skills they need to win. With Salesloft and Seismic in your revenue tech stack, you can do just that by delivering hyper-relevant buying experiences while improving rep productivity.  The key to success? The tools in your tech stack are only as good as the workflows that support them, so cohesive integrations between applications are critical for rep adoption and positive ROI.   To help you make the most of your investments in Salesloft and Seismic, we’re breaking down the top three be ..read more

Since joining the Salesloft family, Tomas Buckby,Marketing Operations Manager at Advanced, has witnessed a marked difference in the performance of his team.  “When they log in, the tasks are ready to go. They don’t have to find them. They don’t have to do the work to set them off. They just open the platform. And what they need to do is there,” he said while sharing at Saleslove on Tour in London. For him, it was easy to notice how much his team was better able to prioritize what they wanted to do in a day, whether that was sending emails, having phone calls, or even analyzing their ..read more

It was an absolutely massive deal.  32 people in the buying group and nearly two years in the making. We were at the finish line in the purchase phase and we had success multithreading nearly all of the key stakeholders. And after all this time, only one thing stood in our way: a single holdout. Unlike sales cycles of the past, this blocker was not in finance or IT, and they were not a senior level employee of the organization. They were a newly hired project manager. Thankfully, the deal closed a month later. But to me it confirmed what I already knew: things are different now. 30+ peop ..read more

If you talk to Cisco’s Business Operations Manager John Wayne “JW” Maioriello about his team’s switch to Salesloft, he’ll tell you it was the right decision: “It took us nearly zero time to see the benefits of using Salesloft.”  His sales reps were able to focus on delivering better, more meaningful content without spending as much time on training as before. They also had benchmarks for open rates, click throughs, and replies, so they could see where to make improvements. That, layered with the fact that our revenue workflow platform is more user-friendly and intuitive, made Salesloft a ..read more

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. According to small business statistics from the SBA, small businesses comprise 99.9% of US businesses. That’s a massive TAM — 32.5 million to be exact.  Even more interesting is that most of those small businesses, 81%, have no employees, making them exclusively one-person shops. These 25.7 million people are wearing all the hats and are hard to get a hold of. Yet, they likely need a so ..read more

As the Vice President of Sales Development at NielsenIQ, Josh Morgan knows his stuff. He currently leads teams across the world in Asia Pacific, Latin America, Western Europe, and North America in the sales development rep function. When we sat down with him at Saleslove on Tour in London, however, we learned just how knowledgeable he is about the available tech out there right now in the market — and why Salesloft is the one that delivers the most impact for teams like his. Compared to the rest of the market “I’ve assessed all the tools in the market, and I think the biggest difference that ..read more

Data that teams can transcribe, analyze, and summarize from their customer Conversations is super helpful…if it gives them the full picture of what’s actually going on.  That’s because trying to understand a situation using point-in-time and single conversation data is like trying to see the big picture by looking through a keyhole.  It makes it nearly impossible for revenue teams to answer the “big-picture” questions. For example, if a competitor is mentioned in a single recording, what does it mean for the market? If a customer expresses dissatisfaction twice this week, do you hav ..read more