5 Ways New Construction Can Boost Consumers’ Home Buying Dreams
Jeff Shore | Sales Keynote Speaker & Author
by Guest Author
2d ago
While the U.S. economy has rebounded nicely the past year, interest rates are still spiking, and home inventory remains tight. As such, the real estate landscape looks uncertain.   In fact, according to recent Freddie Mac reports, home affordability is at nearly a 30-year low. Unfortunately, this continues to sideline many potential homebuyers.   As spring and summer unfold, however, there’s renewed hope on the horizon. Sunshine seems to coax many buyers out of winter hibernation, generally making May one of the hottest home-selling months. On top of that, this year there’s ..read more
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Speaker Lineup & Session Topics For The Sales & Marketing Leadership Summit
Jeff Shore | Sales Keynote Speaker & Author
by Jeff Shore
4d ago
Join Us At The 18th Annual Sales & Marketing Leadership Summit I am thrilled to announce the speaker lineup and session topics for the 18th Annual Sales & Marketing Leadership Summit, happening from July 16-18, 2024, at the Music City Center in Nashville. This year’s “Future Forward” themed summit promises to be our most expansive and illuminating event yet, bringing together hundreds of ambitious industry leaders under one roof to navigate the rapidly evolving landscape of homebuilding. An Unparalleled Speaker Lineup I am excited to lead this year’s summit alongside Mollie Elkman, Fou ..read more
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Harnessing AI to Boost New Home Sales
Jeff Shore | Sales Keynote Speaker & Author
by Jeff Shore
6d ago
How To Use AI in New Home Sales In the dynamic field of new home sales, the advent of artificial intelligence (AI) is reshaping how professionals engage with prospects, strategize marketing efforts, and overcome objections. AI’s impact is not just about automation; it’s about enhancement—providing tools and insights that can lead to more effective sales strategies and deeper customer relationships. 1. Personalized Marketing Campaigns As a new home sales professional, crafting personalized marketing campaigns tailored to specific buyer profiles is crucial. AI can assist in generating innovativ ..read more
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Climbing The Ladder in Homebuilding with Liesel Cooper
Jeff Shore | Sales Keynote Speaker & Author
by Nolan Silvius
1w ago
In today’s episode: Liesel Cooper shares her journey in the home building industry, where quick decision-making and embracing risks are part of the daily grind. Tune in as Liesel discusses navigating the complexities of a male-dominated field with empathy and self-awareness, revealing the keys to her successful career and impactful leadership. Timestamps: 00:00 Don’t Take No as an Answer 05:50 Self-Repairing Concrete 09:44 Addressing the Housing Affordability Crisis with Startup Companies 14:46 The Importance of Passion in the Home Building Industry 23:50 Why Fast Decision-Making in Home Buil ..read more
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Uncover Your Buyer Pain Points With These Questions
Jeff Shore | Sales Keynote Speaker & Author
by Jeff Shore
2w ago
Sales Questions that Uncover Buyer Pain Points How can you best serve your customers as a sales professional? By adopting the mindset of an emergency room doctor. Yes, you heard that right! Just as doctors assess and address the root causes of a patient’s symptoms, as a new home sales professional, your goal is to dig beneath surface-level issues to understand the true pain points of your buyers. Identifying the True Issue Imagine a scenario where a homebuyer complains about their home feeling cramped. This complaint is the visible pain, but a skilled salesperson needs to diagnose the underly ..read more
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Investing in People: The Path to Overcoming Generational Poverty
Jeff Shore | Sales Keynote Speaker & Author
by Guest Author
2w ago
Poverty is Overwhelming Today, nearly 700 million people worldwide live on less than $2.15 per day. That is a staggering number, but we also intuitively know that poverty is more complicated than simply not having enough money. Oftentimes, our well-meaning attempts at alleviating poverty only serve to perpetuate the problem unwittingly. Urban activist and author Robert Lupton outlines what he calls “Toxic Charity”, in his book of the same name, as follows: Give once, and you elicit APPRECIATION Give twice, and you create ANTICIPATION Give three times, and you create EXPECTATION Give four tim ..read more
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A Passion For Serving Others (feat. Larry Webb)
Jeff Shore | Sales Keynote Speaker & Author
by Nolan Silvius
2w ago
Larry Webb, a veteran in the home building industry, joins Jeff Shore as the first guest on the Builder365 podcast! Larry shares his journey from being a history teacher to becoming a successful home builder and emphasizes the importance of people and relationships in the industry! Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365 Starting the episode off, Jeff quizzes Amy on some homeownership statistics! Then, the Larry Webb interview dives deep into the challenges and triumphs of the industry, from navigating the economic impa ..read more
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Three Essential Mindsets to Outsell Your Competitors
Jeff Shore | Sales Keynote Speaker & Author
by Amy O'Connor
3w ago
Three Key Mindsets to Excel in New Home Sales Standing out against the competition isn’t just a goal—it’s a necessity. Whether you’re dealing with a saturated market or a niche product, the ability to differentiate yourself and articulate the unique value of your offerings can make or break a deal. Here’s how you can sharpen your competitive edge and consistently close more sales. Competitive Awareness, Not Fixation It’s essential to be aware of your competition but not to become fixated on them. Knowing what other home sellers are offering, understanding their pricing structures, and being a ..read more
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How Empathy Can Help You Connect With Your Customers
Jeff Shore | Sales Keynote Speaker & Author
by Jeff Shore
3w ago
Transform Difficult Customer Interactions With Empathy Imagine you’re enjoying a day at a winery, where the atmosphere is typically cheerful and the company pleasant. Yet, even in such idyllic settings, we encounter individuals who seem perpetually dissatisfied or rude. My friend Laura, who works part-time in a winery, often shares stories of such challenging encounters. If these situations arise even during leisurely activities like wine tasting, consider their frequency in high-stakes environments like buying a home or car.  In sales, these challenging interactions are not just obs ..read more
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A Career Love Affair With Homebuilding
Jeff Shore | Sales Keynote Speaker & Author
by Nolan Silvius
3w ago
In the debut episode of Builder365, hosts Jeff Shore and Amy O’Connor dive into the heart of homebuilding, celebrating its achievements and addressing its challenges. Jeff & Amy discuss housing affordability, spotlighting 3D-printed homes as an innovative solution. The duo critically examines the impact of recent changes in the National Association of Realtors, exploring how these shifts affect buyers, realtors, and builders alike. The episode concludes with a personal reflection on the homebuilding industry. From the elements they cherish to the aspects they critique, Jeff and Amy’s insig ..read more
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