Social listening aims to find out what people are saying about your brand or industry, why they’re saying it, and what they want from you. This information can help businesses make better decisions about how they market themselves and which customers they target. The process involves using software tools designed to collect the data you need and then analyze it so that you can identify trends in the way people talk about your brand or industry. This can range from simple keyword searches to more complex data analysis techniques such as sentiment analysis (which measures whether someone feels p ..read more

Happiness at work. While that may sound silly to those who keep their noses to the grindstone for their careers, it is a goal worth chasing: happy employees are engaged, contributing, working harder, and making your team that much more effective. In today’s hyper-competitive workplace, you might expect employers to focus on the acquisition phase of hiring and employees to focus on the retention phase. However, it has been shown that tremendous success lies with employers who expend energy recruiting motivated salespeople – not just finding anyone eager to work.  When your sales team is ha ..read more

While some might consider it a necessary evil, many consider demo requests an essential part of their marketing strategy. After all, your success can largely be determined by how many people you get to request a demo which, in turn, leads to how many people you do demos for. So keep reading if you’re wondering how to increase demo requests or just want to ensure every lead counts. Make Sure Your Website is Optimized There are some excellent reasons why you should optimize your website. However, with over three billion websites on the internet, it’s almost impossible for your website to stand o ..read more

The Great Resignation. The Big Quit. The Great Reshuffle. The Brain Drain. We’ve all heard about it, despite its many monickers. But what is it, and how does it affect all of us? The Great Resignation is an ongoing economic phenomenon where employees in Western countries, India, and China have voluntarily resigned from their jobs en masse. This event started way back in early 2021. Hundreds of thousands of workers have opted to become their own bosses in what was—and still is in some cases—considered a seismic shift in the global job market. In contrast, others have used their newfound time to ..read more

America Runs on Dunkin’. Just Do It. Think Different. These slogans, at first glance, have the power to remind you of which brands carry them. That’s the power of emotional, lasting branding. Brand building is developing a company’s brand or a specific product or service. It is also about growing brand equity. The goal of branding is to connect with customers on an emotional level and build relationships due to the customer identifying with a particular image or reputation.  Branding reflects not only who you are as a company but also what you offer and what value and prestige it carries ..read more

In sales productivity training, sales coaching is the most important lever to pull.  But what is sales coaching? The process begins with a conversation between the manager and the rep, who will work together to set goals for the next quarter or year. The manager will also review their performance over the last three months, including calls made, lead generation, and close rates. After this initial discussion, it’s time for some training! First, the manager will provide a list of resources for the rep to use during their time off from work, including books or online courses that focus on i ..read more

Why is accountability so crucial for those who work in sales teams? Accountability is necessary for sales team members to desire and maintain consistent performance. The key to understanding and increasing accountability is to start with a good, effective sales structure and policy.  Accountability is a huge factor in sales and one you may overlook. If your prospect feels the need to report to someone or justify their actions, they will be more dedicated and successful in closing deals. This will only increase their drive to make the sale because they want higher approval ratings and are ..read more

Content marketing has become a staple for most companies – whether Fortune 500s or new startups.  Much like the gargantuan oak tree began from a tiny acorn, content marketing is the same – so important and valuable that even the latest businesses can use it to their advantage. Everyone is familiar with content marketing. Why? Why is content marketing powerful? What benefits can you expect? How do you do it? How Content Impacts Your Marketing and Sales Strategies All content is not created equal. Some of it is just plain bad. We know this because we’ve seen it firsthand: in our content and ..read more

64% of Sales Reps’ Time Goes to Non-Selling Tasks: Here’s How to Fix This Did you know the average sales professional uses 64% of their day on tasks other than selling? That’s 64%! That’s a lot of productivity lost. Most of the time, that’s because reps aren’t equipped with the right technology for today’s buyers, or they don’t have the skills or knowledge to access or deliver data from their CRM. Fortunately, there are dozens of sales tools that can help. In this post, we’ll cover some of the best apps for sales and rate them based on multiple factors. Working Smarter with a Sales Stack What ..read more

You owe yourself and your customers to automate the customer experience to grow your business.  Customer experience automation (CXA) is the new standard in customer engagement. For businesses, CXA is an essential tool for helping their sales and account management teams fully adopt a customer-focused strategy by automating one-on-one customer conversations and making them replicable. Like CRM or e-mail marketing, CXA can be your competitive advantage, allowing you to grow and scale by boosting your bottom line. Like all automation, CXA can be used for both efficiency and effectiveness. Ef ..read more