Ever wonder why there’s a growing buzz around Gen Z’s attention span when it comes to video content? The rumour mill suggests that if a video isn’t bite-sized, it won’t grab their attention. But, at Powerfulpoints, we believe there’s more to the story. The consensus until now has been straightforward: keep videos under three minutes. Why? Because Gen Z is seemingly hooked on quick content shots, especially from platforms like TikTok. Yet, films like “Barbie” and “Oppenheimer” challenge this theory. With “Barbie” spanning nearly two hours and “Oppenheimer” touching three, Gen Z’s video cons ..read more

“I had the pleasure of being interviewed by Jonathan Herps of Scale Up Growth (www.ScaleupGROWTH.co) this week. We discuss business, giving your staff a reason to get out of bed, AI, the secrets to success and much more. I hope you enjoy it!” The post Jonathan Herps interviews Lee Featherby, CEO of PowerfulPoints appeared first on PowerfulPoints ..read more

Microsoft’s Copilot promises to revolutionise the way we work by turning your words into the most powerful productivity tool on the planet. If you haven’t heard about it, check it out here. But, will such a major update to our work habits mean many of us will lose our jobs, or will it be that magic piece of technology that fulfills on the initial promise of the PC and give us back our leissure time by ushering in the 4 day work week? We ask Microsoft’s ANZ CTO, Lee Hickin, all about this amazing new technology to get to the answers. During this exciting session, Lee Hickin delved deeper int ..read more

UpSlide: Is this the world’s best Office plug-in? Maintaining control of brand standards and not having staff spend hours creating presentations are two of the biggest challenges we have seen managers face. The weighting of those varies by department but they are big issues in all larger companies. This is where UpSlide can help. We discovered this outstanding plug-in when looking for a product that would help one client control the icons their staff used, UpSlide not only controls icons but just about every component…images, icons, charts, tables, slides, slide grouping…the lot!   ..read more

It would be difficult to find someone who hasn’t heard of ChatGPT-3 since its launch in November 2022 – it has been a major point of conversation among businesses, academics, and consumers. People are excited by the wide range of applications and potential ChatGPT-3 offers, as well as raising questions and controversies surrounding ethical, societal, and safety issues. This webinar will be an incredible opportunity to get ahead in the AI game, providing a platform to get answers to some of the questions people have: what impact will ChatGPT have on our lives, what jobs will be most affected ..read more

When I started working with PowerPoint in 1994, there was an option for both a presentation’s slide transitions and animations called “random”. Basically, the system would put any of the transitions and animation in and, as speaker, you just got what you got…including spinning, whizzing, bouncing things entering and exiting the screen. It was no wonder animations got a bad name!  As a result many people don’t animate today and it is costing them results: animation is an important part of modern-day presenting. As the speaker, it’s your job to manage what people are focussing on during ..read more

The goal of your explainer video is to fundamentally persuade people to take action, to push your customers through the sales funnel with easy to understand explainer videos.  To start the process you need to have a clear idea of: What do you want your video to do? Increase sales or leads Explain product or process Tell a brand story or message An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most expla ..read more

I went to a luncheon to celebrate International Women’s Day. It was great to be allowed back to these events and everyone I spoke to, like me, had missed the experience. People who organise events tell me they are booking out quickly because people are just so happy to be able to experience them again. At the event I went to, 3 very impressive women spoke: one with a badly put together presentation and read her speech, one who told a story and one who had a Q&A session with the MC. All three had various degrees of impact, some was to do with their personalities but mainly to do wi ..read more

I know my platform is usually presentations but sometimes a communication comes along that is so bad, it earns a mention in its own right. This is one such communication. I am a partner in a business that massively increases the effectiveness of your LinkedIn marketing, its called Let’s Linkin and my business partner and the CEO, Darrell Weekes, recently received the following connection request (whitewashed to protect the guilty party): Hi Darrell, Reaching out from (company name) — Our platform enables you to place ads across billions of digital properties AND on Connected TV – we have ..read more

Listen to host Eric Dye & guest Lee Featherby discuss the following: What are the key factors which make a good, effective presentation? What are the most obvious differences between a good, effective presentation, and one which won’t effectively engage an audience? What have you found are the most effective methods or techniques people need to employ when giving a presentation? What are some of the common mistakes people make when presenting their ideas to groups? How easy is it for them to fix these errors, and what can they do?   Listen now The post Making G ..read more