Toptal
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The Toptal Blog is the top hub for software engineers, designers, project managers, and entrepreneurs, featuring in-depth coverage of platforms and technologies, comprehensive tutorials by professional Toptal talent, and resources to help ambitious freelancers stay on the cutting edge.
Toptal
3h ago
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative. Foster experimentation, efficiency, and customer focus in your organization with these essential growth marketing metrics ..read more
Toptal
3h ago
AI impacts user experiences by making digital products more responsive to individual user needs. A seasoned product designer specializing in AI explains how to avoid pitfalls and maximize the potential of the latest technology ..read more
Toptal
1w ago
Propel your company’s cloud technology with a superior DevEx strategy. Toptal’s Cloud Services Practice Lead explains how to achieve faster delivery of services and increased user satisfaction ..read more
Toptal
1M ago
Are users scrolling past your brand’s social media images? Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond ..read more
Toptal
1M ago
New AI automation tools can help organizations deliver better, more personalized messaging at the awareness, consideration, conversion, and loyalty stages of the customer journey ..read more
Toptal
1M ago
Quantum computing is challenging the realities of technology, security, and industry as we know them. Here, we investigate the nuances of quantum mechanics and how to enter the world of quantum software development with tools such as Cirq and TensorFlow Quantum ..read more
Toptal
1M ago
Machine learning models are trained on massive datasets in which each data point is labeled to give it context and meaning. This deep dive describes how to build a data labeling architecture from scratch, with a focus on workflow, security, and data quality ..read more
Toptal
1M ago
Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US ..read more
Toptal
1M ago
Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI content personalization from Toptal’s Growth Marketing Practice Lead Jeff Gangemi ..read more
Toptal
2M ago
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization ..read more